
Senior Vice President and General Manager
Miami/Fort Lauderdale Area

Senior Vice President and General Manager
Miami/Fort Lauderdale Area
Have specialized in integrated marketing and marketing communications consulting to private and publicly-held enterprises and professional and non-profit organizations throughout the United States, Latin America and the Caribbean for 25 years. Illustrious career built on combination of strong in-house corporate communications, investor relations and senior agency management experiences.
With an MBA and a successful track record of enhancing communications efforts for businesses of all sizes, along with significantly growing agency businesses, am interested in continued career growth at the senior executive level.
Marketing Management
Consumer Branding
Corporate Communications
Media and Crisis Communications
Business Management
New Business Development
(Public Company; WPPGY; Public Relations and Communications industry)
May 2005 — July 2006 (1 year 3 months)
Managed and grew US Hispanic Practice by more than 110 percent, establishing rich organic and external growth opportunities. Led Practice's first $100k plus monthly revenue billings since inception. Managed and coached two "Rising Star" award recipients.
(Privately Held; TEF; Telecommunications industry)
May 2004 — May 2005 (1 year 1 month)
Provided strategic marketing communications counsel to the CEO in support of firm's Global Accounts, Puerto Rico consumer and overall corporate brand positioning in South Florida. Instituted several internal communications vehicles for CEO and established processes for more efficient external media relations program.
(Public Company; AIRN; Telecommunications industry)
January 2001 — February 2004 (3 years 2 months)
Established investor relations and shareholder communications program for Nasdaq tech firm and managed executive quarterly conference calls with analysts and investors. In addition, created the firm's first proactive media outreach branding campaigns.
(Public Relations and Communications industry)
December 1996 — January 2001 (4 years 2 months)
Independent consultant with broad corporate business experience in marketing communications. Counseled Fortune 500 firms as well as small and mid-cap companies on product, corporate reputation, crisis management, investor communications and general media relations.
(Public Company; T; Telecommunications industry)
April 1992 — December 1996 (4 years 9 months)
Led AT&T's international corporate, consumer and Network Systems public relations activities in Latin America. Promoted to headquarters in New Jersey, where managed national US Hispanic public relations activities in support of consumer and business communications products groups. Represented AT&T at all major national Hispanic conferences and events.
MBA , Marketing , 2004 — 2006
Master of Science , Sports Management , 1984 — 1986
Bachelor of Science , Journalism , 1979 — 1983
MBA Graduate with High Honors
AT&T Pro Award (4 times) for Excellence in Public Relations
Hispanic Corporate Executive Achiever
Telly Award (South Florida Ford Dealers Campaign)
Miami Herald Silver Knight Award in Journalism