
International Freelance Design Director / Partner and speaker at LeadbyExample.nl workshops / Teacher at Design Schools
Amsterdam Area, Netherlands

International Freelance Design Director / Partner and speaker at LeadbyExample.nl workshops / Teacher at Design Schools
Amsterdam Area, Netherlands
Alrik Koudenburg (1976) is a curious, analytical, resourceful freelance design director based in Amsterdam. Working for both clients directly and design agencies around the globe, he is responsible for concept and strategy. He enjoys creating first drafts and launching ideas to develop an initiative and works across the many different disciplines of design [interior + retail / events + experiences / product design / interactive media / graphic design + corporate communication / photography / freework]. Once the concepts are approved, he often directs a team of creatives to execute it.
Alrik is committed to creating exciting and refreshing brand experiences that go beyond what clients request, and deliver what they really need. Alrik’s strongest traits are his passion, his critical eye and his ability to key into opportunities for client’s products and services, based on his broad knowledge of trends, fashions and how they fit with consumers and clients. Diversity and exciting, new challenges are what drives him, whether it’s creating his own tree-tent, unique (retail) objects, a fashion show for Nike, a lobby bar for Heineken International, teaching or contributing in brainstorming sessions. It makes his work feel like play.
Alrik studied Graphic Design in Rotterdam, Fine-art in Sweden and Industrial Design at the Design Academy in Eindhoven. He has traveled extensively and lived and worked abroad in cities like London / New York / Buenos Aires and Sydney. This has broadened his life experience and enhanced his ability to approach tasks in different ways.
Multi-disciplinairy design work, ranching from: interior design, retail objects / windows / stores, product design, event /experiences, photography, graphic design, corporate communication + strategy, guerilla marketing, interactive media, books + magazines...and teaching / attending brainstorms. Furthermore Alrik is a speaker at YourFullCircle, giving a series of workshops about future creation, living the life one loves.
(Design industry)
September 2000 — Present (8 years 11 months)
Working closely (on location) with international clients / design agencies to create exciting and refreshing (brand) experiences within different disciplines of design, across all kind of media.
(Professional Training & Coaching industry)
January 2007 — 2009 (2 years)
A fun 2 day workshop where you get to create a future you love and get the tools to make it happen. “We want people to win, creating a life they love”
(Public Company; NKE; Sporting Goods industry)
2000 — 2008 (8 years)
(Privately Held; 11-50 employees; Design industry)
January 2004 — July 2007 (3 years 7 months)
Concept + strategy, 2D / 3D / 4D design + sparringpartner of owners to lead business to the next level
(Privately Held; 11-50 employees; Design industry)
2005 — 2006 (1 year)
Interior Design + attending brainstorms, explaining presentation techniques / brand development /communication flows
(Public Company; 5001-10,000 employees; Sporting Goods industry)
March 2000 — January 2004 (3 years 11 months)
Working very frequently for long periods on a freelance basis at the Nike Europe Image Design department. Projects ranged from shop/window design, graphics, styleguides, photography concepts / art-direction, XL salesmeeting events, the roll-out of the European Nike Stores, Nike Park...etcetera.
(Public Company; 51-200 employees; Marketing and Advertising industry)
August 2003 — December 2003 (5 months)
Freelance Design director - working as conceptual designer (developing new businesses / services), Product Development / designer, Graphic Designer.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2001 — September 2002 (1 year 9 months)
Graphic design, brand development, web design, assisting photoshoot / TV commercial shoots, TV + film graphics - help setup a European brandoffice in Amsterdam for this Portland based agency. Clientlist: Mexx, XX by Mexx, Sundance Channel Sundance Documentary Channel, BBC America, AMC Channel, TNN, Nike, Foot Locker.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1999 — January 2000 (6 months)
Graphic Design (communication, logo / stationaries) / 3D logo development / Brand development for this NYC based Brand Firm.
HBO - bachalor of Design , (industrial) Design , 1996 — 2000
See: http://www.designacademy.nl or visit the Design Academy graduation shows in October
MBO , Graphic Design , 1992 — 1996
bachelor , Fine Art , 1994 — 1995
Challenge = growth, travel, living+working abroad, multi-disciplinairy design projects, photography, reading, snowboarding, outdoor climbing, nature, performing at ones best, integrity, hungry for inspiration, with a desire to make beautiful things.
BNO (Dutch Design) + Alumni (Design Academy Graduates)
Red-Dot Award: Multimedia 2002/03