Amitha Amarasinghe

Current

Manager - eCommerce at RoomsNet.com

Past

eCommerce Executive / Assistant Manager - eCommerce Division at RoomsNet.com
Sales Coordinating Officer at David Pieris Motor Co Ltd

Education

Postgraduate Institute of Management - University of Sri Jayewardenepura
University of Sri Jayewardenepura

Recommended

4 people have recommended Amitha

Connections

78 connections

Industry

Internet

Websites

Amitha Amarasinghe’s Summary

Conversant e-Marketing professional, with more than five years experience, and with a passion to learn more. Have experienced in Search Engine Marketing; Email marketing and Social Media Marketing.

Amitha Amarasinghe’s Specialties:

Social Media Marketing, Online Community Building, Online Brand Building, PPC Marketing (Adwords, YSM, MSN), Email Marketing, Web Analytics (Google, Ominiture)

Amitha Amarasinghe’s Experience

Manager - eCommerce

RoomsNet.com

(Privately Held; Leisure, Travel & Tourism industry)

October 2007 — Present (2 years 3 months)

At this position, I am responsible for planning and managing online marketing campaigns for the company's ecommerce website. This involves, developing strategies for improving eCommerce performance of the website. Regularly engaged in social media marketing, e-mail marketing, and customer relationship management activities to boos the company performance.

Actively participate in company's strategic marketing decisions including deciding target segments, positioning strategies, and marketing communication management.
eCommerce Executive / Assistant Manager - eCommerce Division

RoomsNet.com

(Privately Held; Leisure, Travel & Tourism industry)

July 2004 — October 2007 (3 years 4 months)

Managed online marketing campaigns for company's eCommerce website, selling hotel rooms in London, New York and Paris. This involved managing pay per click advertising campaigns on all major search engines including Google, Yahoo and MSN. In addition to this, involved heavily on new product development decision making for the company's product offerings.
Sales Coordinating Officer

David Pieris Motor Co Ltd

(Automotive industry)

November 2002 — July 2004 (1 year 9 months)

Worked as a sales force coordinator for the company's parts and accessories division. Involved in designing and conducting sales promotion programs, and managing other below the line marketing activities for automotive accessories products.

Amitha Amarasinghe’s Education

Postgraduate Institute of Management - University of Sri Jayewardenepura

MBA , 2007 — 2010 (expected)
University of Sri Jayewardenepura

Bsc , Marketing Management , 1999 — 2003

Specialized in Agency Management

Activities and Societies:

Marketing Management Association of the University