Praveen Kumar K

Current

• Business Analyst at Top Internet Company India

Past

• SEM/ SEO Account Manager at Mosaic Services

Education

• Indian Institute of Planning & Management
• M S Ramaiah Institute of Technology, Bangalore

Recommended

9 people have recommended Praveen

Connections

500+ connections

Industry

Information Services

Websites

• My Company
• My Company
• My Blog

Praveen Kumar K’s Summary

Goals:

• Developing & Implementing Analytical models for predicting the next Best Offer, cross sell, up sell products.

• Working on Customer Profiling, Scoring, Lifetime value scoring.

• Identifying specific statistical techniques which can be used to run the modeling process. Evaluating the pros and cons of each statistical technique and zero in on the right

* Using Data Modeling techniques such as classification models, regression models.

* Google Certified Adwords Professional

* Worked as SEO SEM Domain Expert

* Passionate about Internet Industry and blog frequently online.

• Advance Experience on working on tools such as JMP, EXCEL, SAS and SQL

Praveen Kumar K’s Specialties:

- Analytical Skills.
- Data Mining
- Search Engine Optimization,
- Search Engine Marketing, Online Marketing

Praveen Kumar K’s Experience

• Business Analyst

  Top Internet Company India

  (Internet industry)

  April 2006 — Present (3 years 4 months)

  * Working on different Analytical models such as Classification, Clusters, Regression Models to achieve higher ROI and better value from Products and Marketing activities.
  
  • Worked on Analytical models for predicting Payment Propensity of registered users.
  
  • Worked on Customer Profiling, Scoring, Lifetime value scoring.
  
  • Worked in development of Salary Tool.
  
  * Advance Use of JMP, SAS, EXCEL and other statistical tools.
  
  * Worked as SEO Domain Expert for Info Edge India Ltd.
  
  * Strategizing and Implementing SEO Strategies for major websites Alexa India - Top 100 websites.
  
  * Manage Pay Per Click Campaigns (Adwords, Overture).

• SEM/ SEO Account Manager

  Mosaic Services

  (Internet industry)

  April 2005 — March 2006 (1 year)

  1) Performed SEO for more than 35 websites
  
  2) Client Handling for SEO/PPC projects.
  
  3) Gained Top 10 Rankings for atleast 5 keywords for every website in Google.com, Yahoo, MSN.com
  
  4) Removed Search Engine Penalites by Google.com for various websites
  
  5) Managed more than 5 Adwords/Overture Accounts with over $20000 per month budgets.
  
  6) Worked on Reputation Management Projects.
  
  7) Maintaing SEO/PPC process and streamling activties.
  
  8) Training new recruits on SEO & PPC process, techniques & Industry Practises.
  
  9) Interacting with various departments (Design/Tech/Link Building) for getting changes implemented.

Praveen Kumar K’s Education

• Indian Institute of Planning & Management

  MBA , Marketing , 2003 — 2005

• M S Ramaiah Institute of Technology, Bangalore

  Bachelors in Computer Sc Engineering , Computer Science & Engg , 1997 — 2002

Additional Information

Praveen Kumar K’s Websites:

• My Company
• My Company
• My Blog

Praveen Kumar K’s Interests:

Digital Media Analytics, Online Marketing, Targeted Advertising, Forecasting, Analytical Modeling, SEO, SMO, PPC

Praveen Kumar K’s Honors:

IAMAI - Digital Marketing Institute - Search Engine Marketing certificate.

Praveen Kumar K’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch