Founder & Principal at Ames-Lewis Digital Media
Greater New York City Area
Founder & Principal at Ames-Lewis Digital Media
Greater New York City Area
Innovative and passionate Internet professional with a proven track record spanning more than 12 years. Strong team leader, able to leverage emerging cultural trends and new technologies to connect Web users with their passions across multiple platforms.
• Product Management & Strategy
• Product Development & Distribution
• Team & Resource Management
• Editorial & Creative Supervision
• Social Networking & New Media
• Concert & Live Event Publicity
• Entertainment Industry Promotion Coordination
• Concert Reviews & Photography
(Internet industry)
January 2009 — Present (7 months)
--Digital media consultation firm, leveraging a highly developed network of top-tier contacts and expertise
--Editorial copy creation and creative direction, site review, analysis, and tactical implementation services
--Web content development, video and social media strategies for use on digital platforms and mobile
(Internet industry)
August 2008 — December 2008 (5 months)
• Launched 9 NBC local news station websites as Lifestyle Editor in Chief and partner integration point
• Sites bring breaking news, entertainment and lifestyle programming to the largest markets in the country, including NBCNewYork.com, NBCLosAngeles.com, and NBCChicago.com
• Coordinated NBC’s local online coverage of the 2008 Beijing Olympics and Presidential Elections
(Public Company; 10,001 or more employees; GE; Entertainment industry)
January 2008 — August 2008 (8 months)
• Conceptualized and vetted new business ventures for creation of multi-platform local networks
• Defined competitive metrics and benchmarks, determined ROI, set and executed against these goals
• Aligned resources and operational best practices to deliver on tight deadlines and revenue numbers
(Entertainment industry)
2004 — August 2008 (4 years)
• Concert journalist, reviewer, photographer and videographer
• Leverage contacts across the industry to arm fans with the breaking news and insider info they need to get the best seats at the lowest prices
(Public Company; 10,001 or more employees; TWX; Internet industry)
November 2007 — January 2008 (3 months)
(Public Company; TWX; Internet industry)
March 2007 — November 2007 (9 months)
• Responsible for all monetization & mobile strategies for the new AOL Local business unit
• Define competitive metrics and benchmarks, determine ROI and execute against these goals
• Sales integration lead reducing resource costs by 40% and increasing sales opportunities through automation of non-standard advertising units that had previously been administered manually
(Public Company; TWX; Internet industry)
2004 — March 2007 (3 years)
• Pioneered use of embedded video, RSS feeds, rich media galleries & web 2.0 features
• Drove distribution and syndication of both services within AOL and externally on the Web
• Grew AOL Tickets page views 75% year over year
• Served as AOL’s Concert Expert for radio and TV interviews including Fox 5, ABC and CW11 morning news
(Public Company; TWX; Internet industry)
2001 — 2004 (3 years)
• Aggregated ticket vendors to create the largest collection of tickets available online or offline
• Editor in Chief for AOL Tickets and all ticket-related content and integrations across the AOL Network
• Created cornerstone ticketing franchises; launched ticket alert product boasting 10% Click-Thru Rate
• Defined and launched AOL’s first concert and live event ticketing e-commerce site and platform
• Scoped and launched one of the first modular publishing systems implemented on AOL
• Oversaw all promotional components; Coordinated presales and specials for partners
(Internet industry)
2000 — 2001 (1 year)
• Advanced to #2 rank in global market, improved competitive metrics by over 5% each quarter
• Identified and developed new ad revenue-generating strategies, improving CPMs up to 600%
• Created internationally-compatible features for release to Tripod Latin America, and joint venture partners in Europe and Asia
(Internet industry)
1997 — 2000 (3 years)
• Set product area goals; Defined feature set and launched functionality to hit those targets
• Targeted key strategic partners, negotiated terms, drafted contracts, managed implementations
• Trained clients at ICScotland (Glasgow, Scotland) on licensed content production tools
• Oversaw internal team and external volunteers; Staged offline events for Community members
(Self-Employed; 1-10 employees; Entertainment industry)
1990 — 2000 (10 years)
• Pioneered use of web strategies for live music publicity in the Boston local music scene
• Secured corporate sponsorship of club show by the Boston Globe’s online presence, Boston.com
• First-ever “Spotlight” artist on MP3@Boston.com, Boston.com’s Local Music Spotlight section
(Educational Institution; Publishing industry)
1993 — 1997 (4 years)
• Introduced publicity techniques to online bookstore with News and Author Information channels
• Solicited jacket endorsements from international Nobel laureates, scholars and luminaries
• Assistant Acquisitions Editor for overflow projects on behalf of Economics Editor
• Assisted Bradford Books and MIT Press Editors; Cognitive & Brain Sciences Editorial Board