Ana Paula Roque

Current

Account and Product Manager at NearInteraction

Past

Consultant at Construlink SA - Internet Solutions
Marketing and Communication Consultant at Metalmix, Lda
Web content manager at Ministry of Defense - Public Relations and Communication Office

Sales Representative for NIKE Edge & Trend at Nike

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Education

Universidade Técnica de Lisboa - Instituto Superior Economia e Gestão
Universidade Técnica de Lisboa - Instituto Superior Economia e Gestão
Escola Superior de Design - IADE

Centro de Formação Profissional
Instituto de Ensino Profissional Intensivo

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Recommended

3 people have recommended Ana Paula

Connections

95 connections

Industry

Design

Websites

Ana Paula Roque’s Experience

Account and Product Manager

NearInteraction

(Partnership; Design industry)

June 2008 — Present (1 year 6 months)

> Identify and develop marketing and commercial approach for new business opportunities, launching new services or products.
> Updating and analysing business developments and monitoring market trends.
> Formulate and coordinate sales and marketing activities to promote products and services.
> Managed the communication channels both on-line and off-line.
> Production management over product design and prototyping.
Consultant

Construlink SA - Internet Solutions

(Internet industry)

March 2008 — June 2008 (4 months)

> Technical and operational advice on the implementation of e-business solutions dedicated to the new Code of Public Procurement.
> Monitored a pilot project, training and the preparation of commercial proposals to the Ministry of Ambient in Portugal.
Marketing and Communication Consultant

Metalmix, Lda

(Renewables & Environment industry)

May 2007 — March 2008 (11 months)

> Managed the application of the company to the European financing program FINICIA.
> Developed an analyses for all energy and energy efficiency related companies and business operating in Portugal and consequent report.
> Developed the marketing and communication plan of the company for this application.
> Developed the design concept and image to be implemented in both sales and media channels.
> Managed on-line and off-line institutional and business communication.
> Managed product redesign and production for quality certification according to ISO norms.
Web content manager

Ministry of Defense - Public Relations and Communication Office

(Public Policy industry)

April 2006 — April 2007 (1 year 1 month)

Managed and developed multimedia contents regarding the institutional image of the Ministry.
Sales Representative for NIKE Edge & Trend

Nike

(Public Company; NKE; Sporting Goods industry)

November 2004 — April 2005 (6 months)

> Responsible for Nike's Edge & Trend fashion collection, following the company distribution and commercial orientations, in close cooperation with the Marketing Department.
> Attended the annual sales meeting for Europe's NIKE Fall and Winter collection;
> Responsible for the prediction of future sales and market trends as well as to the development of new sales ideas to attract more clients.
> Managed sell in and sell out actions in Portugal regarding the Edge & Trend fashion collection.
> Managed product placement and strategic merchandising implementation in shops.
> Prepared and presented monthly reports to the Iberian management team on sales and trends market developments.

Ana Paula Roque’s Education

Universidade Técnica de Lisboa - Instituto Superior Economia e Gestão

Master , Marketing , 2008 — 2009

Currently preparing masters dissertation on Interaction Marketing / Design . At the moment revising literature and preparing theme.
Universidade Técnica de Lisboa - Instituto Superior Economia e Gestão

Post-Graduation , Marketing Management , 2006 — 2007
Escola Superior de Design - IADE

BA , Industrial Design , 1998 — 2002
Centro de Formação Profissional
Instituto de Ensino Profissional Intensivo