
Photojournalist at Collective Roots
San Francisco Bay Area

Photojournalist at Collective Roots
San Francisco Bay Area
Photojournalist at Collective Roots investigating racial/ethnic health disparities in East Palo Alto—home to one of the most densely populated immigrant communities in the San Francisco Bay Area. Former staff photographer at the San Jose Mercury News for five years and later pursued citizen journalism as a Newstex blogger syndicated via LexisNexis.
Inbound Marketing Certified Professional by HubSpot; advanced certification in blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. HTML, CSS, PHP, MySQL. Final Cut Pro Studio 6 (SoundTrack Pro, Compressor). Able to master new systems with ease.
(Non-Profit; Non-Profit Organization Management industry)
September 2009 — Present (3 months)
• Investigate racial/ethnic health disparities in East Palo Alto—home to one of the most densely populated immigrant communities in the San Francisco Bay Area.
• Employ crowd sourcing and other collaborative journalism methods into newsgathering process. Direct a reporting network of university-level Minority Public Health Fellows and high school-level Youth Health Advocates.
• Devise and implement strategies for disseminating public health information (in Spanish and English) to at-risk populations and policymakers.
• Create original content for various multimedia-rich educational Web sites developed by Collective Roots; distribute news to mainstream media outlets.
(Public Company; TRB; Broadcast Media industry)
March 2007 — May 2007 (3 months)
• Produced daily traffic logs for KTLA-TV and maintained programming data for Sales and Promotion Departments.
• Analyzed outbound marketing campaign performance to identify, prioritize and execute on opportunities for improvement in marketing effectiveness.
• Provided expert advice in the areas of collaborative journalism, online community building and social media optimization for KTLA.com.
(Privately Held; Newspapers industry)
2002 — 2007 (5 years )
SAN JOSE MERCURY NEWS (circ: 240,000)
• Reported on stories and produced audio, video and photo content for the newspaper and its Web site.
• Edited use of photography for international, national, and local news in the paper's front section while coordinating with editors and designers to produce multimedia packages.
• Shared 2005 Executive Editor’s Award for Hurricane Katrina coverage including on-the-ground reporting; embedded with the California National Guard.
• Photography instructor and 1994 graduate: Mosaic, a Mercury News workshop at San Jose State University for minority high school students.
(Online Media industry)
2002 — 2007 (5 years )
(Non-Profit Organization Management industry)
2004 — 2006 (2 years )
* Launched a Literacy Through Photography Program for ESL fifth and sixth grade students at KIPP (Knowledge is Power Program) Heartwood Academy (a charter school) incorporating youth development model.
* Fund-raised for program operation including online community, public exhibition and live auction. Secured camera donations from Kodak plus $20,000 in donations and $2,500 in grants.
* Solicited voluntary involvement of professional journalists from San Francisco Bay Area media organizations. Five college interns instructed 100 students while 20 professionals served as mentors.
AB, BA , Comparative Studies in Race & Ethnicity (Honors) and Studio Art & Art History , 1995 — 2000
• Won the Louis Sudler Prize in the Humanities and Creative Arts (2000)
• Placed second in 2006 Pictures of the Year International (POYi) competition in newspaper editing division for multiple page feature story.
• Awarded second team prize for “Best Use, Interactive Publication/Media” and shared Honorable Mention in “Picture Editor of the Year” category in 2005 National Press Photographers’ Best of Photojournalism contest.
• Named a Visual Journalism Fellow by The Poynter Institute for Media Studies and a Visual Task Force Fellow by the National Association of Black Journalists.
• Work featured in "LIFE: Year in Pictures," 2001.