Arnie McKinnis [amckinnis@gmail.com]

Current

• Worldwide Product Marketing Manager at HP Enterprise Services

Past

• Global Product Manager at EDS
• Market & Competitive Intelligence - IT Outsourcing at EDS
• Director of Sales - SE Region at DirSec, Inc.

• Principle at Consulting/Contracting
• Manager - Indirect Channel Strategy at Sprint Global Business
• Vice President at Catalog.com
• Service Line Director at EDS
• Principle at Consulting/Contracting
• Director of Product Marketing at Allerion
• Sr. Product Line Manager at Access Graphics (Access Distribution)
• Sr. Consultant at Inacom
• Director of Marketing at Random Access
• Marketing Manager at JD Edwards & Comany

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Education

• Oklahoma Christian University

Recommended

11 people have recommended Arnie

Connections

500+ connections

Industry

Information Technology and Services

Arnie McKinnis [amckinnis@gmail.com]’s Summary

I am a high-tech junkie & have been employed (or is it imprisoned) within this industry since 1983 (I just can't get my mind around how many years that is). I have worked in software, hardware, distribution, networking, reselling, telecom, and services. I have marketed, sold, managed, planned, strategize, publicized, productized, installed, implemented, trained, managed, consulted and contracted. I have worked on both coasts (and points in between) and traveled to other countries. I have seen the market grow and was close enough to get bubble juice on myself when it popped. In a nutshell, I love this stuff!!

Arnie McKinnis [amckinnis@gmail.com]’s Specialties:

I am also a member of the Techdirt Insight Community - The Techdirt Insight Community is a service that lets a company engage a dynamic and diverse group of experts who provide analysis and insight tailored to meet your specific needs quickly.

http://www.techdirt.com/getinsight.php?uname=amckinnis

Arnie McKinnis [amckinnis@gmail.com]’s Experience

• Worldwide Product Marketing Manager

  HP Enterprise Services

  (Public Company; hpq; Information Technology and Services industry)

  September 2009 — Present (3 months)

  The organization's name has changed - and I wanted to reflect that in the profile.
  
  Primarily responsibilities include product marketing for Data Center Modernization consulting services, Enterprise Applications Hosting services and Web Hosting services.

• Global Product Manager

  EDS

  (Public Company; HPQ; Information Technology and Services industry)

  July 2007 — September 2009 (2 years 3 months)

  Responsible for Market Facing activities related to Enterprise Service Management within EDS. ESM is the ITIL based framework of cross-functional services required to deliver of our world-class and market leading services to our clients.
  
  I also have responsibility for Datacenter Modernization services within EDS. EDS is one of the largest organizations in the world providing a proven process to modernize the compute infrastructure of Global 2000 clients. Through our Modernization services, clients are putting their budgets to work supporting tomorrow's business objectives, rather than yesterday's legacy systems.
  
  Responsibilities Include - business/market plans, sales training and support, external marketing communications [messaging], product positioning, industry analyst relations, market pricing, competitive and market analysis, internal readiness, etc.

• Market & Competitive Intelligence - IT Outsourcing

  EDS

  (Public Company; 10,001 or more employees; EDS; Information Technology and Services industry)

  November 2005 — July 2007 (1 year 9 months)

  Responsible for delivering market and competitive intelligence for the IT Outsourcing market, supporting various groups within EDS, including Corporate Strategy, Product Marketing, Portfolio Development, Sales/Business Development and Marketing Communications

• Director of Sales - SE Region

  DirSec, Inc.

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  November 2004 — November 2005 (1 year 1 month)

  Responsible for sales and business development activities within a multi-state region, selling network security products and services. Worked closely with vendor partners and established several key customer relationships. This was a new territory for DirSec with no existing revenue.

• Principle

  Consulting/Contracting

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  November 2001 — November 2004 (3 years 1 month)

  Assisted with the planning and development of several companies including the following:
  • BellSouth Master Agent Program development – assisted with the initial market research and business plan to develop the Master Agent indirect program for BellSouth.
  • HereInNetwork – business planning for internet startup, funding issues stalled application development and eventually the launch of the company.
  • Convey Communications – Voice and Network Reseller – assisted with marketing and sales development including new products, vendor management, new market development and technology introduction.

