SEO Audits & Keyword Research / WordPress Site & Blog Developer / Writer / Blogger / Portrait & Commercial Photographer
Jacksonville, Florida Area
- Current
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- Sole-proprietor at SEOAly
- SEO / Web Developer / Partner at Welcome Home Pet Sitting
- Past
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- SEO Specialist at Web.com
- Modification Specialist at Web.com
- Customer Retention Specialist at Web.com
- Customer Retention Manager at ServiceMaster
- Sales Representative / Customer Service Representative at ServiceMaster
- Studio Manager / Senior Portrait Photographer at Lifetouch
- Education
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- Ball State University
- Recommended
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7 people have recommended Alysson - Connections
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80
connections
- Industry
- Internet
- Websites
Alysson Fergison’s Summary
My professional experience varies widely. My career began in 1995 as a Senior Portrait Photographer with Lifetouch Prestige Portraits. I was promoted to Studio Manager within a year. In addition to performing all in-studio portraiture, I was solely responsible for the day-to-day operations of the retail studio.
While still with Prestige in 2001, I accepted a temporary sales position with TruGreen ChemLawn. That quickly evolved into a permanent position as the Customer Retention Manager for a $6 million branch in Fishers, Indiana. In late 2005, I transferred from the Fishers branch to fill the same position at TruGreen's Jacksonville, Florida facility.
I took a brief hiatus from corporate life in mid-2006 to focus on a web development and search marketing project for Welcome Home Pet Sitting. My primary responsibilities with Welcome Home include web development, SEO, graphic design, and online reputation management.
Upon my completion of that project, I accepted a position as a Customer Retention Specialist with a small business website design and marketing company in Jacksonville in October of 2006. I remained with Web.com until November of 2008 when I accepted an in-house SEO position with a small software company in Jacksonville.
I have worked for the largest companies in their respective industries. Doing so has provided me with invaluable knowledge and experience that I could never have gained otherwise and I'm thankful for the advancement opportunities that have been presented throughout my career.
My aspirations do not include becoming a corporate magnate or finding contentment in corporate politics. I would prefer to be a part of a smaller operation - one that understands that a commitment to the work and the client takes precedence over shareholder demands, budget forecasts and bottom-line revenue goals. Doing what's right above all else means that everything will naturally fall into place and success is bound to follow.
Alysson Fergison’s Specialties:
High standards, attention to detail, being proactive, professionalism, analytical skills, problem solving ability and initiative are major contributing factors to my having been labeled a "natural leader" throughout my career.
My specific areas of expertise include:
On-site SEO Audit & Problem Resolution
WordPress Website / Blog Development
Social Networking / Online Reputation Management
Small Business Consulting
Portrait & Commercial Photography
Graphic Design
Alysson Fergison’s Experience
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Sole-proprietor
SEOAly
(Internet industry)
November 2008 — Present (9 months)
The primary function of SEOAly is to provide small business owners with useful & accurate SEO information, SEO reviews and suggested courses of action for the improvement of existing websites.
On-site SEO Audits - including, but not limited to:
• META Tag Usage
• Content to Code Ratio Analysis
• Heading Tag Usage
• Internal Link/Text Navigation Structure
• Website Text Content Review
SEO services - including, but not limited to:
• Keyword Research Services
• Social Networking Strategy Consultation
• Online Reputation Management Consultation
I also provide WordPress Website/Blog Development services on a limited basis as my schedule permits. -
SEO / Web Developer / Partner
Welcome Home Pet Sitting
(Individual & Family Services industry)
December 2005 — Present (3 years 8 months)
• Collect and analyze data based on a Six Sigma approach
• Identify and cater to a target demographic
• Develop successful marketing strategies
• Network with local businesses and community members
• Perform various design and digital brand development services, including but not limited to:
- Logo concept and design
- Marketing material concept, design and printing
- Digital advertising concept, design and publishing
- Website concept, design, ongoing development and SEO
• Provide services directly related to in-home pet care as client volume warrants -
SEO Specialist
Web.com
(Public Company; 501-1000 employees; WSPI; Internet industry)
January 2008 — October 2008 (10 months)
• Perform SEO consultation on a variety of topics, including but not limited to:
- Target Term Research
- META Tag Improvement
- Internal Link Structure
- External Link Building
- Social Networking / Social Bookmarking
- Online Reputation Management
- Blogging
- Website/Marketing Copy
- Content Optimization
• Analyze Web 2.0 Trends, including but not limited to:
- Identifying popular and emerging Social Media sources
- Using Social Networking/Social Media to establish industry expertise
- Assessing the potential impact of Social Bookmarking on site rankings
- Online Reputation Management strategies
- Research involvement in online communities of target markets through blogs, forums and existing discussions
• Provide SEO training to customer-facing departments
• Assess current company-wide SEO strategies and procedures
• Recommend changes to company-wide SOP relating to SEO
• Work independently with little or no supervision -
Modification Specialist
Web.com
(Public Company; 201-500 employees; WSPI; Internet industry)
August 2007 — January 2008 (6 months)
• Performed various graphic design services, including but not limited to:
- Adjusted individual design elements (font, color, layout, etc.)
