Alwyn Velásquez [LION]

> invites at flexeble@gmail.com

Manager/designer with an excellent track record of exceptional performance as a multi-faceted professional art director, creative manager and designer, information architect, user interface specialist. I am looking for a creative management position with oversight over design, scheduling and budgeting, and influence or oversight of website design (corporate, product, or companion), branding, packaging, collateral, promotion and marketing.

I am fully competent in the following areas and skills:
• Art Direction (supervision of internal and external resources including vendors, partners and freelancers)
• Book Design (Elementary-High School, College, Adult, Professional, Reference and Trade) and print production
• Sales support and presentations
• Client and vendor relationship management
• Client development
• Project management (oversight, budgeting, planning, scheduling and staging)
• Task management
• Department supervision
• Instruction, direction and mentoring
• Presentations and lectures
• Information Architecture
• User Interface (design, definition and specification)
• Web Tools and Standards
• Web application development and prototyping

Alwyn Velásquez [LION]’s Specialties:

• Design, layout, prototyping; production workflows and systems
• Information Architecture, User Interface Design
• Corporate art direction

Alwyn Velásquez [LION]’s Experience

Design Project Manager

Pearson Education

(Public Company; Design industry)

2007 — Present (2 years )
Design Project Manager

Pearson

(Public Company; 10,001 or more employees; Publishing industry)

February 2006 — Present (3 years 11 months)

• Project management oversight and responsibilities
• Managing prototyping and development processes of a 6-book foreign language product
• Responsible for developing protocols and procedural processes for in-house staff and external design vendors
• Acting technology resource and liaison on online product development.
Art Director

Visual Citizen

(Design industry)

2000 — Present (9 years )

Freelance print and website design work for various companies, individuals and organizations.
Instructor

Boston University

(Educational Institution; 5001-10,000 employees; Higher Education industry)

September 2006 — May 2008 (1 year 9 months)

• Instructor, teaching and engaging students interested in migrating to a publishing career. Discuss topics of design, production, typography, copyright, photogarphy and illustration through assignments and projects geared to further knowledge and insight into the designe and production career paths in publishing.
• Adobe InDesign instructor.
Freelance Cover Designer

Reed Elsevier

(Public Company; 10,001 or more employees; Publishing industry)

2005 — 2007 (2 years )

• Designed covers for major technology based products.
Freelance Senior Designer

Aptara (formerly Techbooks/GTS)

(Privately Held; 1001-5000 employees; E-Learning industry)

2006 — 2006 (less than a year)

• Designed features, formats and graphical elements for book projects with responsibility for creating final graphic elements for print production.
Adjunct Instructor

Emerson College

(Educational Institution; 501-1000 employees; Program Development industry)

2005 — 2006 (1 year )

• Taught design and print production topics while assisting students in completing Capstone projects for magazines, books and online publications.
Freelance Senior Designer

Vista Higher Learning

(Privately Held; 51-200 employees; Publishing industry)

2005 — 2005 (less than a year)

• Was designer of features and pages on major Spanish language product; reviewed and validated work performed by outside vendors. Assisted in art and photo research and acted as an art and photo communication resource in translating and communicating with museums, artists, artist reps, galleries, associations and other offshore institutions on image permission concerns.
Production Manager

Baseline Development Group

(Privately Held; 51-200 employees; Publishing industry)

November 2004 — August 2005 (10 months)

• Project management and supervision
• Freelance and resource coordination
• Pre-press oversight
Instructor

Lasell College

(Educational Institution; 501-1000 employees; Program Development industry)

2004 — 2004 (less than a year)

• Taught a in-depth typography course to undergraduate students.
Production Designer

Brown Publishing Network

(Privately Held; 201-500 employees; Publishing industry)

2002 — 2004 (2 years )

• Print design and print production designer. Managed company website redesign and lead intranet development project to streamline document generation, and administrative tasks.
Adjunct Professor

Massachusetts College of Art

(Educational Institution; 1001-5000 employees; Graphic Design industry)

1995 — 2003 (8 years )

Taught courses in graphic, book and website design, print production, HTML, website development, and QuarkXPress.
Senior Designer

Publicom, Inc.

(Privately Held; 501-1000 employees; Publishing industry)

2001 — 2002 (1 year )

• Worked as designer on page views, prototypes and final pages of McDougall Littell’s World Cultures and Geography pupils' edition and accompanying ancillaries.
Corporate Art Director

FlashPoint Technology, Inc

(Privately Held; 5001-10,000 employees; Computer Software industry)

2000 — 2001 (1 year )

• Management and oversight of internal employees and external contractors
• Corporate design director for Boston, Raleigh, San Jose, Tokyo offices
• Co-authored brand positioning statement; oversaw all brand management and brand positioning
• Directed all Marketing Communication initiatives and campaigns including online, print and trade show marketing
• Designed and managed user interface development, information architecture and prototyping process of photo-exchange and photo-sharing component of SprintPCS Vision™—first functional prototypes were delivered for client review within a 14-day timeframe. (Credited with helping to secure a 2 million dollar advance on a 12 million dollar project from Sprint)
• Managed and interfaced with the following list of clients at high corporate levels: AT&T, Nextel, Sprint, Verizon, Kodak (and Ofoto), Nikon, Pentax, Polaroid, Sanyo, Agilent, Hewlett-Packard, Intel, Motorola, Nortel Networks, AOL, Yahoo, Realtor.com, ScanSoft
Principal

ColourMark

(Privately Held; 1-10 employees; Graphic Design industry)

1998 — 2000 (2 years )

• Was lead designer on all print and web projects for this design partnership. Responsible for business development, overall business\/client management, marketing, promotion, and public relations. Managed all internal resources and outside freelancers.
Art Director

Addison Wesley Longman

(Public Company; 5001-10,000 employees; Publishing industry)

1997 — 1998 (1 year )

• Liaison to Marketing, Production, and Manufacturing
• Designer of books, ancillaries, marketing campaigns, and promotional materials; website project manager / designer on book product companion websites
• In-house consultant to in-house editorial and production departments on all design and production issues
• Managed all freelancers on all web and print projects and interfaced with authors and author contacts at will.
Principal / Designer

Lapis Design

(Privately Held; 1-10 employees; Graphic Design industry)

1990 — 1998 (8 years )

• Managed and built up this general design freelance business
• Designer on all projects
• Responsible for work solicitation and all business contacts.
Senior Designer

Silver Burdett Ginn (Simon and Schuster)

(Public Company; 1001-5000 employees; Publishing industry)

1996 — 1997 (1 year )

• One of two designers on Literatura Abremundos reading program
• Acted as liaison with foreign artists and artist reps
• Acted as in-house translator in brainstorming sessions and all correspondence
• Helped in salvaging higher-level Literatura Abremundos pupil edition by executing interior designs and final pages within a month-and-a-half of printing press deadline.
Senior Designer

D. C. Heath and Company

(Public Company; 5001-10,000 employees; Publishing industry)

1989 — 1995 (6 years )

• Worked on and directed the design and production of interiors and covers of multi-disciplinary college textbooks in Chemistry, Biology, General Science, English, Prose and Composition, History, Mathematics, Economics, College Preparatory, Literature, and Foreign Languages (French, Italian, German, and Spanish)
• Was designated as design manager candidate to replace acting college design manager upon his retirement; employer paid for my MBA.
Senior Designer

DC Heath and Company

(Design industry)

1989 — 1995 (6 years )
Designer

Houghton Mifflin Company

(Public Company; 5001-10,000 employees; Publishing industry)

1987 — 1989 (2 years )

• College level book designer on major titles in Mathematics, Science, Literature, History, Reading and foreign-languages (Spanish, Italian, French and German)
• Prototyped some of the most well-known covers and interior designs for books still produced by this company.