Web & Content Strategist & Entrepreneur
Austin, Texas Area
Web & Content Strategist & Entrepreneur
Austin, Texas Area
1 more...
Highly experienced web professional with a decade of experience driving the implementation of high-profile ecommerce and custom developed web-based solutions for rapidly growing organizations. A track record of success in managing multiple projects, while translating requirements and developing solutions for businesses across multiple industries in both B2B and B2C web space. A decade of experience in high-growth environments, supporting large-scale initiatives for both IT/technology and marketing organizations.
Content Strategy, Ecommerce & Custom Web Implementation/Management, Tech Startup Development, Program Management, Portfolio Management, Business Process Improvement, Change Management, Web and Enterprise 2.0
(Management Consulting industry)
January 2009 — Present (1 year )
Boutique consulting firm specializing in content management strategy, training and implementation project management. Taking a 360 view of content, we work with our clients to understand their customer, their conversion process and their core business objectives in order to develop an actionable, measurable plan for success. Plan development, training and implementation support services, as well as copy writing and editing, staffing and web redesign management.
(Public Company; Broadcast Media industry)
June 2009 — August 2009 (3 months)
Leading internet team at an Austin-based television news station. Short-term project focused on: new product development, staff management planning, demand management, interdepartmental collaboration and partner/vendor identification and negotiation.
(Internet industry)
January 2009 — May 2009 (5 months)
Daily management of content, advertising and promotions of one of the premiere Web 2.0 and Enterprise 2.0 web properties. Responsible for editorial tone, content management strategy, vendor/partnership development, publicity, social media strategy, staff management and event coverage.
(Public Company; 10,001 or more employees; JBLU; Airlines/Aviation industry)
November 2007 — October 2008 (1 year )
Founding member of the PMO, responsible for defining project management processes & standards, establishing auditing & reporting metrics, driving the definition & establishment of an enterprise-wide portfolio management process, & implementing a formal Strategic Communications office to manage change initiatives & employee engagement. Provided training & mentoring to new project managers.
Achievements:
-- Built & managed a cross-functional team to identify & develop a demand management plan for allocation of IT resources in order to maximize business value.
-- Served as IT Manager for process development & deployment of technology services. Collaborated with business leaders to communicate business needs & strategies.
-- Analyzed organizational needs, implemented communications programs, & developed employee engagement initiatives.
-- Established the IT Strategic Communications office, providing a focus on staff leadership & change management.
(Public Company; JBLU; Airlines/Aviation industry)
January 2006 — December 2007 (2 years )
Provided direction and management to a team of cross-functional global Project Managers, charged with implementing business initiatives for Sales, Marketing, Revenue Management, Reservations, and Office of the CEO. Provided training and mentoring to new project managers. Revamped project delivery process for the IT department. Key member of team that created Project Portfolio Management and oversaw Project Management in the implementation of technology initiatives.
Achievements:
-- Spearheaded the migration and implementation of new reservation systems and company website, providing support for over $10M in daily revenue.
-- Led a code share partnership for both regional and international air carriers, providing the ability to seamlessly purchase flights online across multiple carriers.
(Privately Held; 201-500 employees; Security and Investigations industry)
September 2005 — January 2006 (5 months)
Reporting to the Director, Project Management Office. Manage internal business and IT infrastructure projects in the support of a rapidly growing business. Assist in the establishment of a newly formed PMO, and the organization-wide training and education converting the organizational culture to a project-centric business model.
(Information Technology and Services industry)
March 2005 — September 2005 (7 months)
Performed market research to drive product development priorities and achieve market growth. Handled product road mapping throughout the development cycle, ensuring feature sets met customer, technical, and business requirements.
Achievements:
-- Served as Product Manager for venture-backed innovative in-game video game industry start-up. Project included market research, interviewing key groups, and ensuring product road map met strategic objectives.
-- Led multiple development teams throughout an aggressive product delivery lifecycle, which resulted in securing market position and the purchase by Microsoft for $300M.
(Privately Held; 51-200 employees; Computer Software industry)
April 2004 — March 2005 (1 year )
Designed and implemented cross-departmental process design, re-engineering, and comprehensive documentation solution. Handled all data modeling for system storage of information for asset management, desktop support, hosting, managed services, IP address management, IT change management, and NOC ticketing system. Served as a subject matter expert in CRM application and data modeling for hosting and managed services for the Professional Services division.
Achievements:
-- Key member of team that created a new employee on-boarding training program.
-- Spearheaded the implementation of Customer Relationship Management software that spanned across multiple infrastructures.
-- Successfully implemented a system-sustained process flow for escalation and remediation for various departments, including Engineering & Professional Services.
(Privately Held; 51-200 employees; Computer Software industry)
February 2002 — April 2004 (2 years 3 months)
Managed various departments during the absence of the IT Director, providing 24/7 support of network operations, sales support, training, & client management. Managed 11 technical staff members, providing support for $20M in new sales. Handled the planning & support of more than 200 ecommerce sites with over $1B in annual revenue. Performed budgeting, staffing, production schedules, work allocation, hardware, architecture design, & reporting. Provided training & leadership to non-technical employees & clients on hosted architecture & managed services. Clients included: Urban Outfitters, Anthropologie, The Swiss Colony, Sundance Catalog, ArmaniExcahange, Norm Thompson Outfitters, Fossil & Playboy.
Achievements:
-- Improved department turnaround time 300% within two months & growth 600% over two years by implementing departmental standards & procedures.
-- Engineered a 24/7 support response model & drove the implementation of new hosting architecture solutions.
(Privately Held; 51-200 employees; Computer Software industry)
February 2000 — December 2002 (2 years 11 months)
Charged with daily maintenance and project implementation of established high-volume ecommerce sites for national cataloging brands within a professional services consulting environment. Met the technical needs of a high growth organization with an increase of annual online sales from $10M to $75M within four years. Collaborated with clients to develop business processes that met customer needs and implement supporting technical solutions. Clients included, but were not limited to: Norm Thompson Outfitters, Solutions, Big Dogs Sportswear, ArmaniExchange and redEnvelope.
Achievements:
-- Managed large-scale effort to implement new consolidated technology capabilities to support a $95 million/year ecommerce business.
-- Successfully implemented a three-site (concurrent) platform conversion from ASP to Java, including hardware upgrades, website redesign, and development of a new integration solution.
(Privately Held; 51-200 employees; Publishing industry)
November 1999 — February 2000 (4 months)
Internal call center support for book sales of O'Reilly Technical and Travel materials.
(Public Company; 10,001 or more employees; Hospitality industry)
May 1998 — December 1998 (8 months)
Assistant to the Sales Department and the Director of Sales and Marketing within a medium sized chalet-style resort property in the Northern California Wine Country.
(Privately Held; 11-50 employees; Information Technology and Services industry)
September 1996 — May 1998 (1 year 9 months)
Receptionist and administrative support for an office of network engineering consultants.
Women in Technology International, Project Management Institute, The Women's Network for a Sustainable Future, Women on the Fast Track, International Association of Business Communicators