Alok Vasudeva

Aspiring CMO. Content Strategist. Solving the Product Marketing & Marketing Communications Gap

Location: San Francisco Bay Area
Industry: Marketing and Advertising

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Alok Vasudeva's Overview

Current

Principal at The Marketer's Continuum (Sole Proprietorship)

Past

Director, Alliance and Channel Marketing at ServerEngines Corp. (Acquired by Emulex)
Product Marketing Manager at Siemens Communications, Inc.
Senior Analyst at IMEX Research, Inc.

Marketing Manager at FORE Systems/Marconi plc (now Ericsson)
Marketing Manager at Hitachi Data Systems Corp.

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Education

University of California, Davis

Recommendations

9 people have recommended Alok

Connections

395 connections

Marketing professional with 10+ years focused on B2B technologies. Career has encompassed product marketing and marketing communications targeting both SMB and large enterprises.

COMPANIES
► Emulex • Hitachi Data Systems • IMEX Research • Marconi • Siemens Communications • Varian

ACCOMPLISHMENTS
► Contributing author, The Big Book of Content Marketing [May, 2013] ISBN 978-0-9893600-0-5

► Certified Toastmaster. Speaker on “SIP’s Changing Role in Enterprise Communications” panel, VoiceCon Tour, Siemens' JUST-US annual conference, and Marconi company video.

► "Hats Off" award for creating Hitachi Data Systems first storage playbook. Promotional efforts led to attaining HP “Best-in-Class, Master Level Reseller” status. HP's largest reseller with $100M in sales and 24% of all HP high-end storage sales.

► Creation of a reviewer's guide led to a Siemens Communications v1.0 product receiving “Technology of the Year ‘Best IP-PBX’" and first place in InfoWorld’s “SIP IP-PBX” editorial review.

MARKETING TOOLS
► SharePoint • MailChimp • Marketo • SFDC

DOMAIN TECHNOLOGY EXPERTISE
► Servers • Storage • Networking • IP Telephony

SPECIALITIES
► Marketing strategy, product launch, marketing communications, market research, and AR/PR

Principal

The Marketer's Continuum (Sole Proprietorship)

Sole Proprietorship; Myself Only; Management Consulting industry

2009 – Present (4 years)

Participated in the marketing activities for the launch of a medical cloud, hosted at the eighth largest data center in the world.

Co‐created "Solid State Storage: Key to Efficient Tiered Storage Infrastructures" presentation delivered at SNW Fall 2011.

Developed a PR template allowing clients to create their own in‐house customer reference program.

Created "Best Practices in Product Management" training tutorial for a private equity firm's portfolio of software vendors.

Conducted competitive analysis where research included a sales one-pager, SWOT analysis, and buyer personas.

Designed courseware and curriculum for the Search Engine Marketing Professional Certification.

Director, Alliance and Channel Marketing

ServerEngines Corp. (Acquired by Emulex)

Privately Held; 51-200 employees; Computer Hardware industry

2008 – 2008 (less than a year)

Managed company’s presence at VMworld 2008 including show plan, booth property selection, setup and teardown, signage, and staffing.

Created a corporate branding guide, which included a boilerplate, product descriptions, meta keyword tags, web page titles, registered trademarks, and logo usage to simplify company’s external messaging.

Designed a channel marketing plan that enabled a three-tier ecosystem of partners: Strategic, Technology, and Reseller.
Identified a funnel of 500+ resellers and created the required channel-ready documentation including a reseller application, evaluation agreement, warranty, end-user license agreement, and return material authorization form.

Created a house list and administered the company’s first mass mailing campaign. Created separate lists for industry analysts, editors, channel partners, alliance partners, and end-users. Monitored mail blasts through tracking metrics including open, click-through, and delivery rates.

Product Marketing Manager

Siemens Communications, Inc.

Public Company; 10,001+ employees; si; Electrical/Electronic Manufacturing industry

2004 – 2007 (3 years)

Responsible for outbound content and communication of telephony-based products, supporting a 375 person salesforce. Developed marketing collateral including datasheets, brochures, FAQ’s, presentations, positioning papers, and Web copy.

Realized the country introduction of five products with 200+ associated part numbers. Activities included opening trouble tickets, fielding support calls, communicating with product development, managing customer field trials, maintaining inventory, editing courseware and documentation, writing application notes, and creating RFP templates.

Senior Analyst

IMEX Research, Inc.

Privately Held; 1-10 employees; Information Technology and Services industry

2002 – 2004 (2 years)

Consultancy specializing in servers, storage, and networking. Designed collateral and used various communication vehicles to promote research reports, articles, and services. Researched and wrote on the latest infrastructure technologies through reports titled: High Performance Computing, Storage over IP, NAS/SAN, and Next Generation Data Center. Select clients: Cisco Systems, Dell, Emulex, Ericsson, Hewlett-Packard, IBM, LSI Logic, Maxtor, McData, Motorola, NEC, Network Appliance, and Sun Microsystems.

Marketing Manager

FORE Systems/Marconi plc (now Ericsson)

Public Company; 10,001+ employees; ERIC; Telecommunications industry

2000 – 2002 (2 years)

Championed Marconi’s product portfolio and VoIP strategy through tradeshows, seminars, sales force trainings, and EBCs. Established 20 new accounts, $6M in VoIP product sales, and $10M in networking products, service, and support.

Marketing Manager

Hitachi Data Systems Corp.

Public Company; 10,001+ employees; HIT; Electrical/Electronic Manufacturing industry

1999 – 2000 (1 year)

Conducted sales support activities including channel conflict resolution, sales forecasting, sales quotations, and win/loss reports. Improved sales submittal processes led to a reduced window of deal submission time by 40%.

Volunteer Experience
- Instructor
  
  Junior Achievement of Northern California
  - Education

The Big Book of Content Marketing
- andreas.com
- May 2013
Authors: Alok Vasudeva, Andreas Ramos, Ronda Broughton, Janet Fouts

Contributing author. Chapters include: 1) How We Got Here: Advertising and the Web; 2) The Basics of Marketing; 3) Creating Your Content; 4) The Hub-and-Spoke Model of Content; 5) Your Active Audience 90/9/1; 6) SEO and Content Marketing; 7) Advertising's Role in Content Marketing; and 8) Tracking, Metrics, and Business Goals.
Feature-Rich Voice over IP Gives Crisis Communications New Levels of Survivability and Interoperability
- Siemens Communications
- January 2006
Authors: Alok Vasudeva

Change Management
- Prosci
Inbound Marketing
- HubSpot
Marketing Communications
- SJSU
Building a Business Case
- University of Pennsylvania - The Wharton School

University of California, Davis

B.S., Managerial Economics

Interests:

World Traveler (37 countries) - Austria, Belize, Bosnia, Canada, Colombia, Croatia, Czech Republic, Egypt, England, Estonia, Finland, France, Germany, Guatemala, Honduras, Hungary, Iceland, India, Ireland, Italy, Japan, Jordan, Liechtenstein, Mexico, Monaco, Netherlands, New Zealand, Nicaragua, Norway, Poland, Serbia, Slovakia, Spain, Sweden, Switzerland, Thailand, and Vatican City

Groups and Associations:

• The Indus Entrepreneur (TiE)

Honors and Awards: