Creative Director & Operations Leader at NBC Universal Local Media
Greater New York City Area
- Current
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- Creative Director & Operations Leader, Local Media at NBC Universal
- Founder & Principal at TixGirl.com (Self-employed)
- Past
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- Programming Director, AOL Music at AOL Time Warner
- Programming Director & Category Business Manager at AOL Local: AOL LLC, a Time Warner Company
- Programming Director at AOL CityGuide & AOL Tickets
- Senior Programming Manager & Product Manager at AOL Tickets
- Senior Product Manager at Tripod.com: LYCOS
- Product Manager, Community Manager & Content Producer at MyWay: CMGi
- Live Music Publicist & Co-Founder at LWG Promotions (Self-employed)
- Associate Publicist, Awards Coordinator & Acquisitions Assistant at MIT Press
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Ames Friedman’s Summary
Innovative and passionate Internet professional with a proven track record spanning more than 12 years. Strong team leader, able to leverage emerging cultural trends and new technologies to connect Web users with their passions across multiple platforms.
Ames Friedman’s Specialties:
• Product Management & Strategy
• Product Development & Distribution
• Team & Resource Management
• Editorial & Creative Supervision
• Social Networking & New Media
• Concert & Live Event Publicity
• Entertainment Industry Promotion Coordination
• Concert Reviews & Photography
Ames Friedman’s Experience
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Creative Director & Operations Leader, Local Media
NBC Universal
(Public Company; 10,001 or more employees; GE; Entertainment industry)
January 2008 — Present (7 months)
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Founder & Principal
TixGirl.com (Self-employed)
(Self-Employed; Myself Only; Entertainment industry)
2004 — Present (4 years)
• Concert journalist, reviewer, photographer and videographer
• Leverage contacts across the industry to arm fans with the breaking news and insider info they need to get the best seats at the lowest prices -
Programming Director, AOL Music
AOL Time Warner
(Public Company; 10,001 or more employees; TWX; Internet industry)
November 2007 — January 2008 (3 months)
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Programming Director & Category Business Manager
AOL Local: AOL LLC, a Time Warner Company
(Public Company; TWX; Internet industry)
March 2007 — November 2007 (9 months)
• Responsible for all monetization & mobile strategies for the new AOL Local business unit
• Define competitive metrics and benchmarks, determine ROI and execute against these goals
• Sales integration lead reducing resource costs by 40% and increasing sales opportunities through automation of non-standard advertising units that had previously been administered manually -
Programming Director
AOL CityGuide & AOL Tickets
(Public Company; TWX; Internet industry)
2004 — March 2007 (3 years)
• Pioneered use of embedded video, RSS feeds, rich media galleries & web 2.0 features
• Drove distribution and syndication of both services within AOL and externally on the Web
• Grew AOL Tickets page views 75% year over year
• Served as AOL’s Concert Expert for radio and TV interviews including Fox 5, ABC and CW11 morning news -
Senior Programming Manager & Product Manager
AOL Tickets
(Public Company; TWX; Internet industry)
2001 — 2004 (3 years)
• Aggregated ticket vendors to create the largest collection of tickets available online or offline
• Editor in Chief for AOL Tickets and all ticket-related content and integrations across the AOL Network
• Created cornerstone ticketing franchises; launched ticket alert product boasting 10% Click-Thru Rate
• Defined and launched AOL’s first concert and live event ticketing e-commerce site and platform
• Scoped and launched one of the first modular publishing systems implemented on AOL
• Oversaw all promotional components; Coordinated presales and specials for partners -
Senior Product Manager
Tripod.com: LYCOS
(Internet industry)
2000 — 2001 (1 year)
• Advanced to #2 rank in global market, improved competitive metrics by over 5% each quarter
• Identified and developed new ad revenue-generating strategies, improving CPMs up to 600%
• Created internationally-compatible features for release to Tripod Latin America, and joint venture partners in Europe and Asia -
Product Manager, Community Manager & Content Producer
MyWay: CMGi
(Internet industry)
1997 — 2000 (3 years)
• Set product area goals; Defined feature set and launched functionality to hit those targets
• Targeted key strategic partners, negotiated terms, drafted contracts, managed implementations
• Trained clients at ICScotland (Glasgow, Scotland) on licensed content production tools
• Oversaw internal team and external volunteers; Staged offline events for Community members -
Live Music Publicist & Co-Founder
LWG Promotions (Self-employed)
(Self-Employed; 1-10 employees; Entertainment industry)
1990 — 2000 (10 years)
• Pioneered use of web strategies for live music publicity in the Boston local music scene
• Secured corporate sponsorship of club show by the Boston Globe’s online presence, Boston.com
• First-ever “Spotlight” artist on MP3@Boston.com, Boston.com’s Local Music Spotlight section -
Associate Publicist, Awards Coordinator & Acquisitions Assistant
MIT Press
(Educational Institution; Publishing industry)
1993 — 1997 (4 years)
• Introduced publicity techniques to online bookstore with News and Author Information channels
• Solicited jacket endorsements from international Nobel laureates, scholars and luminaries
• Assistant Acquisitions Editor for overflow projects on behalf of Economics Editor
• Assisted Bradford Books and MIT Press Editors; Cognitive & Brain Sciences Editorial Board
