Praveen Kumar K

Current
  • Business Analyst at Top Internet Company India
Past
  • SEM/ SEO Account Manager at Mosaic Services
Education
  • Indian Institute of Planning & Management
  • M S Ramaiah Institute of Technology, Bangalore
Connections
500+ connections
Industry
Information Services
Websites

Praveen Kumar K’s Summary

Goals:

• Developing & Implementing Analytical models for predicting the next Best Offer, cross sell, up sell products.

• Working on Customer Profiling, Scoring, Lifetime value scoring.

• Identifying specific statistical techniques which can be used to run the modeling process. Evaluating the pros and cons of each statistical technique and zero in on the right

* Using Data Modeling techniques such as classification models, regression models.

* Google Certified Adwords Professional

* Worked as SEO SEM Domain Expert

* Passionate about Internet Industry and blog frequently online.

• Advance Experience on working on tools such as JMP, EXCEL, SAS and SQL

Praveen Kumar K’s Specialties:

- Analytical Skills.
- Data Mining
- Search Engine Optimization,
- Search Engine Marketing, Online Marketing


Praveen Kumar K’s Experience

  • Business Analyst

    Top Internet Company India

    (Internet industry)

    April 2006Present (3 years 4 months)

    * Working on different Analytical models such as Classification, Clusters, Regression Models to achieve higher ROI and better value from Products and Marketing activities.

    • Worked on Analytical models for predicting Payment Propensity of registered users.

    • Worked on Customer Profiling, Scoring, Lifetime value scoring.

    • Worked in development of Salary Tool.

    * Advance Use of JMP, SAS, EXCEL and other statistical tools.

    * Worked as SEO Domain Expert for Info Edge India Ltd.

    * Strategizing and Implementing SEO Strategies for major websites Alexa India - Top 100 websites.

    * Manage Pay Per Click Campaigns (Adwords, Overture).

  • SEM/ SEO Account Manager

    Mosaic Services

    (Internet industry)

    April 2005March 2006 (1 year)

    1) Performed SEO for more than 35 websites

    2) Client Handling for SEO/PPC projects.

    3) Gained Top 10 Rankings for atleast 5 keywords for every website in Google.com, Yahoo, MSN.com

    4) Removed Search Engine Penalites by Google.com for various websites

    5) Managed more than 5 Adwords/Overture Accounts with over $20000 per month budgets.

    6) Worked on Reputation Management Projects.

    7) Maintaing SEO/PPC process and streamling activties.

    8) Training new recruits on SEO & PPC process, techniques & Industry Practises.

    9) Interacting with various departments (Design/Tech/Link Building) for getting changes implemented.


Praveen Kumar K’s Education

  • Indian Institute of Planning & Management

    MBA , Marketing , 20032005

  • M S Ramaiah Institute of Technology, Bangalore

    Bachelors in Computer Sc Engineering , Computer Science & Engg , 19972002


Additional Information

Praveen Kumar K’s Websites:

Praveen Kumar K’s Interests:

Digital Media Analytics, Online Marketing, Targeted Advertising, Forecasting, Analytical Modeling, SEO, SMO, PPC

Praveen Kumar K’s Honors:

IAMAI - Digital Marketing Institute - Search Engine Marketing certificate.


Praveen Kumar K’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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