
Owner/Manager Pandemonium! Promotions
Greater Atlanta Area

Owner/Manager Pandemonium! Promotions
Greater Atlanta Area
(Self-Employed; 1-10 employees; Music industry)
April 2004 — Present (5 years 4 months)
Own and manage profitable business, which provides online/offline grassroots marketing services to the music industry. Handle all aspects of business, including customer service, business development, accounting and employee hiring and training.
- Mobilized and directed more than 65,000 volunteers nationwide to promote artists in grassroots marketing campaigns.
- Developed strategic partnerships with local and industry associations.
- Developed a dynamic web-based multi-layered online/offline street team management software (onthestreets.net.)
- Participated multiple music conference panels, topics included touring, image, publicity, promotion, online marketing and DIY marketing.
(Partnership; 1-10 employees; Music industry)
August 2001 — April 2004 (2 years 9 months)
Created and built the grassroots marketing department into a $200,000+ division of this music services company.
- Developed and executed national marketing campaigns for more than 25 artists to build brand awareness, increase record sales and grow fan base.
- Ran operations for department including budgets, vendors and department employees.
- Mobilized and directed more than 30,000 volunteers nationwide to promote artists in grassroots marketing campaigns.
- Secured more than 30 new business accounts in two years.
(Privately Held; 201-500 employees; Computer Software industry)
August 1998 — August 2001 (3 years 1 month)
- Set objectives, planned and budgeted for each marketing and advertising campaign.
- Developed and produced direct marketing campaigns, marketing collateral and press releases.
- Coordinated and executed trade show and event marketing.
- Developed advertising campaigns including designs, buys and placements.
- Taught training seminars.
- Supervised the work of a graphic designer and a marketing assistant.
- Managed relationships and negotiated with multiple vendors and partners.
- Coordinated and executed press conferences in ten major markets to position SecureTax.com as the first and leading Internet tax filing site.
(Privately Held; 51-200 employees; Environmental Services industry)
October 1995 — August 1998 (2 years 11 months)
- Planned and executed marketing seminars and programs.
- Developed and graphically designed all brochures, ads and collateral, saving the cost of hiring an outside ad agency.
- Wrote and distributed press releases.
- Designed logos for branding.
- Coordinated tradeshow events and designed display materials.
BA , Public Relations , August 1998