LinkedInAmy Bishop

Amy Bishop

Senior Digital Marketing & PR Strategist at DigitalRelevance

Location
Indianapolis, Indiana Area
Industry
Public Relations and Communications
Current
  1. DigitalRelevance,
  2. PRSA New Professionals Section
Previous
  1. Cru Global,
  2. Boys & Girls Clubs of America,
  3. Public Relations Student Society of America
Education
  1. Indiana University Bloomington
Recommendations13 people have recommended Amy
Websites
500+connections

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500+connections
DigitalRelevance

DigitalRelevance

Senior Digital Public Relations Strategist

– Present

View full profile

Background

Summary

Specializing in social business, Amy helps organizations improve customer experience by breaking down organizational silos, integrating marketing technology with data, mobilizing advocates and maximizing co-created value with converged marketing strategies.

At DigitalRelevance, Amy leads the development and implementation of an agency-wide strategic integrated promotion framework for enterprise clients. She develops digital marketing strategies that help companies develop marketing apps and earn media coverage of content that will generate referral traffic, conversions, brand credibility and trust in the marketplace.

She also serves in a cross-functional capacity to refine agency digital marketing service offerings, streamline operations, identify new revenue streams and assist in the adoption of a flattened organizational structure with a reduction of hierarchy and optimization of a pod-centric holacracy.

Previously, Amy managed an exclusive digital consulting engagement with the world’s largest inter-denominational faith-based nonprofit, Cru Global [formerly Campus Crusade for Christ] to align global marketing strategies during the integration of existing digital infrastructure with new technology systems to move Cru toward a social business strategy that improved customer experience at all stages in the customer life-cycle journey and increased revenue. Cru employs more than 13,000 staff, coordinates more than 200,000 volunteers and has an annual revenue surpassing $670 million.

Amy also has international marketing and public relations experience, working for Harvey Nichols European luxury department stores headquarters in London and earning media coverage with the BBC, Guardian, Vogue, Harper's Bazaar and others.

Experience

Senior Digital Public Relations Strategist

DigitalRelevance
– Present (1 year 8 months)Indianapolis, Indiana Area

.
Client Digital Marketing Technology Strategy

• Establish a strategic integrated promotion framework used for enterprise clients including Intuit, IBM, Rackspace, Teradata, Seagate and others to improve campaign traffic and lead acquisition by more than 100 percent.
• Partner with marketing analysts to understand customer life-cycle and guide the development of marketing apps that deliver memorable customer experiences.
• Develop client training curriculum and lead workshops on topics including digital marketing, converged media, influencer engagement and PR.
• Implement integrated marketing strategies that break down client silos and unite professionals across marketing, web development and PR to blend marketing and technical to meet holistic business goals.


Business Model Design & Strategy

• Assume cross-functional leadership responsibility and leverage domain expertise in digital marketing and public relations to refine agency service offerings and streamline operations.
• Identify key business activities and revenue streams for customer segments and develop new service offerings at various pricing levels to profitably grow the business.
• Advocate for an agile approach to business strategy with a bias toward action over extended planning, utilizing cross-functional meetings and project sprints to ensure continual improvement and iteration of processes.
• Member of the inaugural strategic advisory council, comprised of a select group of high-performers, to serve as a sounding board for the executive team, as well as a resource for client challenges requiring next-level creative and strategic thinking.
• Serve as internal champion during the adoption of a flattened organizational structure, reduction of hierarchy and optimization of a pod-centric holacracy focused on spreading authority and decision-making evenly across the business.


Digital Public Relations Lead [April 2014 - Aug. 2014]
Digital Public Relations Specialist [April 2013 - April 2014]

National Board Digital Strategy Chair

PRSA New Professionals Section
– Present (1 year 11 months)

• Develop consistent brand standards, segment target audiences, analyze whole product offering of member services and identify key messages to motivate young professionals to join a national professional network for public relations practitioners.
• Support a digital community of more than 5,000 professionals new to the public relations industry by planning social content and events to provide valuable member learning experiences and implement social programs to improve member recruitment and retention.
• Leverage relationships with valuable industry partners and public relations influencers to boost digital impact — leading to a 65 percent increase in followers on Twitter, Facebook and LinkedIn in 6 months.

