Search Marketing Specialist
United Arab Emirates
- Current
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- Search - Account Manager at Bigmouthmedia
- Past
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- Manager - Search Marketing at Catch Interactive
- Search Marketing Planner - SEM at Catch Interactive
- Associate Consultant - Web Marketing at Grafiks International
- Research Analalyst at HCL ( Office Depot)
- Recommended
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11 people have recommended Amjad - Connections
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connections
- Industry
- Online Media
- Websites
Amjad Puliyali’s Summary
Working as a search marketing manager involves maximising the visibility of website and web-pages, through paid search(PPC) marketing and Organic optimization (SEO) activity within search engines.
Additional Key Roles:
• Developing long/short term Search Marketing Strategy(SEO or PPC) for Clients
• Analyze brand websites and provide strategies for improving search engine results(Orgnanic SEO)
• Develop, test, and analyze keywords, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and reach company targets.
• Monitor search engine results, analyze key website search & traffic metrics, and provide recommendations and strategies for continued improvement to websites
• Integrating New Media Campaigns with Search Marketing for Better ROI
• Managing Multi Lingual SEM campaigns for big brands as part of Global Marketing Strategy.
Amjad Puliyali’s Specialties:
Google Certified Professional
Search Engine Optimization (SEO)
Paid Search (Pay Per Click/PPC)
Contextual Ad Placing
Link Bait
Social Media Optimization
Web Analytics
Arabic Search Marketing (Local Search including Kalimat Network & Shareek Network) - Araby.com & Ayna.com (Two Arabic Search Engines)
Good understanding of marketing strategies
Good research and analysis skills
Good negotiation skills
Experience of media buying and planning -
Amjad Puliyali’s Experience
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Search - Account Manager
Bigmouthmedia
(Privately Held; Internet industry)
February 2009 — Present (10 months)
Bigmouthmedia is one of the world’s leading digital marketing agencies. Online marketing is what we do, and it’s all what we’ve been doing since 1997.
The Bigmouthmedia experts, based in 12 offices worldwide, are responsible for developing and managing integrated, highly effective Organic/Natural Search(SEO), Paid Search(PPC), Affiliate and Display campaigns which dive increased sales and outstanding ROI for brands big and small.
Bigmouthmedia is one of the few digital marketing agencies with a proven track record of setting up and sustaining multilingual, multi-territory, campaigns in 30 languages across the globe. -
Manager - Search Marketing
Catch Interactive
(Privately Held; Marketing and Advertising industry)
July 2008 — January 2009 (7 months)
Catch is one of the Middle East region's top independent agencies for e-marketing strategy and online media, Catch has been trusted by international clients to reach the online demographic in the Middle East region for over 7 years, such as Estee Lauder Group (Clinique, DKNY, Estee Lauder), Coty (Calvin Klein, Lancaster, Kate Moss, Sarah Jessica Parker) & Axa Insurance (Gulf) & more
I am currently heading Search Marketing, cross trained in both Organic(SEO) and Paid Search(PPC), towards the delivery of superior client services and results.
Understand each client’s product/service as well as the competitive landscape as it applies to search marketing.
Develop a clear strategy to achieve client goals and objectives through the customization of campaign strategies.
Train team on industry changes in SEO/SEM and their resulting process changes & Renew client accounts and identify new business opportunities for those accounts. -
Search Marketing Planner - SEM
Catch Interactive
(Online Media industry)
September 2007 — March 2008 (7 months)
Catch Interactive (formerly known as 121 agencies) are an independent, full service interactive advertising agency, and one of the leading agencies in the region. The client base is focused on national, regional and global accounts, across the Middle East region and India market.
Where my responsibilities include, develop Innovative and effective approaches to use search engine marketing to meet client needs. This includes both Paid Search and Organic Search practices. -
Associate Consultant - Web Marketing
Grafiks International
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2006 — July 2007 (1 year 7 months)
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Research Analalyst
HCL ( Office Depot)
(Public Company; 10,001 or more employees; Retail industry)
August 2006 — December 2006 (5 months)
Research Analyst - Part of the Office Depot Virtual Warehouse team (US)
OfficeDepot.com - Online Retail Store.
Additional Information
Amjad Puliyali’s Websites:
Amjad Puliyali’s Groups:
Blogcamp.in, The Knowledge Foundation, The Coffee Club.org, Proto.in
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LinkedSEO -
Web Analytics Association -
Google Adwords Qualified Individuals -
eMarketing Association Network -
Online Marketing Group (OMG) -
Search Marketing Salon -
Search Engine Land -
Travel 2.0: Interactive Travel Industry Professionals -
Advanced Web Metrics with Google Analytics -
Omniture Enthusiasts -
Click* 2009 - Digital and Online Marketing Summit -
Search Technology Addicts -
Entrepreneur Journeys by Sramana Mitra -
TEDx Dubai -
Search Marketing Careers -
The Art of SEO
Amjad Puliyali’s Honors:
Google Advertising Professional (GAP Certified Individual - 2008 August)
Maximizing Results from Online Advertising - GMR Master Class. – June 2007-Dubai
Wikicamp - Jimmy Wales Founder of Wiki – 2 days seminar @ Chennai 2007
Attended Proto.in - Where Entrepreneurs and V.C's meet up - Chennai 2007
Participate in Blogcamp - Bloggers Unconference @ Chennai 2006
Recognized by the Oracle Certification Program as an Oracle Certified Associate. Nov - 2005
Academic Training in Linux Network Administration – Feb – 2005
Completed the Techno Management - the course designed and developed by IBM and it was conducted by National Institute of Technology – Dec 2003
IBM ACE and received practical and theoretical techniques involved in Ethical Hacking. Aug - 2003
Workshop on Cyber Security and Ethical Hacking –held at NIT Calicut Aug - 2003
Certificate in Web-Centric Computing - NIIT September 2003 Bangalore
Degree of Bachelor of Commerce (B.com) – April 2003
