President, Co-Founder and Chief Marketing Officer at iMedix Inc.
Greater New York City Area
- Current
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- President, Co-Founder and Chief Marketing Officer at iMedix Inc.
- Past
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- Senior Marketing Director at Metacafe Inc.
- Manager of Content Promotion Department at Pelephone Communications LTD
- Manager of Marketing and Business Development at A.F.D. Group
- Assistant Manager in creative services at AOL Time Warner
- Operations Manager at M.V.T. Multi Vision Technologies
- Staff-Sergeant at Israeli Defense Forces
- Education
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- City University of New York-Baruch College - Zicklin School of Business
- Recommended
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20 people have recommended Iri - Connections
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- Industry
- Information Technology and Services
- Websites
Iri Amirav’s Summary
Currently President, Chief Marketing Officer and Co-Founder of iMedix, the owner of the award winning website iMedix.com and a platform for publisher solutions on the web. The iMedix platform reaches more than 100 million unique visitors every month and allows dozens of Internet and media companies around the world to increase revenues, repeat visits, content, pageviews and brand loyalty.
Formerly, established and led Metacafe's online marketing activities to position it as one of the world's largest video sites, attracting more than 40 million unique viewers each month (comScore Media Metrix) watching 500+ million page views per month. Prior to that, supervised the creative content and business partnerships department for Pelephone communications Ltd, Israel’s pioneer mobile operator.
Formerly, managed the marketing and business development for the A.F.D group, a Washington DC based private investment company of entertainment ventures.
Prior to that, lead various cross-platform marketing activities for NYC Time Warner Cable and directed new advertising applications projects for McDonald’s, Pepsi and Sony on behalf of MVT Inc.
Served 3 years in the Israeli Defense Forces as a combat soldier in the Golani commando Reconnaissance Platoon and later on as a budget officer. Received his BBA with honors from Baruch College, City University of New York.
Iri Amirav’s Specialties:
Providing key creative online marketing and business solutions to enhance traffic, sales and profitability of existing or new products and services.
Iri Amirav’s Experience
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President, Co-Founder and Chief Marketing Officer
iMedix Inc.
(Privately Held; Internet industry)
April 2006 — Present (3 years 8 months)
Co-founded and built iMedix Inc which is the owner of the award winning website iMedix.com and a platform for publisher solutions on the web. The iMedix platform allows dozens of Internet and media companies around the world to increase revenues, repeat visits, content, pageviews and brand loyalty. iMedix was featured on numerous publications including the New York Times, CNN, PC Magazine and won 6 prestigious awards in 2008 and 2009, including "Best New Startup of the Year" in the worldwide TechCrunch competition.
iMedix formed strategic partnerships with key players in the online space that together reach more than 100 million unique visitors every month. iMedix's strategic partners include: Google Health, Parade Magazine (largest circulation magazine in America reaching 72 million readers every weekend), Right Health (2nd largest health portal in the US), The Free Dictionary (45M visitors a month) ArticlesBase (9M visitors a month), BlogTV (4.5M visitors a month), Triond (4.5M visitors a month) Babylon (40 million desktop installations in over 168 countries) and many other Internet and media companies. -
Senior Marketing Director
Metacafe Inc.
(Privately Held; Internet industry)
November 2005 — September 2006 (11 months)
Established, managed and led the marketing division activities including: Online Guerilla Marketing, Blog Based Marketing, Search Engine Marketing, Viral Video Marketing, Link Baiting, Affiliate Marketing Programs and large scale traffic deals.
Responsible for a 2,500% increase of monthly unique visitors from 680,000 to 17 million. Driving traffic from search engines by more than 1,000% to position the company as the 4th most popular search term on Google.com in 2006 (Google Zeitgeist 2006) and skyrocketing the company to become one of the world's largest video sites, attracting more than 40 million unique viewers each month (comScore Media Metrix) watching 500+ million page views per month. -
Manager of Content Promotion Department
Pelephone Communications LTD
(Privately Held; 1001-5000 employees; Telecommunications industry)
July 2003 — July 2004 (1 year 1 month)
Supervised the department in the Value Added Services & Mobile Content Division.
Developed and managed a variety of creative mobile content products, services and games for the mobile brands of Esc and Pelephone.
Co-managed Esc and Pelephone’s mobile content related marketing and PR campaigns.
Lead the company’s media and content partnerships with MTV, 99 Esc Radio, channel 24.
Directed and controlled the wireless portals of Esc and GoNext. -
Manager of Marketing and Business Development
A.F.D. Group
(Privately Held; 51-200 employees; Entertainment industry)
April 2002 — April 2003 (1 year 1 month)
Designed and implemented advertising, PR and special events promotion plans for the group’s two new investments including close business relations with top DC firms, the White House, Congress, the Israeli Embassy, etc.
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Assistant Manager in creative services
AOL Time Warner
(Public Company; 10,001 or more employees; TWX; Marketing and Advertising industry)
March 2001 — March 2002 (1 year 1 month)
Developed, implemented and lead various cross-platform marketing activities in the Creative Services department of Time Warner Cable NYC Ad Sales with companies such as MTV, ESPN, History Channel, Warner Bros, New Line Cinema etc.
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Operations Manager
M.V.T. Multi Vision Technologies
(Marketing and Advertising industry)
September 1999 — August 2000 (1 year )
Product development company for point of purchase and indoor advertising applications.
Established and managed the US office: Legal entity, office, employees and IT infrastructure.
Lead new advertising applications projects with McDonald’s, Pepsi and Sony Inc. -
Staff-Sergeant
Israeli Defense Forces
(Government Agency; 10,001 or more employees; Military industry)
November 1993 — December 1996 (3 years 2 months)
Combat soldier in Golani commando Reconnaissance Platoon and subsequently budget officer for the Educational Corps. Also Voluntarily created, wrote and produced two prime time radio shows for the IDF radio station.
Iri Amirav’s Education
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City University of New York-Baruch College - Zicklin School of Business
Bachelor of Business Administration , Marketing , 1998 — 2002
- Activities and Societies:
- Helyn B. Reich Memorial Scholarship, Dean’s List, Gamma Sigma Business Honor Society, Golden Key National Honor Society, Phi Eta Sigma National Honor Society, research Assistant for the Columbia University Institute for Tele-Information.
Additional Information
Iri Amirav’s Websites:
Iri Amirav’s Interests:
Tai Chi, French cuisine, the history of Alexander the great, vipassana meditation, photography and world traveling.
Iri Amirav’s Groups:
The International center for Strategic dialog and Action.
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On Startups - The Community For Entrepreneurs -
Web 2.0 -
Online Advertising Professionals -
E-Commerce Network -
TechAviv -
Social Media Marketing -
KinnerNet -
Conduit -
GarageGeeks -
Online Community Manager -
Sales and Marketing Professionals Promoting Israeli High-Tech in the USA -
Professional & Executive Singles
Iri Amirav’s Honors:
iMedix Wins Best Start-up of 2007 Award at the worldwide TechCrunch competition in San Francisco
iMedix wins the Red Herring 100 Europe Award for 2008
iMedix awarded 60 most promising Israeli startups to change the face of tomorrow in 2008.
iMedix wins SEOmoz’ 2008 Web2.0 awards in the health category
iMedix Named AlwaysOn Global 250 Winner for 2009. Best emerging innovators and disrupters from all the technology sectors.
iMedix selected as one of the 10 most Promising Startups in Israel for 2009 by Microsoft & TheMarker magazine.
Iri Amirav’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
