LinkedInAllison Peacock

Allison Peacock

Marketing Maven & Patient Advocate

Location
Austin, Texas Area
Industry
Hospital & Health Care
Current
  1. Peacock Omnimedia,
  2. White Horse Medicine™
Previous
  1. Aquent,
  2. Peacock Omnimedia,
  3. Austin Cycling Meetup
Education
  1. Texas A&M University
Recommendations22 people have recommended Allison
Websites
500+connections

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500+connections
Peacock Omnimedia

Peacock Omnimedia

Creative Director

– Present

View full profile

Background

Summary

Executive-level business development expert with demonstrated success designing creative strategies to achieve organizational goals. Passionate about wellness, integrative medicine, neuroscience and improving the delivery of cutting-edge patient centered care.

My marketing & advertising agency, Peacock Omnimedia leverages decades of proven abilities in strategic communications, media production and design, event production, leadership, and strategic planning to achieve goals for dynamic luxury brands and thought leaders in the medical/wellness space.

In addition to consulting I am a self-care and patient advocacy expert. I speak and write on the topics of empowered healthcare.

Experience

Creative Director

Peacock Omnimedia
– Present (10 months)Austin, Texas Area

Peacock Omnimedia is a complete corporate marketing department - Planning, Branding, & Marketing/PR - all wrapped up in one nicely beribboned box! Retainer-based contracts are custom designed for each client's needs to meet strategic goals in the following areas:

• Strategic Planning
• Branding & Advertising
• Digital Marketing
• Relationship Management

Tactics we employ: Business Plans, Online Brand Audit, Marketing Strategy, Marketing Plans, Brand Design, Messaging/Content Strategy, Print Advertising and Collateral, Creative Direction for Radio, TV/Video, Speaker Management, Presentation Design, Website Development, Digital PR, Digital Advertising, Newsletters, Blogging, Social Media, Public Relations, Media Relations, Community Relations/Management

A boutique agency based on a peer-to-peer relationship with each client, we are dedicated exclusively to building consistent, sustainable brands for our clients.

Patient Advocate, Teacher & Speaker

White Horse Medicine™
– Present (1 year 10 months)

White Horse Medicine advocates EMPOWERED healthcare. Self-care, mindfulness, storytelling, and patient advocacy combine in this unique philosophy on increased health outcomes. Empowered healthcare serves both sides of care delivery - both patients and practitioners.

Community learning experiences, professional patient advocacy services, writing, and public speaking are the ways White Horse Medicine™ serves its goals to empower patients and caregivers alike to:

• Facilitate empathy
• Relieve stress and build resilience
• More easily navigate personal health crises or organizational change
• Thrive in a fast-paced, increasingly technology-driven world
• Create an inspired family, organization, or workplace that supports true human development
• Develop self-responsibility for health and business outcomes

Editor - Technology Industry Team (Contract)

Aquent
(1 year 9 months)Austin, Texas Area

Contracted by one of the country’s largest staffing firms to serve as an advertising/marketing subject matter expert to help grow its enterprise technology team, first as a Creative Agent, and then as Editor for a bi-monthly newsletter, Tech-news Today.

Creative Director

Peacock Omnimedia
(14 years)

Founded and managed a successful boutique communications consultancy, growing it to a full service agency with four employees.

• Wrote marketing and business plans for startups, as well as companies undergoing re-branding or re-organization
• Created brand designs, media campaigns, packaging, special events, photography/video projects, print advertising, direct mail, and print collateral to achieve identified goals for diverse businesses
• Contributed content focused on the areas of wellness, mindfulness, and relationships for a mobile media company founded by a former Disney director
• Published a digital magazine/blog about healthy lifestyles, holistic wellness, and integrative medicine
• One of East Texas’ first website development companies, launching more than two-dozen websites in 3 years in the very early days of the internet
• Acted as contract adjunct journalist for a Cox-owned newspaper. Features written included profiles of noteworthy businesses and founders of the towns of Jefferson, Pittsburg, and Dangerfield, Texas; as well as articles on new treatments for migraine and coverage of an event celebrating advances in cancer research. All pieces included photography.

Industries served by Peacock Omnimedia included technology (hardware and software), wellness, medical, pharmaceutical, construction, oilfield, legal, and real estate companies, as well as many Arabian horse breeding operations and philanthropic organizations and individuals.

Founder

Austin Cycling Meetup
(3 years 1 month)

Founded and nurtured a digital community for recreational cyclists building it to over 1000 members in under three years. After positioning the group for acquisition by a cycling entrepreneur in 2012, I now enjoy leading occasional rides as "Organizer Emeritus."

Austin Cycling Meetup is a recreational cycling group for riders of all ages and skills levels. With rides focused mostly on downtown, Westlake, and North Austin, the group regularly ventures into the surrounding hill country for organized charity rides.

Owner

Peacock Creek Farm
(6 years)Texas

A specialized straight Egyptian Arabian horse breeding operation with international connections, foals and mares owned or bred by Peacock Creek Farm have been sold both domestically, as well as exported to Israel and Egypt.

The highlight of the boutique breeding program was the exquisite Hebetallah Al-Tawuus, daughter of 2003 World Champion Stallion Al Adeed Al Shaqab, owned by His Highness, The Emir, Sheikh Hamad bin Khalifa Al Thani of Qatar. This broodmare was sold to a Saudi Arabian breeder in 2013.

President

Peacock and Associates
(11 years)Houston, Texas and Santa Barbara, California

Operated a design consultancy handling interiors, space planning, and architectural specifications for commercial projects such as medical facilities, real estate developments and hotels, as well as luxury residential interiors. Also managed or designed projects for high profile special events including President Ronald Reagan’s 1985 Texas Victory Gala, the Houston Jaycees Consular Ball, and Caddo Lake Institute's Grandfriends Weekend with Governor Ann Richards.

Skills

  • Creative Direction
  • Marketing Communications
  • Business Development
  • Marketing Strategy
  • Public Relations
  • Media Relations
  • Website Development
  • Digital Photography
  • Graphic Design
  • Copywriting
  • Editing
  • Blogging
  • Social Media
  • Digital Marketing
  • Email Marketing
  • Social Marketing
  • Leadership
  • Relationship Management
  • Team Facilitation
  • Coaching
  • Message Development
  • Public Speaking
  • Publishing
  • Event Producing
  • Community Building
  • Wellness
  • Social Networking
  • Social Media Marketing
  • Facebook
  • Storytelling
  • Content Strategy
  • Content Development
  • Marketing
  • Advertising
  • Publications
  • Web Design
  • Entrepreneurship
  • Publicity
  • Copy Editing
  • Photography
  • Strategic Communications
  • Event Management
  • Magazines
  • Online Marketing
  • Web Content
  • SEO
  • WordPress
  • Multimedia
  • Press Releases
  • Newsletters
  • See 35+  See less

Education

Texas A&M University

Art History/Architecture

Activities and Societies: Delta Zeta Sorority

Kilgore College

Photojournalism

Studied visual storytelling and brushed up on the photography skills of my youth with noted Texas Monthly photographer, O. Rufus Lovett.

Activities and Societies: Texas Community College Journalism Association's Documentary Journalism Conference

Courses

Peacock Omnimedia

  • Achieving Healthcare Leadership and Outcome through Writing and Publishing, Harvard Medical School Continuing Education

White Horse Medicineā„¢

  • Narrative and the Brain, Lewis Mehl Medrona, MD PhD/Coyote Institute

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