Founder & Online Marketing Strategist & Consultant
Cape Town Area, South Africa
Founder & Online Marketing Strategist & Consultant
Cape Town Area, South Africa
I am a vastly experienced and fully qualified Online Marketing Strategist - specializing in Search Engine Marketing (SEO & PPC), Usability and Conversion Analytics. Passionate about Search Engine Optimisation specifically and actively doing so for the last eight or so years.
I have been at the head of SEO divisions of three well renowned Search Marketing companies in my career. Two South African, and one UK, and am well experienced in the following markets: USA, UK & Europe and SA for a very wide range of industries.
Other skill sets and in-depth experience acquired over the years are: Business, project and account management; all facets of online and even offline marketing, graphic design, web design, web development and of course web copy writing. Web analytics, usability, conversion analytics and online behavioural trend consulting go hand in hand with my SEO style. Affiliate Marketing, eNewsletters and Viral Marketing. Social Media: from Application strategy consulting to Consumer Generated Media such as Blog strategies and Social network building and advertising.
Search Engine Optimization(SEO), PPC (Pay per Click), Brand, Online Marketing, Email Marketing, Viral Marketing, User behaviour & Conversion analytics, Web trends, Persuasive Copywriting, Design, Development, Project Management, Social Media, Social Network Applications, Blogging, Affiliate Marketing, Online Reputation Management, Online PR, Usability
(Online Media industry)
October 2006 — Present (2 years 10 months)
Consulting to various companies / industries ranging from SMB to Corporate as well as Digital Agencies on all facets of online marketing with the key focus on Search Engine Marketing (SEO & PPC), Web Analytics, User Behavioural Trends and Social Media Marketing.
Our aim is to develop comprehensive yet targeted marketing strategies and campaigns for websites to enable them to achieve not only optimum traffic levels but maximum conversions (leads/ sales) leading to increased Return on Investment.