Praveen Kumar K

Current

Business Analyst at Naukri.com

Past

SEM/ SEO Account Manager at Mosaic Services

Education

Indian Institute of Planning & Management
M S Ramaiah Institute of Technology, Bangalore

Recommended

8 people have recommended Praveen

Connections

500+ connections

Industry

Information Services

Websites

Praveen Kumar K’s Summary

* Business Analyst with in-house Analytics experience. Analytics experience focused on Online Industry and Online Business models.

* Using Data Modeling techniques such as classification models, regression models.

* Google Certified Adwords Professional

* Worked as SEO SEM Domain Expert

* Passionate about Internet Industry and blog frequently online.

Praveen Kumar K’s Specialties:

- Analytical Skills.
- Search Engine Optimization,
- Search Engine Marketing, Online Marketing
- Social Media Optimization.

Praveen Kumar K’s Experience

Business Analyst

Naukri.com

(Public Company; 1001-5000 employees; Internet industry)

April 2006 — Present (2 years 7 months)

* Working on Analytical models & Data modeling techniques.

* Looking at Visitor, Traffic, web site traffic growth and relevant metrics.

* Working on new models, trends for increasing ROI.

* Advance Use of JMP, SAS, EXCEL and other statistical tools.

* Worked as SEO Domain Expert for Info Edge India Ltd.

* Strategizing and Implementing SEO Strategies for all Info Egde Websites. (Jeevansathi.com, Naukri.com, Naukrigulf.com, 99acres.com, Allcheckdeals.com) for 2 years.

* Manage Search Engine Optimization,(SEO) and Pay Per Click Campaigns (Adwords, Overture) for Info Edge Properties.

* Implemented Social Media Marketing & Web Promotional Activities.

* Optimize Display Advertising for Info Edge Properties.(Naukri.com, 99acres.com, Jeevansathi.com)
SEM/ SEO Account Manager

Mosaic Services

(Internet industry)

April 2005 — March 2006 (1 year)

1) Performed SEO for more than 35 websites

2) Client Handling for SEO/PPC projects.

3) Gained Top 10 Rankings for atleast 5 keywords for every website in Google.com, Yahoo, MSN.com

4) Removed Search Engine Penalites by Google.com for various websites

5) Managed more than 5 Adwords/Overture Accounts with over $20000 per month budgets.

6) Worked on Reputation Management Projects.

7) Maintaing SEO/PPC process and streamling activties.

8) Training new recruits on SEO & PPC process, techniques & Industry Practises.

9) Interacting with various departments (Design/Tech/Link Building) for getting changes implemented.

Praveen Kumar K’s Education

Indian Institute of Planning & Management

MBA, Marketing, 2003 — 2005
M S Ramaiah Institute of Technology, Bangalore

Bachelors in Computer Sc Engineering, Computer Science & Engg, 1997 — 2002

Additional Information

Praveen Kumar K’s Websites:

Praveen Kumar K’s Interests:

Digital Media Analytics, Online Marketing, Targeted Advertising, Forecasting, Analytical Modeling, SEO, SMO, PPC

Praveen Kumar K’s Groups:

Google Certified Adwords Professional

Web Analytics Demystified
TechSoup NetSquared
LinkedSEO
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group
Data & Text Analytics Professionals (1000+ members)
Video Analytics
Search Engine Optimization
Web Analytics Association
Internation Web Analytics Circle
Business Intelligence Professionals
Search Engine Strategies Conference & Expo
Search Engine Academy
Dallas - Fort Worth Web Analytics Wednesday
Healthcare Informatics and Analytics
Web Analytics Professional (+2000 members) Join now!
CIO Forum
Seo Sem India - Seo India, Seo Experts, PPC Experts, Seo Specialists
Chinese Digital Marketing Professionals
SEO Philippines
Search Engine Land
Colorado Internet Marketing
Mobile Analytics
Search Engine Optimization-SEO
Know Satisfaction - Voice of Customer Analytics
Harvard Business Conferences Analytics
SearchEngineWatch.com Forums
European Marketing Specialists
Business Analytics
Data Warehouse, Busines Intelligence and Analytics
Web & Marketing Analytics Group - IQ Workforce
SEO is about Organic Search Marketing
Advanced Web Metrics with Google Analytics
College Grad Networking for Jobs
Business and Financial Analytics
Thomson Reuters Quantitative Analytics
SEO SEM India (Search Optimization and Marketing)
SEO Consultants Group
Speech Analytics
Zyoin - Startup and Product Development Jobs
Visual Analytics
SAS & Analytics Users
Web Analytics Strategies
SEO Specialist Italia
Marketing & Data Analytics
Website Design, SEO and Marketing Articles
Global Analytics Network
SEO Secrets
SEO Development
Text Analytics