Amy Gershkoff

Current

• Managing Partner at Changing Targets Media

Past

• Vice President of Analytics at MSHC Partners
• Founding Member at Women in Politics & Technology
• Senior Associate at Greenberg Quinlan Rosner Research

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Education

• Cornell University
• Princeton University

Connections

405 connections

Industry

Political Organization

Websites

• Changing Targets Media

Amy Gershkoff’s Summary

Amy Gershkoff is Managing Partner of Changing Targets Media™, which offers a micro-targeted approach to buying mass media. We take the same microtargeting strategies that have revolutionized voter contact and apply them to mass media, making your advertising buys more targeted, efficient, and effective.

Amy received her Ph.D. in political science from Princeton University and went on to work as a polling consultant, providing strategic advice to campaigns and advocacy groups. In her role as Vice President of Analytics at MSHC Partners, she developed microtargeting strategies for political campaigns and non-profit organizations.

Gershkoff's articles have been published in numerous media outlets and academic journals, including the Washington Post, Christian Science Monitor, Perspectives on Politics, and Politics magazine, and she has been a commentator on NPR and XM Radio. Gershkoff was named a 2008 Rising Star by Campaigns and Elections magazine.

Amy Gershkoff’s Experience

• Managing Partner

  Changing Targets Media

  (Privately Held; Political Organization industry)

  2008 — Present (1 year)

  Hal Malchow and I have teamed up to form a new company, Changing Targets Media, that will offer media targeting to Democratic campaigns and media consultants. Our approach is to take the same microtargeting strategies that have revolutionized voter contact and apply them to television advertising. Our patent-pending system can reach a greater proportion of persuadable voters at a lower cost.

• Vice President of Analytics

  MSHC Partners

  (Partnership; Marketing and Advertising industry)

  2007 — 2009 (2 years)

• Founding Member

  Women in Politics & Technology

  (Political Organization industry)

  2007 — 2008 (1 year)

• Senior Associate

  Greenberg Quinlan Rosner Research

  (Political Organization industry)

  2006 — 2007 (1 year)

Amy Gershkoff’s Education

• Cornell University

  B.A. , Economics and Government

• Princeton University

  Ph.D. , Political science/methodology

Additional Information

Amy Gershkoff’s Websites:

• Changing Targets Media

Amy Gershkoff’s Groups:

AAPOR, NYAAPOR, WIPT, PINK, Poli-fluentials panel, Analyst Group, AAPC Conference, Roots Camp

•    PrincetonEN V-Net
•    Cornell University Alumni Network
•    On Startups - The Community For Entrepreneurs
•    Dale Carnegie Global Graduates
•    American Association of Political Consultants
•    TV Researchers
•    Campaigns & Elections' Politics magazine
•    The GoGo Group

Amy Gershkoff’s Honors:

Campaigns & Elections 2008 Rising Star

Amy Gershkoff’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch