Amir Peleg

Current

Founder & CEO at TaKaDu Ltd.

Past

Advisor to Microsoft at YaData
Co-founder & CEO at YaData Ltd.
Board Member at Unipier Ltd (formely Cash-U).

Co-founder & CEO at Cash-U Ltd.
VP and GM of US Operations at EVS

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2 more...

Education

INSEAD
The Hebrew University

Recommended

7 people have recommended Amir

Connections

500+ connections

Industry

Information Technology and Services

Websites

My Company

Amir Peleg’s Summary

TaKaDu is a software company, providing a solution for water network monitoring and water loss reduction. Our analytical solution uses mathematical methods in order to detect, classify and locate leakage events and other annomalies in water networks (faulty meters, quality events, etc).

The solution uses the online meter readings (flow, pressure, water quality) available in water distribution systems and it does not require any intervention in the network operation or any equipment installation. All the alerts, reports and operation are done via a friendly web application.
The solution does not require any capital investment since it is offered in a Softwre-as-a-Service model.

Prior to TaKaDu, I co-founded YaData (in mid-2005) in the field of Behavioral Targeting, and led its rapid growth until its acquisition by Microsoft in early 2008. During that time, YaData raised one round of financing from two leading VCs, a team of top notch scientists (Math & CS) was put together, its first product was introduced together with early revenues and YaData’s solution was recognized as a breakthrough in its field.

Prior to YaData, I founded Unipier in 2000, and led the company strategy, fund raising, organization build up, and sales growth to annual revenues of $5M.

In 1991, I was one of the founders of EVS Ltd. (Elbit Vision Systems), and played a key role in its management, sales and marketing activities in Europe and Asia. In 1996, I established and managed EVS-US Inc, the US subsidiary of EVS.

I hold a B.Sc. degree in Mathematics, Physics, and Computer Science from the Hebrew University of Jerusalem (via the IDF TALPIOT program) and an MBA from INSEAD, Fontainebleau, France.

Amir Peleg’s Specialties:

- Water Loss / Leakage
- Non Revenue Water
- Micro-Segmentation
- Telecom platforms
- Behavioral Targeting
- Business Intelligence (BI)
- Mobile Entertainment

Amir Peleg’s Experience

Founder & CEO

TaKaDu Ltd.

(Information Technology and Services industry)

January 2009 — Present (11 months)

TaKaDu Ltd. is a software company which provides solutions to water utilities for water leakage detection.Using an advanced IT solution and holistic analytical methods, TaKaDu will locate actual and smaller water leaks easier, faster and cheaper.

TaKaDu takes advantage of the existing data available in most water distribution systems (flow & pressure information) and extracts insights regarding water losses in the network. The solution is based on mathematical models and advanced algorithms from several fields of computer science and signal processing.
Advisor to Microsoft

YaData

(Privately Held; 11-50 employees; Computer Software industry)

March 2008 — September 2008 (7 months)

YaData was acquired by Microsoft on March 2008 and until September 2008 I worked as a consultant to Microsoft.
Co-founder & CEO

YaData Ltd.

(Privately Held; 11-50 employees; Information Technology and Services industry)

May 2005 — March 2008 (2 years 11 months)

Co-Founder and CEO of YaData - a venture in the field of micro-segmentation and behavioral targeting.

YaData's Segmentation Suite comprises of 2 products, the Segment Discovery and Ranking engine (SDR) and the Segment Relationship management module (SRM).

SDR - based on customer data (usage, demographics, surveys, etc.), the SDR creates a list of segments ranked according to their business relevancy, and requires no hypothesis or ad-hoc model building.
The unique IP underlying the SDR includes a novel ranking method which combines both statistical algorithms and business filters, to sieve through the ocean of micro-segments and find the most actionable, business relevant segments.

On March 2008, Microsoft Corp acquired YaData Ltd and the entire team joined the online advertisement arm of MSFT.
Board Member

Unipier Ltd (formely Cash-U).

(Privately Held; 51-200 employees; Telecommunications industry)

February 2004 — July 2006 (2 years 6 months)

as co-founder of the company, I served as a director in Unipier for 2 years after stepping down from the CEO position.
Co-founder & CEO

Cash-U Ltd.

(Privately Held; 51-200 employees; Telecommunications industry)

January 2000 — February 2004 (4 years 2 months)

Co-Founded Cash-U in the field of Mobile Games Platforms and was its CEO until early 2004. In this time I lead 3 rounds of financing (total of $25M), brought 1st tier mobile carriers in Europe as cusotmers and grew the organization to almost 100 people.
VP and GM of US Operations

EVS

(Public Company; 51-200 employees; EVSNF; Information Technology and Services industry)

1991 — 1999 (8 years )

Amir Peleg’s Education

INSEAD

MBA , Master in Business Administration , 1995 — 1996
The Hebrew University

BSc , Physics, Math., Computer Science , 1983 — 1986

Activities and Societies:

under the IDF TALPIYOT program