Amy Martin

Current

• Executive Assistant to the President at International Center for Journalists

Past

• Graduate Assistant for the Dean at Louisiana State University
• Publicity Intern at EMI CMG
• Metro Development Representative at American Cancer Society

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Education

• Louisiana State University
• Kansas State University

Connections

64 connections

Industry

Non-Profit Organization Management

Websites

• My Blog
• Twitter
• Facebook

Amy Martin’s Experience

• Executive Assistant to the President

  International Center for Journalists

  (Non-Profit; Professional Training & Coaching industry)

  June 2008 — Present (1 year 6 months)

  • Executive assistant with concurrent projects in development and communications.
  • Created an innovative photojournalism fundraising campaign using targeted online publicity, events, and a silent auction that successfully raised $30,000 and increased ICFJ’s visibility among
  potential donors.
  • Designed quarterly newsletters for the Board of Directors and Advisory Board.
  • Developed and built an Intranet portal encompassing resources for the Board of Directors, saving over $1,000 for the organization by doing the development from scratch in-house.
  • Produced press kit materials and facilitated a membership drive for the Global Forum for Media Development.
  • Managed administrative duties such as scheduling, orchestrating international travel, corresponding with donors, and extensively researching potential development opportunities with domestic and international funders.

• Graduate Assistant for the Dean

  Louisiana State University

  (Educational Institution; Higher Education industry)

  August 2006 — May 2008 (1 year 10 months)

  • Served as a liaison for 35 graduate students and administered application processes for over 150 applicants.
  • Taught three undergraduate class sessions on best practices from relevant corporate social responsibility campaigns.
  • Developed advertisements and other communications pieces to recruit graduate students.
  • Led an introductory graduate class for incoming students in thesis and course management.
  • Initiated a student communication plan for 600 students and managed class communication via an internal website.
  • Delivered multiple research presentations, most recently at the Association for Educators in Journalism and Mass Communication National Conference in August 2007.

• Publicity Intern

  EMI CMG

  (Public Company; Music industry)

  May 2007 — August 2007 (4 months)

  • Initiated new media publicity campaign for American Idol contestant Mandisa to launch her new album, generating over 1 million online media impressions and 30,000 unique site visits in two weeks.
  • Orchestrated artist development teams as lead publicity contact on four album releases in one month.
  • Designed press kits for current artists and used them to restructure the label’s press website.
  • Created strategic publicity and marketing plans for four leading artists using contemporary media technology and avenues for the artists to reach new audiences.

• Metro Development Representative

  American Cancer Society

  (Non-Profit; Non-Profit Organization Management industry)

  March 2005 — August 2006 (1 year 6 months)

  • Exceeded event fundraising goals for two Relay For Life events after Hurricane Katrina, with one Relay For Life as the ninth largest fundraiser in a six-state region.
  • Directed the efforts of 50 volunteers to orchestrate over 6,000 participants in Relay For Life of Baton Rouge, raising over $205,000.
  • Accomplished an overall fundraising goal of $575,000 while maintaining a budget of $55,000.
  • Designed and implemented crisis communication plan and internal communications strategy during Hurricane Katrina.
  • Networked to recruit and pitch corporate sponsorship proposals to a range of small and large corporations.
  • Integrated a highly successful online fundraising component using ACS’s online database and Facebook.

Amy Martin’s Education

• Louisiana State University

  Masters , Mass Communication - Public Relations , 2006 — 2008

  Activities and Societies:

  Manship Association of Graduate Students, Assistant to the Graduate Dean and Manship Graduate Program.

• Kansas State University

  Bachelors , Psychology , 2000 — 2004

Additional Information

Amy Martin’s Websites:

• My Blog
• Twitter
• Facebook

Amy Martin’s Groups:

• PRSA Accreditation in Public Relations in progress. Anticipated Feb. 2010.
• Public Relations Society of America Member, National Chapter. May 2009 – present.
• Indego Africa, Washington DC Board of Directors, Public Relations Committee. May 2008 -
present.
• Association of Educators in Journalism and Mass Communication Member. May 2007 - present.
• Freelance Writer, Editorial and Feature Stories. Jan. 2007 – May 2008: City Social Magazine, Baton Rouge, LA, editor Janell O’Halloran; Radiant Magazine Online, editor Corene Israel.

•    Friends of ICFJ (The International Center for Journalists)
•    Indego Africa Project DC Regional Board
•    #PRintern | #EntryPR

Amy Martin’s Honors:

• Outstanding Graduate Student of the Year Award, Manship School of Mass Communication, April 2008.

Amy Martin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch