Amy Morrison

Current

• Senior Information Architect at Resource Interactive

Past

• Project Manager at Interland
• eContent Development Coordinator at ASHRAE
• Content Manager at FirmLogic LLC

• Staff Writer at Times Publishing Company

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1 more...

Education

• Capital University - School of Management
• Eckerd College

Recommended

5 people have recommended Amy

Connections

174 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Website

Amy Morrison’s Summary

As an Information Architect, my role is to define and communicate strategic recommendations and best practices concerning the implementation of specific design and functionality elements to creative and technical teams.

Synthesizing a client’s brand strategy and the needs and expectations of the user, I am responsible for gathering and translating business and technical requirements into a holistic interactive experience. Information architecture is a communication bridge between the client, the consumer and the project team and my role is heavily focused on consensus building and collaboration.

My current engagement has included work for a wide variety of some of the world's biggest brands, including the Coca-Cola Company, Scott's Miracle Grow, Proctor & Gamble, Hewlett-Packard, Endo Pharmaceuticals, NetJets Owner's Web, Select Comfort, Stanley Steemer, Hyperion, the Wexner Center for the Arts, Hexion, Destination Kohler, Kohler Plumbing, Shaw Residential and Shaw Contract Group.

After a six-year stint as a staff writer for the St. Petersburg Times, my online career began with positions in content writing and editing, electronic content coordination and project management.

I am enrolled in the MBA program at Capital University's School of Management.

Amy Morrison’s Specialties:

Business writing, project planning and analysis, requirements gathering, multi-disciplinary communication

Amy Morrison’s Experience

• Senior Information Architect

  Resource Interactive

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2005 — Present (4 years 2 months)

• Project Manager

  Interland

  (Public Company; 1001-5000 employees; Internet industry)

  December 2003 — March 2004 (4 months)

• eContent Development Coordinator

  ASHRAE

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  September 2001 — December 2003 (2 years 4 months)

• Content Manager

  FirmLogic LLC

  (Privately Held; 11-50 employees; Internet industry)

  September 2000 — May 2001 (9 months)

• Staff Writer

  Times Publishing Company

  (Privately Held; 501-1000 employees; Newspapers industry)

  January 1994 — July 2000 (6 years 7 months)

Amy Morrison’s Education

• Capital University - School of Management

  MBA , 2008 — 2010 (expected)

• Eckerd College

  BA, Literature , Minor in Theater , 1990 — 1994

  Activities and Societies:

  Concert Choir, Theater, copy editor at the Trib, Radio Station DJ, Member ECGLS, London Semester Spring 1993, Writing Lab 1993-4.

Additional Information

Amy Morrison’s Websites:

• My Company
• My Website

Amy Morrison’s Interests:

New technology, persona development, the Long Tail, mobile computing, social media tools, Flash/Flex apps, snooty hotels, single malt scotch, the musical stylings of people with actual talent, MarComm books that offer actionable insights, User-Centered Design, segmentation studies, international travel, photography.

Amy Morrison’s Honors:

I've had the privilege of serving as lead information architect on several award winning sites, including the following:

9/20/2007: Shawfloors.com: Flash Forward award for Online Application: Try on a Floor
7/23/2007: Shawfloors.com: Communication Arts Site of the Week
2007: Shawfloors.com: AIGA Cleveland Design Competition: Award of Excellence
2007: Shawfloors.com: Columbus Society of Communicating Arts Award for Outstanding Interactive Design
2006: Wexarts.org: Columbus Society of Communicating Arts Award of Merit
2006: Selectcomfort.com: Web Marketing Association WebAward Standard of Excellence in Retail
2006: Wexarts.org: Web Marketing Association WebAward Standard of Excellence in Non-Profit
2006: Miracle-Gro Liquafeed: Web Marketing Association WebAward Outstanding Web Site award
2006: Miracle-Gro Liquafeed: Internet Advertising Competition (IAC) Award Outstanding Microsite/Landing Page

Amy Morrison’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch