Alex Ivanov

Alex Ivanov

Online Communities & Group Experience Design / Consulting

Vancouver, Canada Area

Current
  • PhD Candidate at Simon Fraser University
Past
  • Associate Creative Director at Leo Burnett
  • Consultant at Mindset Creative Planning
  • User Experience Designer at SysMaster Corporation
  • Intern at EQ Group
Education
  • Simon Fraser University
  • The University of Texas at Austin
  • Amerikanski universitet v Bulgaria
Connections
13 connections
Industry
Information Technology and Services
Websites

Alex Ivanov’s Summary

I'm wrapping up my doctoral study and a design instructor position at SFU's School of Interactive Arts & Technology.

My dissertation is about the application of information visualization in Group Support Systems. Related to this, I've developed a couple of online communities that make use of advanced information design.

In the days or Web 1.0, I was a user experience designer at a successful Silicon Valley dotcom, and associate creative director at a multinational ad agency.

I have an MA in Advertising from the University of Texas at Austin, and a BA in Journalism.

Alex Ivanov’s Specialties:

Distilling consumer insights for business planning and marketing (qualitative and quantitative research)

Web strategy and concept design

Pretty much the whole gamut of Adobe apps.


Alex Ivanov’s Experience

  • PhD Candidate

    Simon Fraser University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    September 2004Present (4 years 1 month)

    Dissertation at School of Interactive Arts and Technology on Information Visualization in Group Support Systems.

    Program completed; defense expected late 2008. See publications below.

    Sessional Instructor Intro to Design, Fall 07-Spring 08.

    Other contract work includes Nokia smart phone prototyping and
    brand consulting for SFU Business.

  • Associate Creative Director

    Leo Burnett

    (Public Company; 11-50 employees; Marketing and Advertising industry)

    April 2002June 2004 (2 years 3 months)

    Developed TV & print campaigns for beverage brands, web branding for residential property, direct mail for hotel chain, copy for Tide detergent, art direction for roofing isolation, etc. Managed several accounts and served as the agency Account Planner, moderating focus groups and presenting client pitches.

  • Consultant

    Mindset Creative Planning

    (Online Media industry)

    April 2002September 2002 (6 months)

    Analyzed and wrote reports from focus group sessions for clients such as the Toronto Star daily, Clarica insurance, Listerine mouthwash, Equant telecommunications, and a local funeral home.

  • User Experience Designer

    SysMaster Corporation

    (Privately Held; 51-200 employees; Telecommunications industry)

    January 2000December 2001 (2 years)

    (Six months before dotcom slump, Spedia was the world’s most popular “get-paid-to-surf-the-web” online portal. We had 3 million registered members.) My work ranged from creative direction of web content for dozens of affiliates, managing Spedia’s marketing communications, and user experience consulting for all in-house R&D, incl. Spedia’s repositioning into B2B supplier of web traffic management solutions (now Sysmaster.com).

  • Intern

    EQ Group

    (Privately Held; 1-10 employees; Financial Services industry)

    19961996 (less than a year)

    Survey design, deployment, and data analysis for a major US Southwest industrial client.


Alex Ivanov’s Education

  • Simon Fraser University

    PhD, Ineractive Arts & Technology, 20042008

    Selected Publications

    Cyr D, Hassanein K, Head M, and Ivanov A (2007). The Role of Social Presence in Establishing Loyalty in e-Service Environments. Interacting with Computers 19, pp 43–56.

    Cyr D, Head M, and Ivanov A (2006). Design Aesthetics Leading to m-Loyalty in Mobile Commerce. Information & Management 43, pp 950-963.

    Ivanov A and Cyr D (2006). The Concept Plot: A Concept Mapping Visualization Tool for Asynchronous Web-based Brainstorming Sessions. Information Visualization 5(3), pp 185-191.

    Ivanov A, Erickson T, and Cyr D (2006). Plot-polling: Collaborative Knowledge Visualization for Online Discussions. Proceedings of the 10th International Conference on Information Visualization, July 4-7, London, England, IEEE Computer Society Press, pp 205-210.

    Cyr D, Head M, and Ivanov A (2006). Exploring Website Design and Mobility for Culture, Age, and Gender. Proceedings of the European Applied Business Research Conference, Florence, Italy. Best Paper Award.

    Activities and Societies:
    Information Visualization in Group Support Systems. Program completed; defense expected late 2008.

    Sessional Instructor Intro to Design, Fall 07-Spring 08. Teaching assistant for five other courses.

    Other contract work includes Nokia smart phone prototyping and brand consulting for SFU Business.

    Voting Member of the SIAT Faculty Hire Committee for 2006
  • The University of Texas at Austin

    Masters, Advertising, 19981999

  • Amerikanski universitet v Bulgaria

    BA, Mass Communication, 19921996


Additional Information

Alex Ivanov’s Websites:

Alex Ivanov’s Interests:

Online Communities, Information Design, Social Visualization, Group Support Systems


Alex Ivanov’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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