Alycia de Mesa

Recommended

6 people have recommended Alycia

Connections

212 connections

Industry

Marketing and Advertising

Websites

• My Website
• Facebook Profile
• My Blog

Alycia de Mesa’s Summary

Alycia de Mesa is a brand consultant, author, writer and speaker. Alycia’s client list includes McDonald’s, Frito-Lay, Procter & Gamble, Xerox, HP, Phoenix Coyotes NHL team, WVU and many, many others from start-ups to Fortune 100 across industries from food to sports and entertainment. Over the last two years, she has been a guest speaker at Stanford University’s Graduate School of Business “Future of Entertainment” conference and Luxe’s Luxury Branding on the Internet conference in Paris, France and GlobalShop sponsored by Nielsen Business Media.

Her published works on branding news, trends, analysis and commentary have appeared around the world most notably for Brandchannel.com and Businessweek.com’s Design and Innovation sections. Her book Before The Brand was published by McGraw-Hill in 2002 for business audiences and her new book Brand Avatar, Translating Virtual World Branding into Real World Success, published by Palgrave-Macmillan, was released in Spring 2009 in the UK and North America.

Alycia was graduated from Arizona State University in 1992 with a Bachelor of Arts degree in political science and minor in French language and literature. In addition to consulting and writing, Alycia is a concert grand harpist and composer who gets her kicks bending genres and playing with symphonies to rock bands. In addition, she served as Interim Executive Director for her local community symphony. She is mom to 10-year old Kian and toddler Kai.

Alycia de Mesa’s Specialties:

Expert Brand Advice...

Expert in creating new and refreshing tired corporate, product and service brands for domestic and global companies. Specialist in positioning strategy, naming, nomenclature and verbal identity, workshop facilitation, messaging, brand extensions, Web 2.0, ghostwriting and extraordinary music.

Additional Information

Alycia de Mesa’s Websites:

• My Website
• Facebook Profile
• My Blog

Alycia de Mesa’s Interests:

technology, Web 2.0, revolutionary products, global strategies, great design, culture, spirituality and religion, music, harp, karate, swimming, yoga, kids, parenting, a good laugh, knowledge expansion, smart & interesting people

Alycia de Mesa’s Groups:

Good Earth Montessori
ASCAP, Friends, "The Most Powerful Women In Publishing"

•    eOffice
•    Women 2.0
•    Business Intelligence
•    eMarketing Association Network
•    Virtual Worlds Professional
•    Technology Marketing Community
•    WPP Alumni
•    Sports Marketing 2.0
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    BD Networking
•    Social Media Marketing Group
•    ROI of Social Media

Alycia de Mesa’s Honors:

Panel Speaker - eLuxury Branding Conference, Paris, France, 2007
Guest Speaker - Stanford Graduate School of Business, "Future of Entertainment" conference, 2005
Who's Who of International Business Women, 1998

Alycia de Mesa’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch