Amy Michaels

Current

• Director, Live Search at Microsoft

Past

• Lead Online Marketing Manager at Microsoft

Education

• University of Washington
• The University of Texas at Austin

Recommended

8 people have recommended Amy

Connections

213 connections

Industry

Internet

Amy Michaels’s Summary

Experienced Marketing professional specializing in leading teams to deliver innovative Web sites and services that drive customer demand. Online product management expertise includes Web site and service value proposition development, feature planning & requirements, positioning, go-to-market strategy, branding, design & IA management, and tracking and optimization.

Amy Michaels’s Specialties:

Emerging media, Web services syndication, online CRM, E-commerce, digital campaigns and advertising, Search, business intelligence, field leadership, change management.

Amy Michaels’s Experience

• Director, Live Search

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  May 2002 — Present (7 years 3 months)

  Senior team manager accountable for leading cross-functional strategy and execution to build and deliver a portfolio of online sites, applications, and syndicatable Web services in over 80 markets worldwide that increase engagement and satisfaction among millions of customers. Main inventor, patent pending for Web Error user experience and management. Applications and services include: Live Search, Microsoft Download Center, Microsoft Product Catalog, Microsoft Home Page, and Webcasts & Events. Responsible for $16M E-Commerce P&L and $1M budget.

• Lead Online Marketing Manager

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Internet industry)

  May 1999 — May 2002 (3 years 1 month)

  Managed a full-time team (Product Management, Site Management, Copy, Design, and Production), as well as contingent staff, to deliver requirements & features, online campaigns, newsletters, and search-optimized content across a portolio of sites across Microsoft.com to increase awareness, perception change, and response from millions of customers worldwide. Portfolio included: Microsoft.com Home Page, Microsoft.com Search, .NET site, and the Microsoft This Week! newsletter.

Amy Michaels’s Education

• University of Washington

  Ph.D. and M.A. , English , 1990 — 1996

• The University of Texas at Austin

  B.A., Magna cum Laude , English

Additional Information

Amy Michaels’s Honors:

* Magna cum Laude at University of Texas
* Four Gold Star Awards and two Marketing MVP Awards at Microsoft

Amy Michaels’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch