
Director of Community at Radian6
Greater Chicago Area

Director of Community at Radian6
Greater Chicago Area
Brands are built and developed by communities. Customers want to have conversations with companies in ways they never have before. Social media can and should be a common-sense, integrated part of a clear communication strategy to build your brand, both online and off.
As Director of Community for Radian6, I work with marketing, communications and customer support professionals to monitor social media and engage their customers online. We help companies steward their brands across the social web, and have developed the definitive platform to help seamlessly integrate that process into their daily work.
I also blog at http://www.altitudebranding.com, helping businesses understand the social media landscape in clear and jargon-free terms. I discuss best practices in branding and social media in real world terms, not just theory. You'll also find me speaking at industry and corporate events throughout the year on these topics.
I'm a co-founder of Social Media Club Chicago and active in several online communities and networks related to marketing and social media.