Amir Rozenberg

Current

Co Founder; VP Product & Marketing at Adva Mobile
Mobile Entrepreneur, BD, Product management, Technologist (Self-employed)

Past

Project Team Lead at uLocate Communications
Sr. Product Manager, Direct To Consumer at Groove Mobile
Director, Product Management at Nextcode Corporation

Product manager at TTPCom Inc.
Field Support Engineer at TTPCom Inc.
Sr. Embedded SW/System Team Leader at Intel (DSPC)

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Education

Tel Aviv University
Tel Aviv University

Recommended

21 people have recommended Amir

Connections

500+ connections

Industry

Wireless

Websites

Amir Rozenberg’s Summary

Passionate about building and launching successful Mobile Products to the market. With strong multi-technology background and mobile marketplace seasoning, I believe I have the experience and skills to define and execute Mobile Product Strategies.

* Successful Product Manager in the Wireless Handset Space: Created products that sell: D2C mobile music, Mobile Barcode scanning, IMS, PoC, Video Streaming, etc.
* Deep knowledge of Product Definition & Planning, Market Analysis & close Lead customer engagement, Launch, Pre and Post Sales Support.
* Unique blend of Business, Entrepreneurship and Technical skills
* “Jack of all trades”: Will make ‘it’ happen; multi-discipline, multi tasking, team player and outstanding individual
* Outstanding leadership abilities; mentored and supervised team, trained and assisted team members
* International customer facing skills and ability to translate customer’s requirements into the organization

Amir Rozenberg’s Specialties:

Product Management; Strategic Planning; Business Development; Technical leader

Amir Rozenberg’s Experience

Co Founder; VP Product & Marketing

Adva Mobile

(Wireless industry)

March 2008 — Present (1 year 9 months)

Adva Mobile enables entertainment artists to create communities of loyal fans through mobile fan club experience, including mobile messaging, websites, content delivery, social sharing, ecommerce and much more.
- Led the founding of a mobile marketing startup: business planning, funding activities, team building etc.
- Defined the product strategy, execution and roll out
- Executed business development deals with key partners in the mobile marketing space
- Lead product initiatives across multiple cross functional teams within the org; Communicated and enforced milestones. Managed business relations with mobile ecommerce partners.
- Created new marketing materials to promote the product: website design, widgets, PR, social assets etc.
- Lead the development and design of Adva Mobile’s Product suite, starting from concept, design, execution and delivery, including prioritization of platforms
- Defined and build the product roadmap, working closely with the CEO and key team players, continuously monitoring the competition and market landscape, organizing internal and external innovation activities to keep the product interesting to its users
Mobile Entrepreneur, BD, Product management, Technologist

Self-employed

(Self-Employed; Wireless industry)

June 2005 — Present (4 years 6 months)

Providing consultancy to early stage startups in the wireless handset space on
- Solution design according to market requirements
- Product strategy
- Market view; Goto market strategy

Also trying a couple of ideas in the intersection of wireless, Web 2.0 and social networking.
Project Team Lead

uLocate Communications

(Privately Held; Wireless industry)

June 2009 — September 2009 (4 months)

- Led the development of Traffic Blackberry Application
- Mentored team members through the creation, porting and deployment of the multi-device application
- Defined and Created the infrastructure to enable frequent release schedule basic on rapid response to users feedback (QA, Issue tracking, configuration management, build system)
Sr. Product Manager, Direct To Consumer

Groove Mobile

(Privately Held; 51-200 employees; Wireless industry)

October 2007 — March 2008 (6 months)

GM Sold to LiveWire On March '08

Created, defined and executed the mobile music D2C strategy UK/US; collaborated with entrepreneurial partners to drive the ecosystem:
communities, content owners, technology vendors, operators etc.
Director, Product Management

Nextcode Corporation

(Privately Held; 1-10 employees; Wireless industry)

November 2005 — October 2007 (2 years )

- Successfully launched at SMART Communications (Philippine Mobile Operator) and successful trials at US, EU and Asian operators
- Created Nextcode’s Product Suite (ConnexTo) for mobile content, services, enterprise applications etc.
- Created the Business Model and Sales Strategy that resonates to early adopters
- Contributed to strategic company/product decision making in startup environment
- Subject Expert and Evangelist on the space; Provided consultancy to other players in the space
Product manager

TTPCom Inc.

(Public Company; Wireless industry)

April 2004 — June 2005 (1 year 3 months)

Manage TTPCom’s IMS product suite: SIP/RTP stacks, PoC, Video Streaming:
* Perform market research (customers, prospects, carriers, competition, vendors), create MRD
* Establish business cases, Make vs. Buy, milestones & deliverables, P&L, licensing and pricing
* Work with technical lead to define project plan, synchronize between development, testing and delivery teams
* Establish sales collateral, train sales team, meet customers, attend and speak at conferences
* Revalidate market opportunity, establish lead customer and lead platform
Field Support Engineer

TTPCom Inc.

(Public Company; Wireless industry)

July 2002 — April 2004 (1 year 10 months)

* Provided customer support for TTPCom customers: Research In Motion,Novatel,Telular,...
* Integrated TTPCom Protocol Stack, working through IOT, certification, carrier and infrastructure labs.
* Provided development assistance for North American features (EDGE, AMR, 850,...).
Sr. Embedded SW/System Team Leader

Intel (DSPC)

(Public Company; Wireless industry)

1998 — 2002 (4 years )

DSPC (Intel)
* From test engineer to team leader (Embedded SW development for wireless handset)
* Various projects and methodologies:
- CDMA IS-95 (Rake receiver, system work);
- TDMA IS-136 (Speaker Dependant Voice recognition, BlueTooth integration)
- GSM Validation team leader
- Architecture: Audio manager architecture definition

Amir Rozenberg’s Education

Tel Aviv University

B.Sc. , Electrical Engineering , 1995 — 1999

Activities and Societies:

Digital communication, DSP, computer sciences.
Project: Multiple Symbol Differential Detection of MPSK: Research and Simulation (Matlab & C)
Tel Aviv University

M.Sc. , Electrical Engineering , 1999

Activities and Societies:

Digital communication, DSP, computer sciences, Cellular communication, Statistical DSP, Parameter estimation.
Thesis: OFDM BER tolerance due to receiver inaccuracy (Incomplete)