Digital Marketing Manager

Cru Global
(1 year 1 month)

• Developed global marketing and digital strategies for Cru Global [formerly Campus Crusade for Christ] — the world's largest inter-denominational, faith-based nonprofit with more than 13,000 staff, 200,000 volunteers and annual revenue surpassing $670 million.

• Advised executives, marketers, content specialists and community managers, from more than 30 Cru subsidiaries in more than 190 countries on strategies including omni-channel campaigns, inbound marketing, public relations, content marketing, SEO, digital marketing, customer experience, marketing automation and lead generation — leading to more than 2.5 million website pageviews in one business quarter.

• Aligned marketing strategies between IT, fundraising/sales, operations and HR during the integration of existing digital infrastructure with new systems to move Cru toward a social business strategy that improved customer experience and increases revenue.

• Advised chief executives on ways to optimize enterprise digital systems within a new, customer-focused sales process to capture, qualify and convert leads to generate value for every stage of the customer journey and maximize return on investment.

• Oversaw product marketing strategy of Cru's first enterprise-wide volunteer CRM, MissionHub, intended for more than 200,000 staff and volunteer users.

• Developed MissionHub's strategic positioning, branding and messaging based on target audience analysis, market assessment, competitive analysis and deep understanding of segment opportunities — leading to a 300 percent increase in unique visitors in six months.

• Managed MissionHub user experience priorities in agile development sprints to ensure user-driven feedback fueled innovation and improved user experience.

Marketing & Public Relations Assistant

Boys & Girls Clubs of America
(2 years)

• Developed integrated marketing strategy for three Clubs in Central Indiana.
• Oversaw messaging, branding, digital media strategy, print publications, email marketing, a website relaunch and media relations — increasing media coverage by 50 percent.

National Committee: Publications/Blog Editor in Chief

Public Relations Student Society of America
(1 year 2 months)

• Managed PRSSA’s national publication, FORUM — distributed to more than 10,000 members.
• Assigned, edited and published daily posts on the PRSSA Blog — increasing visitors and pageviews by more than 250 percent.
• Created and oversaw social media strategy to promote blog content — increasing traffic from Twitter and Facebook by more than 230 percent.
• Implemented SEO strategies — increasing search traffic by 400 percent.
• Received the Elaine Averick Outstanding National Committee Member Award for "excellence above and beyond my respective duties and responsibilities."

Communiations Management Assistant

Hirons & Company
(4 months)

• Assisted with client relations at Indiana’s largest integrated communications agency.
• Researched business leads, qualified new business opportunities, wrote proposals and created presentations to close new sales.

Regional Conference Coordinator

Public Relations Student Society of America
(11 months)

• Coordinated PRSSA’s 2011 Outstanding Regional Conference, “Get Social: A Blueprint for Social Media Strategy,” a nationally-sponsored conference about digital strategy in integrated marketing.
• Collaborated with nationally-known speakers Jason Falls, Jay Baer, Kyle Lacy, Paula Berg, Mark Schaefer and others to develop programming focused on vital elements of digital marketing strategy.
• Promoted the conference to more than 60 PRSSA Chapters with an eight-month, multi-channel marketing strategy including social media, media relations and direct outreach — resulting in coverage by the Associated Press and more than 15 national media outlets.
• Maintained budget, corporate sponsorships and registration, generating a significant profit — ultimately “selling-out” the conference with more than 250 attendees.

Press & Marketing Intern

Harvey Nichols Europe
(3 months)London, United Kingdom

• Publicized food markets and restaurants in nine department stores in the United Kingdom.
• Wrote press releases, sent press samples, followed up media inquires, organized events nationwide and tracked results — gaining more than 155 pieces of coverage in prominent national media including BBC, Guardian, Vogue, Elle, Harper's Bazaar and Cosmopolitan.
• Wrote and designed restaurant email marketing – distributed to 100,000 customers.

Public Relations Consultant

Floyd Memorial Hospital & Health Services
(1 year 1 month)

• Provided media relations support for one of the only hospitals in Southern Indiana ranking in the HealthGrades top five percent of hospitals nationwide for clinical excellence.
• Wrote publications, CEO speeches and press releases — resulting in more than 50 pieces of media coverage.

Communications Director

US Census Bureau: Monroe County, Indiana
(8 months)

• Researched and planned the 2010 Census campaign — increasing awareness by 40%.
• Established and maintained relationships with more than 100 government and university contacts.
• Implemented digital strategy including website development, social media strategy and email marketing — creating more than 839,000 brand impressions.

Communications Intern

Better Business Bureau
(4 months)

Organizations

Public Relations Society of America

– Present

Future of Work Community

– Present

The Future of Work is an open community organized to investigate the future of work, understand new ways of working together, redefine our connection to work and each other, and ultimately, to change the world.

Dachis Group Social Business Council

An invitation-only council for thought leaders, digital marketers and social business practitioners from the world's biggest brands to discuss social business and share best practices. Prior to Dachis Group's acquisition by Sprinklr, I worked within the council to explore cutting-edge topics in social business specifically related to data-driven digital marketing and customer experience. Additionally, I was a co-project manager for an intensive research project to understand the impact of enterprise social tools on business outcomes and identify the ROI of advocacy.

Projects

The ROI of Advocacy Report | Social Business Council(Link)

Serve as co-project manager for a seven-month intensive research project, sponsored by Dachis Group's Social Business Council, to understand the impact of enterprise social tools on business outcomes and identify the ROI of advocacy. The project comprises professionals from a variety of disciplines including communications, online community management, digital marketing, management consulting, and social business strategy.

Team members:

Cru Global Digital Strategy Initiative(Link)

Recommended overall business strategies to chief executives to amplify effectiveness of digital tools for more than 250,000 enterprise users. Analyzed extensive quantitative and qualitative research to develop a thorough understanding of Cru's digital landscape and the current market. Identified primary roadblocks preventing digital tools from achieving maximum effectiveness and adoption among users.

Team members:

Certifications

Inbound Marketing Certified Professional

HubSpot
– Present

Honors & Awards

Elaine Averick Outstanding PRSSA National Committee Member Award

Public Relations Student Society of America

The award is given annually to one PRSSA National Committee member who demonstrates excellence above and beyond their respective duties and responsibilities. It is named for the Society’s past Director of Education, Elaine Averick, who served PRSSA for 20 years.

Dr. F.H. Teahan Outstanding PRSSA Regional Conference

Public Relations Society of America

Recognized by PRSA for coordinating the top 2011 PRSSA Regional Conference based on overall benefit to attendees, quality of programming and success in achieving Conference and Society goals.

Public Relations Achievement Scholar

Indiana University School of Journalism

Selected as the top public relations student by IU School of Journalism faculty in 2010 and 2011.

Bateman Case Study Competition Honorable Mention

Public Relations Student Society of America

Researched, planned and evaluated a public relations campaign for the 2010 Census — increasing awareness and knowledge in Bloomington, Ind. by more than 40 percent. Selected in the top ten of more than 60 teams nationally.

Indiana Lilly Scholar

Lilly Endowment, Inc.

Chosen as a recipient of the prestigious Lilly Endowment Scholarship. Selection based on outstanding academics, community service and professional endeavors.

Skills

  • Digital Marketing
  • Integrated Marketing
  • Strategic Planning
  • Marketing Strategy
  • Digital Strategy
  • Social Business
  • Customer Experience
  • Public Relations
  • Media Relations
  • Marketing Communications
  • Market Research
  • Strategic Brand...
  • Marketing
  • Corporate Communications
  • User Experience
  • Product Marketing
  • Inbound Marketing
  • Content Marketing
  • Strategic Communications
  • Digital Media
  • Social Media Marketing
  • Advertising
  • Strategy
  • Social Media
  • Internal Communications
  • Non-profits
  • Press Releases
  • Fundraising
  • Social Networking
  • Enterprise Software
  • Lead Generation
  • Leadership
  • Big Data
  • Email Marketing
  • See 19+  See less

Education

Indiana University Bloomington

Journalism [Public Relations], Business Marketing, Political Science, Economics

IU School of Journalism Honors Summer in London Program
• Worked in public relations at Harvey Nichols European headquarters.
• Researched and analyzed international news trends.
• Shadowed at Weber Shandwick, BBC, Channel 4 and the Telegraph.

Courses

Indiana University Bloomington

  • Integrated Marketing Communication
  • Retail Marketing Strategy
  • Strategic Management & Leadership
  • Techniques of Data Analysis
  • Business Marketing
  • Public Relations Writing
  • Communication Law
  • International Public Relations
  • International Economics
  • Ethics of Media Insititutions
  • Reporting, Writing, Editing
  • Visual Communication
  • Publication Editing
  • Media & Politics

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