Creative Director
Greater New York City Area
- Past
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- Creative Director at Cheil Worldwide
- VP, Associate Creative Director at MRM Partners/Zentropy Partners
- Associate Creative Director at Grey Direct eMarketing
1 more...
- Education
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- School of Visual Arts
- Recommended
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9 people have recommended Ann Marie - Connections
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334
connections
- Industry
- Marketing and Advertising
- Websites
Ann Marie Mathis’s Summary
Doing great work starts way before the actual creative process begins. What used to be strategy and media, in fact, have taken on more of a creative role than ever. We're all thinkers. A great creative solution needs to be based on sound target insights, and executed against a whole new set of rules given the changes in today's web 2.0 landscape.
Everyone's buzzing about brands having 'conversations' with their consumers. There's a lot of truth to this in respect to consumers not wanting to be talked at by brands. But setting up a Facebook page isn't always going to help. Unless your brand has already earned 'cult' status, like apple, don't expect your friends list to get very long.
How do we, as marketers, respond to the growing numb-ness to display media and engage the consumer in a deeper more meaningful way? Not just finding ways of infiltrating their daily lives in authentic ways, but providing something that adds to it. Agencies need to deviate from the boiler-plate deliverables list. Strategy, media and creative need to be woven together to create experiences worth having. THEN maybe you'll make the friends list.
Ann Marie Mathis’s Specialties:
Creative Director specializing in New and Emerging Media, Interactive Marketing and Integrated Marketing Solutions (with a few skeletons in my closet commonly referred to as "print" and "direct marketing"). Brand experience focus on consumer goods, technology and electronics. Always looking for the next neat thing. Hope to someday come up with it myself.
Additional Information
Ann Marie Mathis’s Websites:
Ann Marie Mathis’s Interests:
serial tweeter, blogger, new media enthusiast, advertising, second life, web design, BIG ideas
Ann Marie Mathis’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- reference requests
- getting back in touch
