Aspiring CMO. Content Strategist. Solving the Product Marketing & Marketing Communications Gap
- San Francisco Bay Area
- Marketing and Advertising
Alok Vasudeva's Overview
- Principal at The Marketer's Continuum (Sole Proprietorship)
- University of California, Davis
9 people have recommended Alok
Alok Vasudeva's Summary
Marketing professional with 10+ years focused on B2B technologies. Career has encompassed product marketing and marketing communications targeting both SMB and large enterprises.
► Emulex • Hitachi Data Systems • IMEX Research • Marconi • Siemens Communications • Varian
► Contributing author, The Big Book of Content Marketing [May, 2013] ISBN 978-0-9893600-0-5
► Certified Toastmaster. Speaker on “SIP’s Changing Role in Enterprise Communications” panel, VoiceCon Tour, Siemens' JUST-US annual conference, and Marconi company video.
► "Hats Off" award for creating Hitachi Data Systems first storage playbook. Promotional efforts led to attaining HP “Best-in-Class, Master Level Reseller” status. HP's largest reseller with $100M in sales and 24% of all HP high-end storage sales.
► Creation of a reviewer's guide led to a Siemens Communications v1.0 product receiving “Technology of the Year ‘Best IP-PBX’" and first place in InfoWorld’s “SIP IP-PBX” editorial review.
► SharePoint • MailChimp • Marketo • SFDC
DOMAIN TECHNOLOGY EXPERTISE
► Servers • Storage • Networking • IP Telephony
► Marketing strategy, product launch, marketing communications, market research, and AR/PR
Alok Vasudeva's Experience
The Marketer's Continuum (Sole Proprietorship)
Sole Proprietorship; Myself Only; Management Consulting industry
2009 – Present (4 years)
Participated in the marketing activities for the launch of a medical cloud, hosted at the eighth largest data center in the world.
Co‐created "Solid State Storage: Key to Efficient Tiered Storage Infrastructures" presentation delivered at SNW Fall 2011.
Developed a PR template allowing clients to create their own in‐house customer reference program.
Created "Best Practices in Product Management" training tutorial for a private equity firm's portfolio of software vendors.
Conducted competitive analysis where research included a sales one-pager, SWOT analysis, and buyer personas.
Designed courseware and curriculum for the Search Engine Marketing Professional Certification.
Director, Alliance and Channel Marketing
Privately Held; 51-200 employees; Computer Hardware industry
2008 – 2008 (less than a year)
Managed company’s presence at VMworld 2008 including show plan, booth property selection, setup and teardown, signage, and staffing.
Created a corporate branding guide, which included a boilerplate, product descriptions, meta keyword tags, web page titles, registered trademarks, and logo usage to simplify company’s external messaging.
Designed a channel marketing plan that enabled a three-tier ecosystem of partners: Strategic, Technology, and Reseller.
Identified a funnel of 500+ resellers and created the required channel-ready documentation including a reseller application, evaluation agreement, warranty, end-user license agreement, and return material authorization form.
Created a house list and administered the company’s first mass mailing campaign. Created separate lists for industry analysts, editors, channel partners, alliance partners, and end-users. Monitored mail blasts through tracking metrics including open, click-through, and delivery rates.
Product Marketing Manager
Public Company; 10,001+ employees; si; Electrical/Electronic Manufacturing industry
2004 – 2007 (3 years)
Responsible for outbound content and communication of telephony-based products, supporting a 375 person salesforce. Developed marketing collateral including datasheets, brochures, FAQ’s, presentations, positioning papers, and Web copy.
Realized the country introduction of five products with 200+ associated part numbers. Activities included opening trouble tickets, fielding support calls, communicating with product development, managing customer field trials, maintaining inventory, editing courseware and documentation, writing application notes, and creating RFP templates.
Privately Held; 1-10 employees; Information Technology and Services industry
2002 – 2004 (2 years)
Consultancy specializing in servers, storage, and networking. Designed collateral and used various communication vehicles to promote research reports, articles, and services. Researched and wrote on the latest infrastructure technologies through reports titled: High Performance Computing, Storage over IP, NAS/SAN, and Next Generation Data Center. Select clients: Cisco Systems, Dell, Emulex, Ericsson, Hewlett-Packard, IBM, LSI Logic, Maxtor, McData, Motorola, NEC, Network Appliance, and Sun Microsystems.
Public Company; 10,001+ employees; ERIC; Telecommunications industry
2000 – 2002 (2 years)
Championed Marconi’s product portfolio and VoIP strategy through tradeshows, seminars, sales force trainings, and EBCs. Established 20 new accounts, $6M in VoIP product sales, and $10M in networking products, service, and support.
Public Company; 10,001+ employees; HIT; Electrical/Electronic Manufacturing industry
1999 – 2000 (1 year)
Conducted sales support activities including channel conflict resolution, sales forecasting, sales quotations, and win/loss reports. Improved sales submittal processes led to a reduced window of deal submission time by 40%.
Alok Vasudeva's Volunteer Experience & Causes
Alok Vasudeva's Skills & Expertise
Alok Vasudeva's Publications
- May 2013
Contributing author. Chapters include: 1) How We Got Here: Advertising and the Web; 2) The Basics of Marketing; 3) Creating Your Content; 4) The Hub-and-Spoke Model of Content; 5) Your Active Audience 90/9/1; 6) SEO and Content Marketing; 7) Advertising's Role in Content Marketing; and 8) Tracking, Metrics, and Business Goals.
Feature-Rich Voice over IP Gives Crisis Communications New Levels of Survivability and Interoperability
Authors: Alok Vasudeva
- Siemens Communications
- January 2006
Alok Vasudeva's Certifications
Building a Business Case
- University of Pennsylvania - The Wharton School
Alok Vasudeva's Education
University of California, Davis
B.S., Managerial Economics
Alok Vasudeva's Additional Information
World Traveler (37 countries) - Austria, Belize, Bosnia, Canada, Colombia, Croatia, Czech Republic, Egypt, England, Estonia, Finland, France, Germany, Guatemala, Honduras, Hungary, Iceland, India, Ireland, Italy, Japan, Jordan, Liechtenstein, Mexico, Monaco, Netherlands, New Zealand, Nicaragua, Norway, Poland, Serbia, Slovakia, Spain, Sweden, Switzerland, Thailand, and Vatican City
- Groups and Associations:
• The Indus Entrepreneur (TiE)
- Honors and Awards:
• Certified Toastmaster (CTM)
• Hitachi Data Systems "Hats Off" Award
• Inbound Marketing Certified Professional
Contact Alok for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch