Amy Yen

Current

• Marketing Specialist at Business Wire

Past

• Search Engine Optimization Associate at ESN Interactive
• Integrated Marketing Coordinator at Schneider Associates
• Regional Public Affairs Coordinator at Muscular Dystrophy Association

• Research Assistant at Emerson College
• Brand Public Relations Intern at Richards/Gravelle
• Consumer Group Intern at GolinHarris
• Communications Intern at Capital Metropolitan Transportation Authority
• Media and Public Relations Intern at Lance Armstrong Foundation
• Field Office Supervisor at Cunningham Field & Research Services, Inc

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6 more...

Education

• Emerson College
• The University of Texas at Austin

Recommended

6 people have recommended Amy

Connections

145 connections

Industry

Marketing and Advertising

Amy Yen’s Summary

I am an experienced marketing communication professional with a background in public relations, market research, traditional marketing and social media. I am a passionate believer in integrated marketing communications and am a digital native, proud to be a proponent of social media during this exciting and changing time in the marketing world.

Amy Yen’s Specialties:

integrated marketing communications, research, event planning, writing, editing, social media, interactive marketing, graphic design, Adobe Photoshop, Bacons/Cision

Amy Yen’s Experience

• Marketing Specialist

  Business Wire

  (Public Company; 201-500 employees; Public Relations and Communications industry)

  October 2008 — Present (1 year 2 months)

• Search Engine Optimization Associate

  ESN Interactive

  (Internet industry)

  August 2008 — October 2008 (3 months)

  • Wrote content optimized for keywords and research to optimize existing Web site content
  
  • Conducted market research to develop detailed target market profiles through writing, recruiting for and administering in-depth interviews with samples of key audiences

• Integrated Marketing Coordinator

  Schneider Associates

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  September 2007 — May 2008 (9 months)

  • Promoted agency marketing initiatives, including proprietary research, through media relations, blogger outreach, speaking engagements, etc
  
  • Worked with social media department on integrating new and social media into agency practices and educating staff on social media marketing tools
  
  • Wrote posts for and maintained agency blog (www.launchpr.com) on launching new products, services, companies and communities
  
  • Set up and maintained Google AdWords SEM account for international real estate client

• Regional Public Affairs Coordinator

  Muscular Dystrophy Association

  (Public Company; Public Relations and Communications industry)

  May 2007 — September 2007 (5 months)

  • Developed and executed marketing and publicity plans for special events supporting MDA’s mission helping local families affected by neuromuscular disease
  
  • Coordinated regional promotion of the Jerry Lewis MDA Labor Day Telethon

• Research Assistant

  Emerson College

  (Educational Institution; Research industry)

  September 2006 — May 2007 (9 months)

  • Assisted Director of Global Marketing and Advertising Program in research on the topic of advertising creativity for coursework as well as background research for a textbook

• Brand Public Relations Intern

  Richards/Gravelle

  (Privately Held; Public Relations and Communications industry)

  May 2006 — August 2006 (4 months)

  • Wrote press materials, tracked clips and provided account support for clients, including Corona, Giant Eagle Supermarkets and Hyundai’s Hope on Wheels pediatric cancer initiative
  
  • Built and qualified media lists for national tour in support of re-branding campaign for Auntie Anne’s Pretzels client

• Consumer Group Intern

  GolinHarris

  (Public Company; 501-1000 employees; Public Relations and Communications industry)

  August 2005 — December 2005 (5 months)

  • Wrote fact sheets, biographies and other materials to support activities for clients, including Texas Instruments, Verizon Wireless, Sony Ericsson and Coors
  
  • Tracked key media outlets for clips relating to Internet yellow pages and local search industry to monitor competition and industry trends for Verizon SuperPages client
  
  • Pitched key media on various story angles to secure client media coverage

• Communications Intern

  Capital Metropolitan Transportation Authority

  (Government Agency; 1001-5000 employees; Transportation/Trucking/Railroad industry)

  June 2004 — December 2004 (7 months)

  • Provided marketing communications support for the “All Systems Go” Long Range Transit Plan to evaluate public opinion of the plan and the November 2004 voter referendum on rail
  
  • Wrote feature stores for internal newsletters and copy-edited entire content of redesigned Capital Metro Web site (www.capmetro.org)

• Media and Public Relations Intern

  Lance Armstrong Foundation

  (Non-Profit; Public Relations and Communications industry)

  May 2004 — December 2004 (8 months)

  • Researched, wrote and distributed press materials about subjects such as the 2004 Ride for the Roses Weekend and overseas Foundation activities at the 2004 Tour de France
  
  • Assisted with media and public relations regarding Foundation initiatives, particularly the Wear Yellow Live Strong wristband campaign

• Field Office Supervisor

  Cunningham Field & Research Services, Inc

  (Market Research industry)

  June 2002 — January 2004 (1 year 8 months)

  • Oversaw market research field office and staff of 8-12 interviewers and recruiters, coordinated with corporate office in Orlando, responsible for respondent and client relations

Amy Yen’s Education

• Emerson College

  M.A. , Integrated Marketing Communications , 2006 — 2008

• The University of Texas at Austin

  B.S. , Public Relations , 2002 — 2005

  Activities and Societies:

  40 Acres Fest, Student Events Center

Additional Information

Amy Yen’s Interests:

marketing, public relations, integrated marketing communication, social media, new media, digital communications, interactive media, online marketing, marketing communications, sports marketing, entertainment marketing, sports, television, blogging

Amy Yen’s Groups:

•    Texas Exes/University of Texas at Austin
•    Inbound Marketers - For Marketing Professionals
•    Social Media Marketing
•    LIVESTRONG

Amy Yen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch