Praveen Kumar K

Current

Product Manger at Leading Internet Business

Past

Business Analyst at Naukri.com
SEM/ SEO Account Manager at Mosaic Services

Education

Indian Institute of Planning & Management
M S Ramaiah Institute of Technology, Bangalore

Recommended

9 people have recommended Praveen

Connections

500+ connections

Industry

Information Services

Websites

Praveen Kumar K’s Summary

• Using Analytics for improving Search Engine Marketing & Internet Marketing campaigns.

• Developing & Implementing Analytical models for predicting the next Best Offer, cross sell, up sell products.

• Working on Customer Profiling, Scoring, Lifetime value scoring.

• Identifying specific statistical techniques which can be used to run the modeling process. Evaluating the pros and cons of each statistical technique and zero in on the right

* Working on Affinity pairs, Cluster Analysis, Similarity scores for customer profiling, Incremental impact model, Response and Differential response models on customer data.

* Google Certified Adwords Professional

* Worked as SEO SEM Domain Expert

* Passionate about Internet Industry and blog frequently online.

• Advance Experience on working on tools such as JMP, EXCEL, SAS and SQL

Praveen Kumar K’s Specialties:

- Analytical Skills.
- Data Mining
- Search Engine Optimization,
- Search Engine Marketing, Online Marketing

Praveen Kumar K’s Experience

Product Manger

Leading Internet Business

(Information Services industry)

October 2008 — Present (1 year 2 months)

• Identifying & Implementation of various analytical tools for business.

• Identifying specific statistical techniques which can be used to run the modeling process. Evaluating the pros and cons of each statistical technique and zero in on the right

• Jointly work with the departmental heads in Interpreting data patterns and output of analytical model in the context of the business process
Business Analyst

Naukri.com

(Public Company; Internet industry)

April 2006 — October 2008 (2 years 7 months)

* Working on different Analytical models such as Classification, Clusters, Regression Models to achieve higher ROI and better value from Products and Marketing activities.

• Worked on Analytical models for predicting Payment Propensity of registered users.

• Worked on Customer Profiling, Scoring, Lifetime value scoring.

• Worked in development of Salary Tool.

* Advance Use of JMP, SAS, EXCEL and other statistical tools.

* Worked as SEO Domain Expert for Info Edge India Ltd.

* Strategizing and Implementing SEO Strategies for major websites Alexa India - Top 100 websites.

* Manage Pay Per Click Campaigns (Adwords, Overture).
SEM/ SEO Account Manager

Mosaic Services

(Internet industry)

April 2005 — March 2006 (1 year )

1) Performed SEO for more than 35 websites

2) Client Handling for SEO/PPC projects.

3) Gained Top 10 Rankings for atleast 5 keywords for every website in Google.com, Yahoo, MSN.com

4) Removed Search Engine Penalites by Google.com for various websites

5) Managed more than 5 Adwords/Overture Accounts with over $20000 per month budgets.

6) Worked on Reputation Management Projects.

7) Maintaing SEO/PPC process and streamling activties.

8) Training new recruits on SEO & PPC process, techniques & Industry Practises.

9) Interacting with various departments (Design/Tech/Link Building) for getting changes implemented.

Praveen Kumar K’s Education

Indian Institute of Planning & Management

MBA , Marketing , 2003 — 2005
M S Ramaiah Institute of Technology, Bangalore

Bachelors in Computer Sc Engineering , Computer Science & Engg , 1997 — 2002