Alokedeep Singh

Current

Head of Loyalty Program & Internet Marketing,Business Banking at ICICI Bank

Past

Senior Business Manager at Regalix Inc
Senior Manager and Member Leadership Team at Madhouse Media
Senior Manager Operations & Marketing at Avis

Branch Manager at Hertz
Manager -Key Accounts at Safexpress Private Limited

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Education

Indian Institute of Foreign Trade
The Army Public School

Recommended

16 people have recommended Alokedeep

Connections

491 connections

Industry

Marketing and Advertising

Websites

Alokedeep Singh’s Summary

Seasoned professional with cross-functional experience including marketing,product strategy and business development - Alokedeep has worked across diverse industries-Banking ,Digital media,Travel,Logistics after a short but valued stint as an Infantry officer with the Indian Army.

Alokedeep is a MBA in International Business from the Indian Institute of Foreign Trade, New Delhi and an alumnus of Indian Military Academy,Dehradun.

Alokedeep Singh’s Specialties:

# Relationship & acquisition based marketing programs
# Digital marketing & online advertising with keen understanding of the internet medium and web 2.0 marketing
# Product Strategy
# Project Management including working with teams across geographies
# Managing strategic business unit operations with P&L responsibilities.Experience of working in both large and start-up sized organizations in corporate/un-structured environments

Alokedeep Singh’s Experience

Head of Loyalty Program & Internet Marketing,Business Banking

ICICI Bank

(Public Company; IBN; Banking industry)

April 2008 — Present (1 year 8 months)

# Relationship/Loyalty program for SME Current Account and Trade customers.
# Internet marketing and website management for Business Banking products
# SME Toolkit India,an information resource website for small business owners.
Senior Business Manager

Regalix Inc

(Privately Held; Marketing and Advertising industry)

2007 — 2008 (1 year )

Regalix is an internet marketing organization, powered by experts in Web 2.0 marketing.Recently Regalix was selected as a finalist for ' Red Herring 100 Asia' Awards 2007.

As Senior Business Manager
-Responsible for key customer accounts across industry and internet verticals.
-Digital marketing strategy for clients based upon product and advertising needs.
-Conceptualization, planning and delivery of online marketing programs and campaigns using the relevant channel mix.
-Working with internal & external teams across geographies.
Senior Manager and Member Leadership Team

Madhouse Media

(Online Media industry)

2006 — 2007 (1 year )

Madhouse Media was a VC funded start-up in media & entertainment , it was acquired by Seventymm.com in May,2007

Responsibilities included :
-Internet marketing and customer acquistion using search engine marketing,affiliates and social media.
-Creation of a sales and distribution network through small retailors outlets.
-Heading the operations with the key task of customer fulfillment and logistics.

Besides this,heading the operations with the key task of customer fulfillment and retention.
Senior Manager Operations & Marketing

Avis

(Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

2005 — 2006 (1 year )

Avis is among the world's leading car rental companies and service brands.Avis India is a joint venture company between the Eastern India Hotels(Oberoi group) and Avis Europe Plc.

Senior Manager-responsible for
-Marketing and operations at a national level.
-Alliances and tie-ups for the Avis brand in India
-RFP,RFQ,tenders and new business initiatives
-Played instrumental role in the award of contract to Avis for airport retail business by GMR operated Delhi International Airport.
Branch Manager

Hertz

(Public Company; 51-200 employees; Leisure, Travel & Tourism industry)

2003 — 2005 (2 years )

Branch Manager for Delhi NCR

-Heading business operations for the region
-P& L responsibilities
-Business development
Manager -Key Accounts

Safexpress Private Limited

(Privately Held; 501-1000 employees; Logistics and Supply Chain industry)

2001 — 2003 (2 years )

Safexpress is India's leading logistics solutions company.

Alokedeep Singh’s Education

Indian Institute of Foreign Trade

MBA , International Business

IIFT is India's premier institute for International business and is ranked in the list of top ten Indian business schools.
The Army Public School

Additional Information

Alokedeep Singh’s Websites:

Alokedeep Singh’s Interests:

Technology & entertainment start-ups,consumer internet,travel,swimming,adventure sports-mountain biking & rock climbing. Also on the scholastic front-like learning new languages(am fairly conversant with French & German) and going back to management textbooks