Antony McGregor Dey

Antony McGregor Dey

Head of Growth at PageLines

Location
San Francisco, California (San Francisco Bay Area)
Industry
Marketing and Advertising

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Antony McGregor Dey's Overview

Current
  • Head of Growth at PageLines
  • Founder at Link.Me
Past
  • Chief Marketing Officer at LiveExercise.com
  • Co-Organizer at Mobile Monday New York
  • CEO at QMCODES
  • Digital Committee member at Publishers Australia
  • Co-Founder at Mobile Monday Melbourne
  • Committee member at Mobility Vic
  • Victorian Working Committee at M.E.G.A
  • CTO at Capture-Cam
  • Solutions consultant, IT reseller channel manager at 3 Mobile (Emcorp Solutions)
  • General Manager at Serious Business Solutions
Connections

500+ connections

Websites

Antony McGregor Dey's Summary

Serial entrepreneur, seasoned start-up executive and globally recognized expert on mobile technologies. Specializing in, business development, online marketing, product development and building unique and exciting experiences for customers.

Recognition & Awards:
- Australia’s 'Hot 30 under 30'
- NETT magazines 'One's to watch'
- The 'Top 10 Mobile Moguls' in Australia
- A finalist in the Australian iAwards.

Founder of Mobile Monday Melbourne, and previous organizer of Mobile Monday NY.

Specialties:
Mobile Technologies - Product Management - Business Modeling - Marketing and Sales - Content licensing and negotiations - New Market Development

Antony McGregor Dey's Experience

Head of Growth

PageLines

Privately Held; 11-50 employees; Internet industry

August 2014Present (2 months) San Francisco Bay Area

PageLines is beautiful Drag & Drop web development tools, built by designers, for designers.

As Head of Growth I'm responsible for all things growth related, from revenue and marketing, to partnerships, community and UX.

Founder

Link.Me

March 2011Present (3 years 7 months) San Francisco Bay Area

Link.Me's 1-click mobile registration platform enables brands to build direct relationships with retail consumers. Link.me turns a single transaction into a lifetime customer.

- Negotiated with high profile clients including, P&G, Unilever, Kraft, Macmillan and HarperCollins.
- Built product and team from the ground up
- Raised investment capital
- Established presence in the USA
- Expanded market from publishers to CPG manufacturers

Chief Marketing Officer

LiveExercise.com

June 2011July 2014 (3 years 2 months) San Francisco Bay Area

LiveExercise makes living healthy easy with entertaining in-home fitness programs for everyone from Kids to Grandma. There are no unrealistic goals or quick fixes, just real workouts with real trainers, live on your TV or computer anywhere, anytime.

- Managed all online and offline marketing initiatives
- Managed Email & content marketing, social media presence, in-app marketing
- Ran ad campaigns on Ad Roll, Adwords, Facebook, Youtube, Twitter, Re-targeting
- Used marketing data to influence site design and user experience
- Significantly increased conversions, user engagement and reduced churn
- Product managed with all teams from design to engineering
- Launched internet TV Apps
- Planned, launched and managed charitable crowd-funding campaign

Co-Organizer

Mobile Monday New York

August 2010June 2011 (11 months)

Run monthly events, organize topics and help members connect and network

CEO

QMCODES

Privately Held; 1-10 employees; Information Technology and Services industry

February 2007March 2011 (4 years 2 months) Australia

QMCODES was the first company to introduce QR codes and 2D mobile barcode solutions to Australia and is a global pioneer in mobile interactive print solutions combining emerging cell phone technologies to blur the lines between print and digital media.

(In 2011 QMCODES moved to the USA and become Link.Me - See Link.Me for more detail)

Digital Committee member

Publishers Australia

December 2008June 2010 (1 year 7 months)

In charge of establishing the digital charter for Publishers Australia members.

Co-Founder

Mobile Monday Melbourne

March 2008June 2010 (2 years 4 months)

Mobile Mondays is a global movement with a focus on all things mobile. A monthly get together and Australian based news source for like-minded people with a mobile focus, for everyone from start-ups to telcos to share ideas and learn from each other.

Committee member

Mobility Vic

July 2008March 2010 (1 year 9 months)

Mobility Vic is an industry cluster formed to grow the capacity for innovation in the mobile sector.

Victorian Working Committee

M.E.G.A

March 2008June 2009 (1 year 4 months)

Mega is an industry-led, university-accredited, hands-on series of workshops in Sydney, Melbourne & Adelaide working to grow Australia's Mobile Industry. The project takes individuals and groups and, working with Mentors and Industry experts, hones ideas and IP before pitching to a panel of industry leaders and investors.

CTO

Capture-Cam

November 2005March 2008 (2 years 5 months) Melbourne, Australia

Software & hardware design house specializing in mobile security and surveillance solutions.

- Developed solutions focused on IP enabling of analogue CCTV camera networks and live streaming to Cellphones and Web-Browsers.
-Led the R&D into streaming technologies and Product Management of software development from concept to deployment.
- Created strategic alliances with international distributors in the USA, UK and NZ for retail deployment of consumer orientated product line.

Solutions consultant, IT reseller channel manager

3 Mobile (Emcorp Solutions)

November 2004November 2005 (1 year 1 month) Brisbane, Australia

Corporate and enterprise solutions consultant.

- Developed and deployed several custom mobile based workforce solutions.
- Worked with internal and external stake holders on new product development with 3G mobile technologies. Including mobile email, CRM solutions and field sales solutions.
- Established developer evangelist program

General Manager

Serious Business Solutions

March 2002November 2004 (2 years 9 months)

-Own Business-

In-store and events promotional agency with offices in Liverpool, London and Nottingham

Antony McGregor Dey's Projects

  • The Launchpad Project

    • January 2014 to Present

    A charitable body positive movement to empower people struggling with morbid obesity to change their lives permanently.

Antony McGregor Dey's Courses

    • Computer Science

Antony McGregor Dey's Skills & Expertise

  1. CRM
  2. Mobile Devices
  3. Mobile Marketing
  4. Start-ups
  5. Entrepreneurship
  6. Mobile Internet
  7. Mobile Technology
  8. Software Development
  9. Mobile Applications
  10. Web Project Management
  11. E-commerce
  12. Strategic Partnerships
  13. Market Development
  14. Group Presentations
  15. Entrepreneur
  16. Online Marketing
  17. Marketing Strategy
  18. Product Development
  19. Digital Marketing
  20. Strategy
  21. Digital Media
  22. Product Management
  23. Product Marketing
  24. User Experience

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