Marketing Manager at ShangBy
Austin, Texas Area
Marketing Manager at ShangBy
Austin, Texas Area
Marketing Manager with over 12 years of marketing experience. Strong in technology/internet marketing, with experience also in community (political, music, entertainment, non-profit) marketing.
Strong eMarketing focus, with Certification from the eMarketing Association of America. Strong in strategy, metrics and budgeting. Strong leadership and team building skills, with experience in team management. Strong campaign skills.
Direct experience in all aspects of Marketing Communications, including, but not limited to:
• demand and lead generation
• lead qualification and sales follow-up campaigns
• database segmenting, targeting, marketing
• campaign planning, execution and measurement
• short and long term strategy
• search engine marketing and optimization
• brand awareness and identity development
• integrated marketing mix
• collateral creation and demo production
Marketing Programs; eMarketing; B2B Marketing; Integrated Marketing; Direct Marketing; Marketing Planning and Strategy; Marketing Consulting
eMarketing Association,
Austin Women in Technology,
American Marketing Association
Texas State University Alumni Association