- Updated overall design style/theme
- Incorporated customer-provided text content
- Designed banner advertising
- Manipulated and optimized images
• Provided detailed instruction for using design tools
• Continued support for SEO-related changes (META tags, text content, etc.) -
Customer Retention Specialist
Web.com
(Public Company; 201-500 employees; WSPI; Internet industry)
October 2006 — August 2007 (11 months)
• Maintained well above average retention rates
• Handled general customer support inquiries, including but not limited to:
- Internet Marketing for Small & Medium Sized Businesses
- Basic SEO Consultation
- Brand Development
- Website Design/Conversion
- E-commerce
- Billing
- Entry-Level Technical Support
- Cost/Benefit Analysis
- Use of Design/Marketing Tools
- Link Popularity
- Social Networking
• Trained agents in two departments -
Customer Retention Manager
ServiceMaster
(Privately Held; 10,001 or more employees; Consumer Services industry)
March 2002 — July 2006 (4 years 5 months)
• Trained and supervised 50-100 employees in every aspect of Customer Service
• Tracked and attempted to predict trends in Customer Retention
• Created strategies in each of three departments to improve Customer Retention
• Served as a liaison between three departments with very diverse responsibilities
• Developed realistic methods of gaining feedback from up to 20,000 customers
• Provided in-branch HR support (included processing of all new hires, required paperwork and pre-employment testing documentation)
• Ensured compliance with EOE/AA legislation through proper tracking and processing of all applicants
• Implemented recruiting strategies using varied media including print and Internet
• Conducted pre-employment interviews and testing -
Sales Representative / Customer Service Representative
ServiceMaster
(Privately Held; 10,001 or more employees; Consumer Services industry)
March 2001 — March 2002 (1 year 1 month)
• Sold various products and home services related primarily to lawn care
• Assessed property conditions, potential for improvement and advised treatment programs accordingly
• Solicited new business and contacted potential customers in person and over the telephone
• Addressed the questions and concerns of current customers -
Studio Manager / Senior Portrait Photographer
Lifetouch
(Privately Held; 10,001 or more employees; Photography industry)
March 1997 — May 2001 (4 years 3 months)
• Performed various photographic services inside and outside the studio environment
• Repaired and maintained a wide variety of photographic equipment
• Trained and supervised several high school students in the daily operation of a retail portrait studio
• Performed daily cash reconciliation, created weekly work schedules and oversaw daily operations
Additional Information
Alysson Fergison’s Websites:
Alysson Fergison’s Groups:
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LinkedSEO -
Inbound Marketers - For Marketing Professionals -
Facebook.com -
SMX - Search Marketing Expo -
Digg -
StumbleUpon -
Search Engine Land -
SearchEngineWatch.com Forums -
Tweeple -
Search Engine Roundtable -
The Jacksonville SEO Meetup -
Cre8asiteforums -
PearlyWrites, LLC
Alysson Fergison’s Honors:
Web.com (formerly Website Pros, Inc.)
• High Retention Rate (Top 10% of all agents) - October 2006 through August 2007
• Offered Departmental Supervisor Positions (Customer Care - March 2007, July 2007 and Modifications - December 2007)
TruGreen ChemLawn
• Highest Retention Rate - Central Region (2001, 2002, 2003, 2004, 2005)
• Highest New Sale Retention Rate - Central Region (2001, 2002, 2003, 2005)
• Highest Base Customer Retention Rate - Central Region (2002, 2003, 2004, 2005)
• Ranked in top 10% of all branches Nationwide (2003, 2004, 2005)
• Fastest Contact Management Completion Time (2002, 2003, 2004, 2005)
Lifetouch Prestige Portraits
• Photographer of the Year (1999)
• National Senior Portrait Competition First Runner-up (1999, 2000)
• Top Five in sittings, order participation, order average, shot average and total dollars sold (1998, 1999, 2000)
Alysson Fergison’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
