Ana Pessoa

Current

• LatAm Communication Manager at Terra Networks
• Chief Editor / Marketing Manager at Vogue

Past

• Marketing Manager at Cytec+
• Communication Manager at PM Law Office
• Manager at TV Globo

• Branch Chief – Veja Magazine at Editora Abril

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Education

• Pontifícia Universidade Católica de São Paulo
• Escuela Internacional de Cine y TV (EICTV)
• Universidade Federal do Rio de Janeiro

• Universidade Federal de Minas Gerais

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Recommended

6 people have recommended Ana

Connections

247 connections

Industry

Public Relations and Communications

Ana Pessoa’s Summary

• Acted as group leader and also worked as a coordinator of product and brand marketing and communication activities in the most influent mass media in Brazil (Veja Magazine and TV Globo).
• Skills in organizing, developing and carrying out Brazilian and international workshops.
• Excellent relationship with the press and with public institutions countrywide.
• Capable of developing and implementing marketing departments.
• Experience in crisis management and media training.
• Worked for 13 months (for BBC TV in Cuba) as a participant in a program on politics and behavior for the European countries.
• Skills in dealing with people from different cultures and easiness to act under pressure focusing on results.
• Fluent in English, Spanish and Portuguese.

Ana Pessoa’s Specialties:

Problems Analysis, Budget Management and Organizational Development
Strategic Planning
Creation of New Products and Strenghtening of Brands

Ana Pessoa’s Experience

• LatAm Communication Manager

  Terra Networks

  (Privately Held; TRLY; Internet industry)

  November 2008 — Present (1 year 2 months)

  Strategic Communication and brand development.
  Responsible for coordinating the Latin America and USA (NY and Miami) teams, talking to international offices and public institutions.

• Chief Editor / Marketing Manager

  Vogue

  (Privately Held; 51-200 employees; Publishing industry)

  December 2007 — Present (2 years 1 month)

  Responsible for magazines for Hi End publics. Chief Editor of Vogue-Bride, I (Iguatemi´s Shopping magazines) and private labels for big companies such as Lindencorp and other groups.
  I am responsible for deciding their contents, coordinating the journalists teams, talking to international offices (New York, London, Paris, Italy) and big clients.

• Marketing Manager

  Cytec+

  (Public Company; 5001-10,000 employees; Chemicals industry)

  December 2007 — September 2008 (10 months)

  Strategic Communication and brand development,
  Generated new development deals for a real estate development company that focuses on economic multi-family residential projects, including real-estate market analysis.

• Communication Manager

  PM Law Office

  (Privately Held; 11-50 employees; Law Practice industry)

  February 2006 — August 2007 (1 year 7 months)

  Responsible for organizing the communications department and finding new clients.

• Manager

  TV Globo

  (Privately Held; 1001-5000 employees; TVGLOBO; Entertainment industry)

  March 1999 — July 2007 (8 years 5 months)

  Strategic Consulting, including business plan & communications strategy development.
  
  Executive Editor of Bom Dia Brasil Broadcast marc./jul 2007
  As a consultant, I was responsible for the daily broadcasts, deciding their contents, coordinating the journalists teams, talking to international offices (New York, London, Paris, Israel, China and Argentina) and public institutions.
  
  Executive Editor mai/04 - fev/06
  Responsible for the Bom Dia Brasil broadcast news in São Paulo, coordinating twenty people and reporting to the Journalism Director and the Chief Editor.
  
  Chief Editor ago/02 - abr/04
  Responsible for the Jornal Hoje news broadcast coordinating ten people and managing the international events.
  
  Producer mai/02 - ago/02
  Responsible for writing and producing the news.
  
  Branch Chief mar/01 - ago/01
  Futura Channel´s branch manager, working with a group of twenty people

• Branch Chief – Veja Magazine

  Editora Abril

  (Privately Held; 1001-5000 employees; Writing and Editing industry)

  January 1997 — February 1999 (2 years 2 months)

  Branch Chief – Veja Magazine
  Responsible for the establishment of the magazine’s branches in Fortaleza and Salvador, coordinating all the operational activities and communicating with public institutions.
  
  .

Ana Pessoa’s Education

• Pontifícia Universidade Católica de São Paulo

  International Affairs 2003 — 2007

• Escuela Internacional de Cine y TV (EICTV)

  Specialization , Movie Direction, Documentary , 2001 — 2002

• Universidade Federal do Rio de Janeiro

  Master , Social Science & Anthropology , 2000 — 2001

• Universidade Federal de Minas Gerais

  Graduated , Journalism , 1993 — 1996

  Graduated with A+ grade.

  Activities and Societies:

  President of C.A. (Academic Center)

Additional Information

Ana Pessoa’s Interests:

strategic communication, organizational development, strategic planning, professional networking, running, music, cooking

Ana Pessoa’s Groups:

DBM
Compass Network, Golf Club, Coffe & Tea Club, Tatuís do Tietê, To The Top

•    DBMNetworking
•    Terra Networks
•    Brazilians @ Online Midia and Marketing
•    UFMG Alumni
•    UFRJ Brazil Alumni Group
•    DBM Brasil
•    Rio de Janeiro In
•    Playing Golf in São Paulo

Ana Pessoa’s Honors:

• Grande Prêmio Rede Globo de Jornalismo – Reportagem da Atualidade & Melhor Reportagem Jornalística: morte do Papa João Paulo II (2005)
• Grande Prêmio Rede Globo de Jornalismo – Reportagem da Atualidade: Tsunami (2004)
• Grande Prêmio, Primeiro Prêmio e Menção Honrosa do Prêmio Anual da Câmara dos Vereadores de São Paulo (2004)
• Prêmio CNT de Jornalismo - Série Transportes, com William Waack (1999)

Ana Pessoa’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch