Iri Amirav

Current

Founder President and CMO at iMedix Inc.

Past

Senior Marketing Director at Metacafe Inc.
Manager of Content Promotion Department at Pelephone Communications LTD
Manager of Marketing and Business Development at A.F.D. Group

Assistant Manager in creative services at AOL Time Warner
Operations Manager at M.V.T. Multi Vision Technologies
Staff-Sergeant at Israeli Defense Forces

see less...

3 more...

Education

City University of New York-Baruch College - Zicklin School of Business

Recommended

20 people have recommended Iri

Connections

433 connections

Industry

Information Technology and Services

Websites

Iri Amirav’s Summary

Currently President, CMO and founder of iMedix, a community powered health search engine, enabling consumers to easily find, contribute and share information
with other people.

Formerly, established and led Metacafe's online marketing activities to position it as one of the top 60 largest English language sites in the world (Alexa). Prior to that, supervised the creative content and business partnerships department for Pelephone communications Ltd, Israel’s pioneer mobile operator.

Formerly, managed the marketing and business development for the A.F.D group, a Washington DC based private investment company of entertainment ventures.

Prior to that, lead various cross-platform marketing activities for NYC Time Warner Cable and directed new advertising applications projects for McDonald’s, Pepsi and Sony on behalf of MVT Inc.

Served 3 years in the Israeli Defense Forces as a combat soldier in the Golani commando Reconnaissance Platoon and later on as a budget officer. Received his BBA with honors from Baruch College, City University of New York.

Iri Amirav’s Specialties:

Providing key creative online marketing and business solutions to enhance traffic, sales and profitability of existing or new products and services.

Iri Amirav’s Experience

Founder President and CMO

iMedix Inc.

(Privately Held; 1-10 employees; Information Technology and Services industry)

April 2006 — Present (3 years 4 months)
Senior Marketing Director

Metacafe Inc.

(Privately Held; 51-200 employees; Internet industry)

November 2005 — September 2006 (11 months)

Established, managed and led the marketing division activities including: Online Guerilla Marketing, Blog Based Marketing, Search Engine Marketing, Viral Video Marketing, Link Baiting, Affiliate Marketing Programs and large scale traffic deals.

Responsible for a 2,500% increase of daily unique visitors from 50K to 1.3M including driving traffic from search engines by more than 1,000% to position the company as the 4th most popular search term on Google.com in 2006 (Google Zeitgeist 2006) and one of the world's largest online video broadcasters with a global audience of 17 million unique visitors (comScore Media Metrix) watching over 450 million videos each month.
Manager of Content Promotion Department

Pelephone Communications LTD

(Privately Held; 1001-5000 employees; Telecommunications industry)

July 2003 — July 2004 (1 year 1 month)

Supervised the department in the Value Added Services & Mobile Content Division.
Developed and managed a variety of creative mobile content products, services and games for the mobile brands of Esc and Pelephone.
Co-managed Esc and Pelephone’s mobile content related marketing and PR campaigns.
Lead the company’s media and content partnerships with MTV, 99 Esc Radio, channel 24.
Directed and controlled the wireless portals of Esc and GoNext.
Manager of Marketing and Business Development

A.F.D. Group

(Privately Held; 51-200 employees; Entertainment industry)

April 2002 — April 2003 (1 year 1 month)

Designed and implemented advertising, PR and special events promotion plans for the group’s two new investments including close business relations with top DC firms, the White House, Congress, the Israeli Embassy, etc.
Assistant Manager in creative services

AOL Time Warner

(Public Company; 10,001 or more employees; TWX; Marketing and Advertising industry)

March 2001 — March 2002 (1 year 1 month)

Developed, implemented and lead various cross-platform marketing activities in the Creative Services department of Time Warner Cable NYC Ad Sales with companies such as MTV, ESPN, History Channel, Warner Bros, New Line Cinema etc.
Operations Manager

M.V.T. Multi Vision Technologies

(Marketing and Advertising industry)

September 1999 — August 2000 (1 year)

Product development company for point of purchase and indoor advertising applications.
Established and managed the US office: Legal entity, office, employees and IT infrastructure.
Lead new advertising applications projects with McDonald’s, Pepsi and Sony Inc.
Staff-Sergeant

Israeli Defense Forces

(Government Agency; 10,001 or more employees; Military industry)

November 1993 — December 1996 (3 years 2 months)

Combat soldier in Golani commando Reconnaissance Platoon and subsequently budget officer for the Educational Corps. Also Voluntarily created, wrote and produced two prime time radio shows for the IDF radio station.

Iri Amirav’s Education

City University of New York-Baruch College - Zicklin School of Business

Bachelor of Business Administration , Marketing , 1998 — 2002

Activities and Societies:

Helyn B. Reich Memorial Scholarship, Dean’s List, Gamma Sigma Business Honor Society, Golden Key National Honor Society, Phi Eta Sigma National Honor Society, research Assistant for the Columbia University Institute for Tele-Information.