Amy Winkelman

Current

• Independent Contractor/Consultant (Self-employed)

Past

• Senior Product Manager at Digimarc
• Senior Product Manager at Unicru / Kronos
• Product Manager at Salu

• Product Marketing Manager at MedicaLogic / Medscape
• Human Resources Manager at Waggener Edstrom / Insync Communications
• Teacher at North Clackamas School District
• Interim Marketing Manager at SmartStuff Software
• Account Executive at Hastings, Humble, Giardini

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Education

• Lewis and Clark College
• Stanford University

Recommended

6 people have recommended Amy

Connections

207 connections

Industry

Computer Software

Websites

• My Volunteer Organization
• A Blog I Recommend

Amy Winkelman’s Summary

I provide a variety of business services on a contract and/or consulting basis in multiple areas, including: product management/marketing, training, organizational development, human resources and meeting facilitation. I enjoy helping individuals and organizations realize their goals, and can address both short and long-term needs.

Amy Winkelman’s Specialties:

• More than 10 years of marketing & product management experience; 4+ years of training, human resources and organizational development experience.

• Excellent project management skills; experienced in leading cross-functional teams; adept training and meeting facilitation capabilities.

• Strong written and verbal communication skills; accomplished in creating and managing effective relationships with customers, managers and peers.

Amy Winkelman’s Experience

• Independent Contractor/Consultant

  Self-employed

  (Self-Employed; Myself Only; Computer Software industry)

  February 2007 — Present (1 year 4 months)

  Recent client work:
  
  • Training program management, internal communications and change management services for an ERP implementation in the U.S. & China at Merix Corp
  
  • Product Management consulting for AuctionPay to research, develop and market a new product initiative
  
  • Product management consulting for Blackwell, including process and document template development
  
  • Presentation and Facilitation skills training, including training design, for Biamp Systems
  
  • Product management consulting for SnagAJob.com to develop market and product requirements for several new products
  
  • Job description development and performance management consulting for Halton Co.
  
  • Product roadmap and feature/functionality consulting for Kumquat, a Web-based application from Return Corp.
  
  • Offsite meeting facilitation for multiple clients focusing on strategic planning, team development and communications, including: Oregon Humane Society, Gingerich Farms and Salmon Safe

• Senior Product Manager

  Digimarc

  (Public Company; 201-500 employees; DMRC; Computer Software industry)

  March 2005 — February 2007 (2 years)

  Managed line of security software products for government clients to authenticate credentials and prevent identity theft and fraud. Lead product effort to develop and market Digimarc Document Authentication, the company's first standard product to address state and federal regulations for validating identity. Digimarc is a world leader in Secure ID systems, providing solutions to more than 30 U.S. states and 20 countries.
  
  Responsibilities included:
  • Product strategy, definition, planning and execution
  • Pricing model and financial analysis
  • Positioning and messaging
  • Market and product/technical requirements
  • Customer knowledge, market trends and competitive research
  • Lead cross-functional initiatives and teams to design, develop, market, sell, implement and support products.

• Senior Product Manager

  Unicru / Kronos

  (Privately Held; 201-500 employees; Computer Software industry)

  September 2002 — March 2005 (2 years 7 months)

  Product Management lead for Unicru’s integrated software platform that provided recruiting and hiring solutions to enterprise clients. Co-lead product evaluation efforts for the acquisition of two companies by Unicru in 2003-4, and managed integration efforts of the acquired technologies into the Unicru solution.
  
  Unicru's clients included more than 40 of the nation’s top employers, including Albertsons, Blockbuster, Best Buy, Lowe’s, Marriot Int’l, Nordstroms and CVS. Note: Unicru was purchased by Kronos in 2006.
  
  Responsibilities:
  • Researched and analyzed market and customer needs, evaluated competitors and developed product strategy and plans
  • Managed product positioning and message development
  • Authored marketing and functional product requirements and documentation; worked closely with engineering and QA to design, develop and manage product releases
  • Lead marketing, sales and professional services readiness programs

• Product Manager

  Salu

  (Privately Held; 11-50 employees; Internet industry)

  December 2000 — September 2002 (1 year 10 months)

  Managed several products for Salu, a start-up that provided Web-based products and services for specialty physicians and staff. Managed all functions of the product lifecycle, including research, design, development, QA, product release/launch, implementation and support.
  
