Al Martin

Current

• Adjunct Professor at Depaul University
• Instructor of Marketing at Media Bistro
• President at What Works Communications

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Past

• Senior Marketing Communications Specialist at Kaplan Publishing
• Account Supervisor at Weber Shandwick Worldwide
• Senior Account Executive at Ketchum Public Relations

• Account Executive at Golin Harris
• Assistant Account Executive at Hill & Knowlton

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2 more...

Education

• DePaul University
• Arizona State University
• Interlochen Arts Academy

• Renaissance High School
• University of Utah

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2 more...

Recommended

12 people have recommended Al

Connections

183 connections

Industry

Public Relations and Communications

Websites

• My Website

Al Martin’s Summary

What Works Communications is a marketing communications firm based in Austin working in industries as diverse as real estate, personal finance, investing and consumer products.

Al Martin’s Specialties:

Real estate, personal finance, investing and consumer products.

Al Martin’s Experience

• Adjunct Professor

  Depaul University

  (Educational Institution; 10,001 or more employees; Higher Education industry)

  August 2008 — Present (1 year 4 months)

• Instructor of Marketing

  Media Bistro

  (Privately Held; 11-50 employees; Online Media industry)

  July 2008 — Present (1 year 5 months)

• President

  What Works Communications

  (Public Relations and Communications industry)

  June 2006 — Present (3 years 6 months)

  What Works Communications is where strategy and creativity meet!
  
  What Works Communications is a strategic, boutique marketing communications firm based in Austin, TX.
  
  With a wide range of expertise, What Works Communications provides clients with strategic marketing communications solutions in industries including books, real estate, personal finance, financial services, consumer products, food and nutrition, corporate communications and community relations.
  
  What Works Communications' clients regularly appear in top-tier media including the Associated Press, Reuters Newswire, CNN, USA Today, Bloomberg News, Kiplinger’s Personal Finance, Money Magazine and the Wall Street Journal.
  
  Our clients include mitchanthony.com, New Constructs, Nitro Toyz, Breath RX, The IRA Club as well as various business book authors.

• Senior Marketing Communications Specialist

  Kaplan Publishing

  (Public Company; 51-200 employees; WPO; Publishing industry)

  September 2003 — June 2006 (2 years 10 months)

• Account Supervisor

  Weber Shandwick Worldwide

  (Public Company; 201-500 employees; Public Relations and Communications industry)

  April 2005 — October 2005 (7 months)

  Worked on the Georgia Pacific and SC Johnson accounts

• Senior Account Executive

  Ketchum Public Relations

  (Public Company; 501-1000 employees; Public Relations and Communications industry)

  March 2000 — October 2001 (1 year 8 months)

  Senior Account Executive on Wendy's International, Shure Incorporated and Excel Corporation Accounts.

• Account Executive

  Golin Harris

  (Public Company; Public Relations and Communications industry)

  July 1999 — March 2000 (9 months)

• Assistant Account Executive

  Hill & Knowlton

  (Public Company; 51-200 employees; Public Relations and Communications industry)

  August 1998 — July 1999 (1 year )

Al Martin’s Education

• DePaul University

  MA , Sociology , 2006 — 2008

• Arizona State University

  BA , Journalism , 1995 — 1998

• Interlochen Arts Academy

• Renaissance High School

• University of Utah

Additional Information

Al Martin’s Websites:

• My Website

Al Martin’s Interests:

marketing, communications, training, networking, small business

Al Martin’s Groups:

National Association of Real Estate Editors, Golden Key International Honour Society, American Sociological Association

•    Hill & Knowlton Employees, Past and Present
•    Leadership Austin
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    Book Publishing Professionals
•    LGBT Professional Network - Global
•    Ketchum Alumni & Employees
•    Network of PR Professionals
•    Event, PR, and Advertising
•    Interpublic Alumni
•    Kaplan Professional Alumni
•    Careers & Opportunities within Small Business Community
•    Public Relations and Communications Jobs Community
•    My Story Source

Al Martin’s Honors:

2001 Recipient of PRSA Skyline Award in Integrated Communications, Wendy’s International
2001 Recipient of PCC Silver Trumpet Award in Integrated Communications, Wendy’s International
1999 Recipient of PRSA Skyline Award in Non-Profit Communications, Alzheimer's Association
1999 Recipient of H&K at Its Best Award for Marketing Communications, Alzheimer's Association

Al Martin’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch