Amie Paxton

Current

• Channel Community Manager at Dell

Past

• Project Manager/Dell Consultant at TekSystems
• Interactive Producer at Tocquigny Advertising

Education

• Boston University
• The University of Texas at Austin

Recommended

8 people have recommended Amie

Connections

132 connections

Industry

Marketing and Advertising

Websites

• Dell Channel Blog
• My Portfolio
• My Portfolio

Amie Paxton’s Summary

Amie Paxton is a social media strategist, and author of The Dell Channel Blog, a blog focusing on Dell’s PartnerDirect program. Her expertise lies in showing organizations how to use social media technologies for external community building and outreach, and for internal collaboration.

Amie’s background is in online program management, marketing and advertising, project management, and communications. She utilizes her talents in program management, marketing and strategy for emerging technology in the social media space.

Amie Paxton’s Specialties:

Social Media, content creation, social networks, online community, interactive marketing, direct marketing, videoblogging, campaign planning and management, project management, blog development and implementation, website project management, media relations

Amie Paxton’s Experience

• Channel Community Manager

  Dell

  (Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

  December 2006 — Present (2 years 1 month)

  •Coordinate the development and implementation of social media engagement, strategy and policies, including blogging policy, formal outreach relations programs and social media monitoring programs with Dell’s Channel team.
  -Maintain domain knowledge in social media. Be a resource for others who need to understand new services and their potential impact on the business.
  - Maintain awareness of company's activities in social media and contacts for the various activities.
  - Be an advocate for the understanding of social media and how they affect the Dell's marketing and communications activities.
  
  •Coordinate Dell’s channel tactical response to social media issues.
  - Consult with internal groups on appropriate responses to social media issues. Advise on the likely response of online communities to the company's plan.
  - Coordinate company response to social media crises; track engagement by appropriate groups (internal and external).

• Project Manager/Dell Consultant

  TekSystems

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  March 2006 — December 2006 (10 months)

  •Led QA projects to proactively assist large corporate customers with statistically abnormal failure rates.
  •Performed qualification analysis and recommend plan of action for numerous $1M+ projects
  •Utilized ERP/CRM tools to coordinate projects with clients, service managers, suppliers and the account sales team.

• Interactive Producer

  Tocquigny Advertising

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  February 2005 — March 2006 (1 year 2 months)

  •Oversaw an interactive team in all aspects of online execution. This leading account produced over $2 million in annual revenue.
  •Managed all developmental requirements for Dell Public emails including: scheduling, editorial content, creative, back-end and database development, testing, link tracking, legal requirements and owned day-to-day communication with the external team.
  •Translated and managed the client’s needs on time and within budget creating a tangible interactive campaign that produces brand awareness and increased sales. This process resulted in email campaigns with a reach of 450,000+ and numerous online marketing campaigns such as online banners, jump pages, micro-sites and wireframes.
  •Worked with cross-functional vendors to achieve alignment on strategy and tactics to meet monthly and quarterly goals. These recommendations resulted in overall support of business objectives via enhanced processes or translation to online content/functionality.

Amie Paxton’s Education

• Boston University

  MSM, Management, 2006 — 2008

• The University of Texas at Austin

  BS, Communication, 1997 — 2000

Additional Information

Amie Paxton’s Websites:

• Dell Channel Blog
• My Portfolio
• My Portfolio

Amie Paxton’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch