Amir Peleg

Advisor to Microsoft on Yadata Ltd.

Israel

Current
  • Advisor to Microsoft at YaData
Past
  • Co-founder & CEO at YaData Ltd.
  • Board Member at Unipier Ltd (formely Cash-U).
  • Co-founder & CEO at Cash-U Ltd.
  • VP and GM of US Operations at EVS
Education
  • INSEAD
  • The Hebrew University
Connections
447 connections
Industry
Information Technology and Services
Websites

Amir Peleg’s Summary

Since March 2008 I advice Microsoft on topics related to YaData Ltd. - a BI technology venture which I founded in Summer 2006 and was its CEO until its acquisition by Microsoft in early 2008 (M&A exit after 18 months with a team of 18 employees).

YaData was a leading supplier of Micro-Segmentation (Behavioral Targeting)solution for several industries: Online Advertisement, Telecom, Banking, Insurance, and Credit Cards. YaData's product is based on novel core technology developed by a team of PhD's and IDF's data mining experts.

Prior to YaData, I founded Unipier Ltd (formerly Cash-U) in Jan 2000 and was its CEO until February 2004 (www.unipier.com).

I began my professional career as an R&D officer during the military service. Later was one of the founders of EVS (Elbit Vision Systems, a subsidiary of Elbit Ltd) and played a key Sales & Marketing role in Europe and Japan. Between 1996 and 1999, I established and managed EVS-US Inc, in charge of North & South America.

I hold a B.Sc. in Mathematics, Physics, and Computer Science from the Hebrew University of Jerusalem (IDF TALPIYOT program), and an MBA from INSEAD, Fontainebleau, France.

Amir Peleg’s Specialties:

- Micro-Segmentation
- Telecom platforms
- Behavioral Targeting
- Knowledge Management (KM)
- Business Intelligence (BI)
- Mobile Entertainment


Amir Peleg’s Experience

  • Advisor to Microsoft

    YaData

    (Information Technology and Services industry)

    March 2008Present (8 months)

    YaData was acquired by Microsoft on March 2008 and since then I work as a consultant to Microsoft.

  • Co-founder & CEO

    YaData Ltd.

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    May 2005March 2008 (2 years 11 months)

    Co-Founder and CEO of YaData - a venture in the field of micro-segmentation and behavioral targeting.

    YaData's Segmentation Suite comprises of 2 products, the Segment Discovery and Ranking engine (SDR) and the Segment Relationship management module (SRM).

    SDR - based on customer data (usage, demographics, surveys, etc.), the SDR creates a list of segments ranked according to their business relevancy, and requires no hypothesis or ad-hoc model building.
    The unique IP underlying the SDR includes a novel ranking method which combines both statistical algorithms and business filters, to sieve through the ocean of micro-segments and find the most actionable, business relevant segments.

    On March 2008, Microsoft Corp acquired YaData Ltd and the entire team joined the online advertisement arm of MSFT.

  • Board Member

    Unipier Ltd (formely Cash-U).

    (Privately Held; 51-200 employees; Telecommunications industry)

    February 2004July 2006 (2 years 6 months)

    as co-founder of the company, I served as a director in Unipier for 2 years after stepping down from the CEO position.

  • Co-founder & CEO

    Cash-U Ltd.

    (Privately Held; 51-200 employees; Telecommunications industry)

    January 2000February 2004 (4 years 2 months)

    Co-Founded Cash-U in the field of Mobile Games Platforms and was its CEO until early 2004. In this time I lead 3 rounds of financing (total of $25M), brought 1st tier mobile carriers in Europe as cusotmers and grew the organization to almost 100 people.

  • VP and GM of US Operations

    EVS

    (Public Company; 51-200 employees; EVSNF; Information Technology and Services industry)

    19911999 (8 years)


Amir Peleg’s Education

  • INSEAD

    MBA, Master in Business Administration, 19951996

  • The Hebrew University

    BSc, Physics, Math., Computer Science, 19831986

    Activities and Societies:
    under the IDF TALPIYOT program

Additional Information

Amir Peleg’s Websites:

Amir Peleg’s Interests:

Mountain biking, Skiing, Hiking with my boys

Amir Peleg’s Groups:

INSEAD Alumni, Talpiot

  •    INSEAD Alumni
  •    Talpiot Alumni
  •    Startup Specialists

Amir Peleg’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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