Anne-Marie McReynolds

Anne-Marie McReynolds

Content Strategist and Information Architect

San Francisco Bay Area

Past
  • Member at San Jose Newspaper Guild/CWA Local 39098
  • Project Manager at KIPP Heartwood Academy
Education
  • San Jose State University
  • Stanford University
Connections
206 connections
Industry
Internet

Anne-Marie McReynolds’s Summary

Content strategist (user research, style guides, editorial workflow), lead writer/editor, and information architect (IA) for nonprofit media startups. Former staff photographer at the San Jose Mercury News for five years and later pursued citizen journalism as a Newstex blogger syndicated via LexisNexis.

Anne-Marie McReynolds’s Specialties:

Advanced certification in blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. HTML, XML, CSS, PHP, MySQL. Final Cut Pro Studio 6 (SoundTrack Pro, Compressor). Able to master new systems with ease.


Anne-Marie McReynolds’s Experience

  • Photojournalist

    Collective Roots

    (Non-Profit; Non-Profit Organization Management industry)

    20092009 (less than a year)

    • Investigate racial/ethnic health disparities in East Palo Alto—home to one of the most densely populated immigrant communities in the San Francisco Bay Area.

    • Employ crowd sourcing and other collaborative journalism methods into newsgathering process. Direct a reporting network of university-level Minority Public Health Fellows and high school-level Youth Health Advocates.

    • Devise and implement strategies for disseminating public health information (in Spanish and English) to at-risk populations and policymakers.

    • Create original content for various multimedia-rich educational Web sites developed by Collective Roots; distribute news to mainstream media outlets.

  • Multimedia Producer

    Tribune Broadcasting

    (Public Company; TRB; Broadcast Media industry)

    March 2007May 2007 (3 months)

    • Produced daily traffic logs for KTLA-TV and maintained programming data for Sales and Promotion Departments.

    • Analyzed outbound marketing campaign performance to identify, prioritize and execute on opportunities for improvement in marketing effectiveness.

    • Provided expert advice in the areas of collaborative journalism, online community building and social media optimization for KTLA.com.

  • Staff Photojournalist & Picture Editor

    San Jose Mercury News

    (Privately Held; Newspapers industry)

    20022007 (5 years )

    SAN JOSE MERCURY NEWS (circ: 240,000)

    • Reported on stories and produced audio, video and photo content for the newspaper and its Web site.

    • Edited use of photography for international, national, and local news in the paper's front section while coordinating with editors and designers to produce multimedia packages.

    • Shared 2005 Executive Editor’s Award for Hurricane Katrina coverage including on-the-ground reporting; embedded with the California National Guard.

    • Photography instructor and 1994 graduate: Mosaic, a Mercury News workshop at San Jose State University for minority high school students.

  • Member

    San Jose Newspaper Guild/CWA Local 39098

    (Online Media industry)

    20022007 (5 years )

  • Project Manager

    KIPP Heartwood Academy

    (Non-Profit Organization Management industry)

    20042006 (2 years )

    * Launched a Literacy Through Photography Program for ESL fifth and sixth grade students at KIPP (Knowledge is Power Program) Heartwood Academy (a charter school) incorporating youth development model.

    * Fund-raised for program operation including online community, public exhibition and live auction. Secured camera donations from Kodak plus $20,000 in donations and $2,500 in grants.

    * Solicited voluntary involvement of professional journalists from San Francisco Bay Area media organizations. Five college interns instructed 100 students while 20 professionals served as mentors.


Anne-Marie McReynolds’s Education

  • San Jose State University

    MLIS , Information Description and Organization, Web Design and Technology , 20092011 (expected)

    4.0 GPA

  • Stanford University

    AB, BA , Comparative Studies in Race & Ethnicity (Honors) and Studio Art & Art History , 19952000

    • Won the Louis Sudler Prize in the Humanities and Creative Arts (2000)


Additional Information

Anne-Marie McReynolds’s Honors:

• Placed second in 2006 Pictures of the Year International (POYi) competition in newspaper editing division for multiple page feature story.

• Awarded second team prize for “Best Use, Interactive Publication/Media” and shared Honorable Mention in “Picture Editor of the Year” category in 2005 National Press Photographers’ Best of Photojournalism contest.

• Named a Visual Journalism Fellow by The Poynter Institute for Media Studies and a Visual Task Force Fellow by the National Association of Black Journalists.

• Work featured in "LIFE: Year in Pictures," 2001.


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