Managing Partner, Head of Strategy & Innovation
London, United Kingdom
- Current
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- Managing Partner, Head of Strategy & Innovation at VCCP
- Past
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- Strategy Director at Naked Communications
- Senior Planner at Berlin Cameron/Red Cell
- Partner, Senior Consultant at OgilvyOne New York
- WPP Marketing Fellow Year 3 at OgilvyInteractive
- Marketing Fellow at WPP
- WPP Marketing Fellow Year 2 at MindShare Media
- WPP Marketing Fellow Year 1 at J Walter Thompson
- Education
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- University of Cambridge
- Rugby School
- South Hampstead High School
- Recommended
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1 person has recommended Amelia - Connections
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494
connections
- Industry
- Marketing and Advertising
- Websites
Amelia Torode’s Summary
My background is one of an integrated brand planner and comms strategist, but at the moment my real fascination lies in the way in which technology is fundamentally changing the relationship that exists between people and brands.
I got into the digital world back in 1997 when I was at JWT. Digital was the reason that I moved to America, but I got frustrated at simply producing digital solutions in a silo and wanted to bring digital into the heart of the planning and creative process rather than an add-on at the end.
I don't really think of the online world and the offline world, I see just one world in which our job in agencies is to find relevant and meaningful ways to build connections between people and brands that result in sales.
My blog gives a good sense of the stuff that interests me and the work that I do.
www.ameliatorode.typepad.com
Amelia Torode’s Specialties:
Integrated Brand and Communications Planning
Digital Strategy
Freelance Journalism
Blogger
Amelia Torode’s Experience
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Managing Partner, Head of Strategy & Innovation
VCCP
(Privately Held; Marketing and Advertising industry)
January 2007 — Present (2 years 11 months)
Clients include 02, Dyson, Capital One, COI, 2012 Olympics, School Food Trust, Compare The Market / Meerkat.
Member: IPA Strategy Group
Featured in Campaign's "Top 10 Digital Talent" 2008,
Campaign A List 2009
Mentor: She Says (women in digital)
Speaker: Ad-Tech 2007 and 2008, PSFK 2007, WOM 2008, Online Marketing Conference 2009
Judge: Clio Awards 2008 (Content & Contact) -
Strategy Director
Naked Communications
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 2005 — August 2006 (1 year 6 months)
Clients included Orange, Boots, Sony
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Senior Planner
Berlin Cameron/Red Cell
(Public Company; 51-200 employees; Marketing and Advertising industry)
July 2003 — February 2005 (1 year 8 months)
Clients included Coca-Cola's Dasani and Pfizer's Zyrtec
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Partner, Senior Consultant
OgilvyOne New York
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 2000 — May 2003 (2 years 9 months)
Senior Consultant in the integrated Relationship Management division - clients included Unilever, AT&T Wireless, Glaxo, Pfizer
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WPP Marketing Fellow Year 3
OgilvyInteractive
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 1999 — August 2000 (1 year )
Year 3 of Fellowship: Senior Digital Planner
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Marketing Fellow
WPP
(Marketing and Advertising industry)
1997 — 2000 (3 years )
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WPP Marketing Fellow Year 2
MindShare Media
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 1998 — August 1999 (1 year )
Year 2 of Fellowship: Digital Media Planner & Buyer
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WPP Marketing Fellow Year 1
J Walter Thompson
(Public Company; 51-200 employees; Marketing and Advertising industry)
1997 — 1998 (1 year )
Year 1 of WPP Fellowship: Account Manager
Amelia Torode’s Education
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University of Cambridge
MA , History , 1994 — 1997
St John's College
- Activities and Societies:
- rugby, rowing, may ball, drinking
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Rugby School
A Levels , English, History, French , 1991 — 1993
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South Hampstead High School
1986 — 1991
Additional Information
Amelia Torode’s Websites:
Amelia Torode’s Interests:
Running (marathons, though have not done one for a while now), History, New York but especialy Brooklyn, Politics, Green stuff, Digital, Food, Red wine, Journalism
