Amir Peleg

Current

• Advisor to Microsoft at YaData

Past

• Co-founder & CEO at YaData Ltd.
• Board Member at Unipier Ltd (formely Cash-U).
• Co-founder & CEO at Cash-U Ltd.

• VP and GM of US Operations at EVS

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Education

• INSEAD
• The Hebrew University

Recommended

6 people have recommended Amir

Connections

447 connections

Industry

Information Technology and Services

Websites

• My Company

Amir Peleg’s Summary

Since March 2008 I advice Microsoft on topics related to YaData Ltd. - a BI technology venture which I founded in Summer 2006 and was its CEO until its acquisition by Microsoft in early 2008 (M&A exit after 18 months with a team of 18 employees).

YaData was a leading supplier of Micro-Segmentation (Behavioral Targeting)solution for several industries: Online Advertisement, Telecom, Banking, Insurance, and Credit Cards. YaData's product is based on novel core technology developed by a team of PhD's and IDF's data mining experts.

Prior to YaData, I founded Unipier Ltd (formerly Cash-U) in Jan 2000 and was its CEO until February 2004 (www.unipier.com).

I began my professional career as an R&D officer during the military service. Later was one of the founders of EVS (Elbit Vision Systems, a subsidiary of Elbit Ltd) and played a key Sales & Marketing role in Europe and Japan. Between 1996 and 1999, I established and managed EVS-US Inc, in charge of North & South America.

I hold a B.Sc. in Mathematics, Physics, and Computer Science from the Hebrew University of Jerusalem (IDF TALPIYOT program), and an MBA from INSEAD, Fontainebleau, France.

Amir Peleg’s Specialties:

- Micro-Segmentation
- Telecom platforms
- Behavioral Targeting
- Knowledge Management (KM)
- Business Intelligence (BI)
- Mobile Entertainment

Amir Peleg’s Experience

• Advisor to Microsoft

  YaData

  (Information Technology and Services industry)

  March 2008 — Present (8 months)

  YaData was acquired by Microsoft on March 2008 and since then I work as a consultant to Microsoft.

• Co-founder & CEO

  YaData Ltd.

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  May 2005 — March 2008 (2 years 11 months)

  Co-Founder and CEO of YaData - a venture in the field of micro-segmentation and behavioral targeting.
  
  YaData's Segmentation Suite comprises of 2 products, the Segment Discovery and Ranking engine (SDR) and the Segment Relationship management module (SRM).
  
  SDR - based on customer data (usage, demographics, surveys, etc.), the SDR creates a list of segments ranked according to their business relevancy, and requires no hypothesis or ad-hoc model building.
  The unique IP underlying the SDR includes a novel ranking method which combines both statistical algorithms and business filters, to sieve through the ocean of micro-segments and find the most actionable, business relevant segments.
  
  On March 2008, Microsoft Corp acquired YaData Ltd and the entire team joined the online advertisement arm of MSFT.

• Board Member

  Unipier Ltd (formely Cash-U).

  (Privately Held; 51-200 employees; Telecommunications industry)

  February 2004 — July 2006 (2 years 6 months)

  as co-founder of the company, I served as a director in Unipier for 2 years after stepping down from the CEO position.

• Co-founder & CEO

  Cash-U Ltd.

  (Privately Held; 51-200 employees; Telecommunications industry)

  January 2000 — February 2004 (4 years 2 months)

  Co-Founded Cash-U in the field of Mobile Games Platforms and was its CEO until early 2004. In this time I lead 3 rounds of financing (total of $25M), brought 1st tier mobile carriers in Europe as cusotmers and grew the organization to almost 100 people.

• VP and GM of US Operations

  EVS

  (Public Company; 51-200 employees; EVSNF; Information Technology and Services industry)

  1991 — 1999 (8 years)

Amir Peleg’s Education

• INSEAD

  MBA, Master in Business Administration, 1995 — 1996

• The Hebrew University

  BSc, Physics, Math., Computer Science, 1983 — 1986

  Activities and Societies:

  under the IDF TALPIYOT program

Additional Information

Amir Peleg’s Websites:

• My Company

Amir Peleg’s Interests:

Mountain biking, Skiing, Hiking with my boys

Amir Peleg’s Groups:

INSEAD Alumni, Talpiot

•    INSEAD Alumni
•    Talpiot Alumni
•    Startup Specialists

Amir Peleg’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch