![Amit Doda [SEO] - amitdoda2003@gmail.com](http://media.linkedin.com/mpr/mpr/shrink_80_80/p/1/000/014/313/0ed1826.jpg)
Program Manager - Search Engine Marketing, Netsmartz
Chandīgarh Area, India
![Amit Doda [SEO] - amitdoda2003@gmail.com](http://media.linkedin.com/mpr/mpr/shrink_80_80/p/1/000/014/313/0ed1826.jpg)
Program Manager - Search Engine Marketing, Netsmartz
Chandīgarh Area, India
• I am Google Adword Certified Professional.
• A competent professional with 8+ years of experience in building marketing strategies, brand management, ORM, software and website development.
• I am proactive in strategy planning for SEO, ORM, Brand Management. Handling team of SEO experts.
• My primary area of focuses are client relationship management, SEO training, implementation of new search engine marketing strategies, and researching day in and day out for SEO/PPC/SMO.
• Inspired, results-oriented professional with experience in making a website a revenue generation tool
• Create strategy and drive campaigns and communication to generate business from new customers
• Implementation & deep knowledge of Web 2.0 concepts, Social Media and newly emerging technologies
• A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new solutions and ideas to meet targets
• Search Engine Optimization (SEO) and Search Engine Marketing (PPC) of the websites – doubled the website traffic YOY.
• Develop and implement monthly / quarterly strategies to support specific campaigns and to identify areas of opportunities
• Work closely with the sales team to identify key customer segments and develop a marketing communication plan that will support their revenue targets
• Managed e-mail campaigns for prospective clients & generated pre-sales leads
• Interfacing & interacting between the clients & my team
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Pay Per Click (PPC)
- Analytics and Metrics
- Web site usability testing and internet best practices
- Competition and market research analysis
- RSS marketing and content syndication strategies
- Online community building and consumer engagement
- ROI analysis and conversion funnel optimization
- Internet advertising
- Online Reputation Management
- Online brand management
(Privately Held; Computer Software industry)
August 2008 — Present (1 year 4 months)
(Privately Held; 201-500 employees; Computer Software industry)
July 2007 — August 2008 (1 year 2 months)
(Information Technology and Services industry)
January 2004 — July 2007 (3 years 7 months)
(Information Technology and Services industry)
January 2003 — December 2003 (1 year )
(Information Technology and Services industry)
December 2000 — January 2003 (2 years 2 months)
M Sc , IT , 2003 — 2005
Search Engine Marketing, Social Media Optimization, SEO, PPC, Online Reputation Management, Online Brand Management