  Key projects:
  • Managed and launched the Dermdex Member Center, a collection of Web-based products & services for dermatologists that integrated Salu's core functionality with an acquired company's technology assets.
  • Managed secure messaging system for Salu members and their patients.
  • Managed User Interface re-design of the Member Center, Salu’s core product.
  • Served as interim Product Manager for SkinStore, Salu’s consumer e-commerce Website.
  • Managed technical relationship and implementation of Salu business partners.

• Product Marketing Manager

  MedicaLogic / Medscape

  (Public Company; 501-1000 employees; Computer Software industry)

  December 1999 — December 2000 (1 year 1 month)

  Focused on the marketing and launch of multiple releases of Encounter, a Web-based electronic medical record/clinical application for physicians. Note: MedicaLogic merged with Medscape in 2000, and was acquired by GE in 2001.
  
  Key Projects:
  • Program managed product launch activities, including product positioning and messaging, product demos and marketing materials, and internal training for sales, marketing and services/support staff.
  • Gathered and defined product requirements; collaborated with engineering on development cycle tasks
  • Managed internal operational processes relating to the product.
  • Developed and managed new customer training program and customer feedback process.
  • Product Marketing representative on company-wide CRM and universal user registration initiative.

• Human Resources Manager

  Waggener Edstrom / Insync Communications

  (Privately Held; 501-1000 employees; Public Relations and Communications industry)

  November 1996 — December 1999 (3 years 2 months)

  Responsible for all Human Resources activities at Insync Communications for two years prior to the acquisition of the company by Waggener Edstrom in October 1998. Managed all acquisition-related HR processes during the transition, then continued on with Waggener Edstrom for an additional year as a Senior Trainer for Waggener clients and employees.
  
  HR responsibilities at Insync Communications included: recruiting & hiring, new employee onboarding, training, employee satisfaction & retention programs, performance management, organizational development activities and benefits. Also provided writing and PR counsel for internal employees.

• Teacher

  North Clackamas School District

  (Educational Institution; Primary/Secondary Education industry)

  September 1995 — November 1996 (1 year 3 months)

  • High School substitute teacher (9/96-11/96)
  • Student teacher, Senior English and Journalism/Newspaper (9/95-6/96)

• Interim Marketing Manager

  SmartStuff Software

  (Privately Held; 11-50 employees; Computer Software industry)

  January 1995 — June 1995 (6 months)

  Interim Marketing Manager for educational software start-up.

• Account Executive

  Hastings, Humble, Giardini

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  January 1994 — January 1995 (1 year 1 month)

  Public relations account executive for technology communications agency.

Amy Winkelman’s Education

• Lewis and Clark College

  M.A., Teaching, 1995 — 1996

  Secondary Education - Language Arts/English specialty

• Stanford University

  B.A., English & B.A. Communication, 1989 — 1993

  Activities and Societies:

  Stanford in Oxford Overseas Study (Spring 1992), Stanford Sierra Camp staff (Summers, 1991-1993)

Additional Information

Amy Winkelman’s Websites:

• My Volunteer Organization
• A Blog I Recommend

Amy Winkelman’s Groups:

VOLUNTEER ACTIVITIES

Salmon Safe – 2005-present
• Board member for environmental non-profit organization

Tanner Place Homeowner's Association - 2006-present
• Board member and secretary for condominium HOA
• Website administrator

Earth Share of Oregon – 1999-2005
• Board vice-president for environmental non-profit federation (1999 – 2005)
• Technology committee chair (2004–2005)
• Marketing & Campaign committee chair (1999-2003)

Tualatin Riverkeepers – 1997-2005
• Earth Share of Oregon liaison (1999-2005)
• Public Outreach committee chair (1997–1999)

Amy Winkelman’s Honors:

* Outstanding Marketing Achievement Award for software product launch, 2004 (Unicru)

* Company Achievement Award for successful delivery of hardware/software project, 2004-2005 (Unicru)

* Spotlight Award for development and launch of Digimarc Identity Validation Suite 1.0, 2005-2006 (Digimarc)

Amy Winkelman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch