Ammon Fife

Ammon Fife

Director of Data Science and Analytics group at Bonneville Communications

Greater Salt Lake City Area
Marketing and Advertising

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Ammon Fife's Overview

  • Manager, Analytics and Insights, Social Media Group at WCG
  • Entreprenuer at Innovative Ventures
  • Jr. Division Controller/Sr. Financial Analyst – Ecolab EMEA, Zurich Switzerland at Ecolab

500+ connections


Ammon Fife's Summary


Entrepreneurial Spirit: Always looking for a way to improve the world-- profitably.

Disarming sense of humor: Quick wit, slightly dry, but very frequent.

Ammon Fife's Experience

Director of Data Science and Analytics Group

Bonneville Communications

Privately Held; 11-50 employees; Marketing and Advertising industry

July 2012Present (2 years 3 months) greater salt lake city area

I lead the Data Science and Analytics Group at Bonneville Communications.
Main client is the Mormon Church (Church of Jesus Christ of Latter-day Saints)

Adjunct Economics Faculty

Brigham Young University - Idaho

Educational Institution; 1001-5000 employees; Higher Education industry

2010Present (4 years)

• Taught pilot online courses in undergraduate microeconomics and managerial accounting.
• Helped develop online curriculum
• Currently teach classes 100% online.

Manager, Analytics and Insights, Social Media Group


Privately Held; 201-500 employees; Public Relations and Communications industry

March 2011June 2012 (1 year 4 months) Austin, Texas Area

Helped the world’s top companies make better decisions by helping them understand what the data is saying, and what they need to do about it.

Clients included Intel, HP, SAP, Rackspace, P&G, Hershey, Pfizer, Sanofi, ...

Analyzed data from hundreds of unstructured data sources.
Developed strategy and helped clients execute plans.

Influencer identification/strategy
Social Media listening/trends
Social Media benchmarking/ranking
Model building/econometrics
Ad Hoc analysis

Trained others in the firm in advanced Excel/VBA modeling techniques

Had lots of fun!


Innovative Ventures

Privately Held; 1-10 employees; Investment Banking industry

2009March 2011 (2 years)

• As a social entrepreneur I created Project Segue to help fix the student labor market in rural college communities where bright college students compete for unskilled low pay jobs. I developed an outsourcing model to source skilled projects from high labor-rate areas to rural college low-labor rate areas. I also started a student temporary staffing company to get college students working with local and regional companies.
• During the same time, I helped start Snake River Print Solutions LLC, which uses rules based software to minimize printing costs, the company also services and maintains printer fleets. I managed all of the financial and technical (software) aspects of the company.

Jr. Division Controller/Sr. Financial Analyst – Ecolab EMEA, Zurich Switzerland


Public Company; 10,001+ employees; ECL; Chemicals industry

20092009 (less than a year)

– Helped a Fortune 500 company develop insights and ideas for improvement over a 24 country region.

• Worked 20 hours a week during my MBA, and full time afterwards until my student visa expired.
• Built a new Excel based system to dramatically reduce the time it took to create the annual plan and budget.
• Connected monthly excel reports directly into Hyperion database to allow detailed view of results in real time.
• Summarized financial reports, identified reasons for changes, and suggested actions for improvement to general manager
• Worked with senior managers from marketing, supply chain, finance, and treasury in many different countries.
• Analyzed how exchange rate fluctuations affected costs, sales, and inventories.
• Built bridges so that data from inconsistent country databases and reporting systems could be compared.

Manager of Financial and Operations Analysis

Northwest Cosmetic Labs

Privately Held; 51-200 employees; Cosmetics industry

20072008 (1 year)

– Helped turn around a struggling small company by improving overall profitability, cost visibility, and efficiency.

Increased profitability from break-even to 15% by analyzing and implementing pricing changes across our portfolio.
Reengineered and automated quoting process, created planning/budget process, and built real-time profitability reporting system.
Initiated transition towards using activity-based costing and increased company understanding of cost drivers.
Led effort to change bonus structures to better encourage profitable activities.

Financial Analyst


Privately Held; 1001-5000 employees; Health, Wellness and Fitness industry

20062007 (1 year)

– Helped a mid-sized multinational company become more efficient, focused, and profitable.

Saved over 2 million annually in labor-related costs by making our call centers more efficient.
Maintained financial database and created new real-time company-wide budgeting and reporting systems which improved forecasts, saved weeks of budgeting time, and decreased errors.
Oversaw budget reviews for IT departments and business development departments.
Assisted in identifying, analyzing, and implementing customer retention initiatives.
Analyzed proposed projects and acquisitions to ascertain if they were financially justified.
Taught colleagues how to use advanced Excel functions and VBA programming to improve the quality of their analysis and to automate time-consuming tasks.

Privately Held; 51-200 employees; Oil & Energy industry

20062006 (less than a year)

– Worked with executive team to prepare the startup for its IPO on the Alternative Investments Market of the London Stock Exchange.

Constructed 5 year pro-forma financial models of all the company’s operations including over 100 planned LLC subsidiaries and partnerships.
Prepared pro-forma statements of operations, balance sheets, and stockholder equity for company IPO documents.
Helped write business plan for company’s joint venture with a Polish energy company.
Led committee to evaluate and recommend changes in company structure and company communications.
Helped determine what areas of our supply-chain could be outsourced.

Sole Proprietor

Teton Trading Company

19982005 (7 years)

Executive Board Member

Grand Teton Council - Boy Scouts of America

February 1998February 1999 (1 year 1 month)

Ammon Fife's Honors and Awards

  • Eagle Scout Award

    Boy Scouts of America
  • Vigil Honor

    Order of the Arrow
  • Founders Award

    Order of the Arrow

Ammon Fife's Skills & Expertise

  1. VBA
  2. Analysis
  3. Excel
  4. Data Analysis
  5. Microsoft Excel
  6. Entrepreneurship
  7. Analytics
  8. Big Data
  9. Public Speaking
  10. Public Relations
  11. Pivot Tables
  12. Google API
  13. Link Analysis
  14. Data Mining
  15. Economics
  16. Economic Research
  17. Academic
  18. Java
  19. Visual Basic
  20. Lecturing
  21. University Teaching
  22. MySQL
  23. HTML
  24. Non-profits
  25. Fortune 500
  26. Financial Analysis
  27. Financial Modeling
  28. IPO
  29. Nunchuck
  30. Computer Hacking
  31. Social Media
  32. Nonprofits
  33. Web Analytics
  34. Leadership
  35. Start-ups
  36. Budgets
  37. Strategy
  38. Training
  39. Marketing
  40. Business Development
  41. Forecasting
  42. Digital Marketing
  43. Finance
  44. Fundraising

View All (44) Skills View Fewer Skills

Ammon Fife's Education

University of St. Gallen


Brigham Young University - Idaho

BS Economics, Economics, Informations Systems, Business Mgt.

Activities and Societies: • Student Body President • Director of New Student Orientation • Director of Honor Outreach • Member of Economics Club, • Newell K. Whitney Society • Leadership Institute • Spoke at graduation, Inauguration, all faculty/employee meetings and many other occasions.

Brigham Young University

Recreation and Youth Management

Ammon Fife's Organizations

  • BYU Management Society

    Board Member
  • Digital Analytics Association

  • Church of Jesus Christ of Latter-day Saints

  • Order of the Arrow

    Section Chief, Lodge Chief
  • Newell K. Whitney Society

  • BYU-Idaho Ambassadors

Ammon Fife's Volunteer Experience & Causes

  • Volunteer Experience

    • Missionary

      The Church of Jesus Christ of Latter-day Saints
    • Scoutmaster

      Boy Scouts of America
    • Varsity Team Coach

      Boy Scouts of America
    • Cub Scout Den Leader

      Boy Scouts of America
      2012 present (2 years)
    • Council Executive Board

      Boy Scouts of America
  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Civil Rights and Social Action
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Human Rights
      • Politics
      • Science and Technology
      • Religious
    • Organizations I support:

      • The Church of Jesus Christ of Latter-day Saints
      • Boy Scouts of America

Ammon Fife's Languages

  • English

    (Native or bilingual proficiency)
  • German

    (Elementary proficiency)
  • Piglatin

    (Professional working proficiency)

Contact Ammon for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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