• Manager - Indirect Channel Strategy

  Sprint Global Business

  (Public Company; 10,001 or more employees; S; Telecommunications industry)

  1999 — 2001 (2 years )

  October 1999 – 2001 Sprint Global Markets Group Dallas, TX
  Responsible for indirect channel strategy and working with cross functional teams to develop resell/partner program. Strategic marketing lead on the implementation of e-commerce and e-business related programs for the indirect channel.
  • Created and managed a co-branded Partner web site - Internet-In-A-Box
  • 2-time "Sprint Values Excellence" Award Winner
  • Created SprintWrap portfolio, a key initiative in driving data related products through the indirect channel, within six months the number of data certified Partners increased by 200%

• Vice President

  Catalog.com

  (Privately Held; 11-50 employees; Internet industry)

  1999 — 1999 (less than a year)

  Created strategic marketing plan to reposition internet hosting company. Created corporate marketing plan presented to Oklahoma Venture Forum and other key financial and venture funding institutions. Primary responsibilities included marketing communications, corporate identity, ad/pr agency liaison, product positioning, affiliate program management, and competitive analysis activities.
  • Helped drive transition to company’s repositioning as online catalog/ecommerce ASP
  • Daily hits on website increased 600% in two months – through aggressive online/offline campaign
  • Doubled the weekly new customer acquisition count within 90 Days

• Service Line Director

  EDS

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  1997 — 1999 (2 years )

  Service Line Director/Infrastructure Services - Infrastructure Services for BellSouth/EDS MNS Alliance and defined product set that built sales of $50 million in six months, managed service line team of 10 professionals

• Principle

  Consulting/Contracting

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  1994 — 1997 (3 years )

  Conceived and launched Marketing Consulting firm. Assisted several leading technology firms in designing their marketing and channel strategies, including EDS, BellSouth, and SAIC. Managed multiple cross-functional teams, ranging in size from three to forty, in product definition and development projects.
  • Built foundation for EDS Renascence® service line, a $1 billion business for EDS
  • Led EDS Sales Force Automation Analysis Team, co-chaired Product Development Team
  • Service Line Director/Infrastructure Services - Infrastructure Services for BellSouth/EDS MNS Alliance and defined product set that built sales of $25 million in six months, managed service line team of 10 professionals
  • Developed Ideation Process and consulted on product/product line introduction

• Director of Product Marketing

  Allerion

  (Public Company; 201-500 employees; Information Technology and Services industry)

  1992 — 1994 (2 years )

  Developed business plan, cost/price models, and marketing materials for a networking company seeking to productize a service created for its largest customer. Recruited key channel partners to achieve scale quickly.
  • Generated $5 million in TCV (total contract value) during the first six months, approximately 500 network servers (file, print, email, application and database) under management
  • Managed Bell Atlantic, US West, Olivetti Europe and Memorex Telex as resell and development partners
  • Managed a group of four marketing professionals, including marketing communications, public relations and vendor management

• Sr. Product Line Manager

  Access Graphics (Access Distribution)

  (Privately Held; 501-1000 employees; Information Technology and Services industry)

  1990 — 1992 (2 years )

  Responsible for new vendor acquisition and launch at national computer and software distributor. Analyzed and wrote business plans for 22 new vendors, resulting in 12 key partnerships being signed.
  • Launched Sun Microsystems’ first national distribution agreement
  • Launched Seiko Instruments’ first national distribution agreement
  • Management of product line team - including two product managers and one purchasing agent, with responsibility for over $100 million in product sales

• Sr. Consultant

  Inacom

  (Public Company; 1001-5000 employees; Information Technology and Services industry)

  1987 — 1990 (3 years )

• Director of Marketing

  Random Access

  (Privately Held; 51-200 employees; Computer Hardware industry)

  1985 — 1987 (2 years )

• Marketing Manager

  JD Edwards & Comany

  (Public Company; 51-200 employees; Computer Software industry)

  1984 — 1985 (1 year )

  I worked for Dan Gregory, the 'D' in JD Edwards. I loved working for this man & this company. I can not begin to express my gratitude to Dan for being my mentor and friend. Dan died as a young man, leaving not only his family with an empty place in their hearts, but also myself.