LinkedInAmy Mierzwinski, MSc CHDM

Amy Mierzwinski, MSc CHDM

Account Supervisor at The Lacek Group

Location
New York, New York
Industry
Marketing and Advertising
Previous
  1. Denihan Hospitality Group,
  2. Anson-Stoner,
  3. Fareed Zapala Koepke
Education
  1. University of Central Florida
Recommendations4 people have recommended Amy
Websites
500+connections

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500+connections
University of Central Florida

University of Central Florida

Hospitality and Tourism Management

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Background

Summary

Amy Mierzwinski has worked in marketing and advertising for over eight years. Her passion for this field began at Florida State University’s College of Communication, where she earned a B.A. in Communication with a specific focus in advertising. During her internship at a London-based advertising agency, a love of travel & tourism was discovered through her trips across Europe. Upon returning to the States, Mierzwinski furthered her career at a boutique, hospitality-marketing consultancy. While at Fareed Zapala Koepke, she was able to develop her skills in strategic market planning, branding, and campaign management while working directly with the consultancy’s well-respected hospitality clientele. In 2010, Fareed Zapala Koepke was acquired by Anson-Stoner, a full service advertising and communications agency. This allowed her to provide valuable account management, digital and creative project supervision, and annual planning services to larger hospitality accounts. She received her Master of Science in Hospitality & Tourism Management in 2012 from the University of Central Florida’s internationally recognized Rosen College. After graduation, Mierzwinski accepted a position at Denihan Hospitality Group as a Marketing and Public Relations Manager for Affinia Hotels, where she lead the marketing and brand management of multiple New York-based hotels. She then returned to the agency-side of the business by joining, The Lacek Group, a specialty agency of Ogilvy & Mather, to provide account management and strategic guidance on the Starwood Preferred Guest program.

Experience

Account Supervisor

The Lacek Group
– Present (9 months)Greater New York City Area

Marketing and PR Manager

Denihan Hospitality Group
(1 year 7 months)Greater New York City Area

Serve as property-level brand management and marketing department head for Affinia 50 and Affinia Manhattan Hotels. Develop and implement property-specific annual/quarterly marketing and public relations plans. Manage relationships and collaborate with outside agencies for advertising, public relations, social media, and digital marketing to integrate strategies, positioning, and promotions across all channels. Collaborate with property operations management, revenue management, distribution, business intelligence, and sales teams to execute cohesive and successful packages/promotions, CRM campaigns, and drive bookings on company.com. Track and analyze those initiatives for return-on-investment, future learning, and best practices. Create and manage individual marketing budgets for each property to ensure all marketing expenses have an optimal return-on-investment. Brand management of property-specific programs, initiatives, partnerships, and communication pieces. Develop pre-opening marketing plan and budget for Affinia 50’s $20 million, top-to-bottom renovation, complete with new property positioning and branding, new target markets, sales tools, internal and external communications throughout the renovation timeframe, and the planning/execution of the hotel's launch event.

Account Executive

Anson-Stoner
(2 years)Winter Park, FL

Upon the acquisition of Fareed Zapala Koepke by Anson-Stoner, daily responsibilities remained relatively similar but with increased collaboration with the agency departments. Account supervision for multiple clients worldwide with sole focus on hospitality and travel clients. Develop, oversee and coordinate annual strategic marketing plans with the creative, public relations, interactive and media departments for print, interactive, broadcast, and direct marketing campaigns. Supervise and manage large projects such as website development, creation of digital assets, and rebranding initiatives. Direct brand management for the complete rebranding of multiple clients including new logos, photography, collateral, advertisements, social media, and/or websites. Work within the Webvantage project management system to assign jobs to creative, public relations, and interactive departments, and manage account billing and estimates. Train, develop and delegate to Account Service team.

Past Clients: Chateau on the Lake, ConTech Restoration, Islas Secas Resort, Peter Island Resort & Spa, Pirate’s Dinner Adventure and Treasure Tavern, Skytop Lodge, The Raleigh Hotel, Trinchera & Tercio Ranches, and Windjammer Landing Villa Beach Resort

Director of Client Services

Fareed Zapala Koepke
(2 years 1 month)Orlando, Florida Area

Daily account management for all hospitality consultancy clients. Unified the development of public relations, creative, and interactive strategic marketing campaign. Generated annual integrated marketing plans, annual budgets, and assessed goals/successes of all initiatives by measuring for return-on-investment through calls to reservations, packages booked, click-thru rates, website traffic, occupancy levels, and ultimately through increased RevPAR. Completed and presented primary (past guest feedback), secondary (industry trends), and competitive market research, which was then utilized for clients’ strategic marketing plans and rebranding initiatives. Supervised and managed the creative and interactive development client websites. Developed and implemented new social media pages on Facebook, Twitter, Flickr, and YouTube for multiple clients.

Past Clients: Fairmont Southampton and Hamilton Princess, Fernandez Bay Village, Skytop Lodge, Peter Island Resort & Spa, and The Reef Resort

Executive Assistant and Account Coordinator

Fareed Zapala Koepke
(1 year 3 months)Orlando, Florida Area

Created and implemented traffic systems to ensure projects travel easily through agency staff. Developed and executed organizational systems of all agency documents including finances, client agreements, association paperwork, and general company files. Account coordination with public relations department, creative department, and outside media vendors for all clients.

Past Clients: Fairmont Southampton and Hamilton Princess, Fernandez Bay Village, Skytop Lodge, Peter Island Resort & Spa, and The Reef Resort

Internship

Spirit Advertising
(6 months)London, United Kingdom

Researched and created informative documents about clients and their competitive sets, investigated and presented a research document on American youth culture trends, produced presentations for client meetings and proposals, assisted in the creative development of a viral marketing campaign.

Projects

Affinia 50(Link)

New guest rooms and suites photo shoot for Affinia 50's newly renovated product.

Team members:

Skills

  • Marketing Strategy
  • Direct Marketing
  • Account Management
  • Brand Management
  • Social Media Marketing
  • Public Relations
  • Market Research
  • Brand Development
  • Marketing
  • Hospitality Marketing
  • Project Management
  • Interactive Marketing
  • Hospitality
  • Creative Direction
  • Campaigns
  • Integrated Marketing
  • Social Media
  • Hospitality Industry
  • Budgets
  • Market Planning
  • Strategic Market...
  • Annual Planning
  • Hotels
  • CRM
  • Marketing Research
  • Campaign Development
  • Campaign Strategy
  • Campaign Measurement
  • Photo Shoots
  • Event Planning
  • Digital Marketing
  • See 16+  See less

Education

University of Central Florida

Master of Science (M.Sc.), Hospitality and Tourism Management

Activities and Societies: Eta Sigma Delta Honor Society

Florida State University

Bachelor of Arts (B.A.), Communication with an emphasis in Advertising

Activities and Societies: Chi Omega Fraternity and FSU Dance Marathon

Honors & Awards

Adrian Awards

Hospitality Sales & Marketing Association International

-Platinum in Public Relations for Tender Loving Comfort campaign, Affinia Hotels
-Gold in Advertising for Tender Loving Comfort campaign, Affinia Hotels

Adrian Awards

Hospitality Sales & Marketing Association International

- Gold in Advertising: Skytop Lodge, Peter Island Resort & Spa, Windjammer Landing Villa Beach Resort
- Silver in Advertising: Islas Secas Resort, Windjammer Landing Villa Beach Resort
- Bronze in Advertising: Peter Island Resort & Spa
- Gold in Digital Marketing: Windjammer Landing Villa Beach Resort

2nd Place Membership for 2009-2010 AAF Club Acheivement

American Advertising Federation

This Club Achievement Award was won for work done as the Ad 2 Orlando Membership Co-Chair for the 2009-2010 year.

Certifications

Certified Hospitality Digital Marketer

HSMAI
– Present

Certified Agency Account Manager

Second Wind
– Present

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