Allison Fabella

Current

• SEO Manager at The Atlanta Journal-Constitution

Past

• SEO Marketing Manager at Primedia, Inc.
• SEO & SEM Account Manager at Prominent Placement

Recommended

9 people have recommended Allison

Connections

177 connections

Industry

Marketing and Advertising

Allison Fabella’s Summary

Top performing SEO and SEM professional brings proven results to a wide range of websites from small and mid-size boutiques to large dynamically generated sites. Specializes in a holistic approach to search, ensuring seamless integration between all online marketing operations.

Allison Fabella’s Specialties:

VP of Programming - Atlanta SEMPO (Search Engine Marketing Professionals Organization)
Bruce Clay Interview: http://bit.ly/1oySKT
Speaking Engagements:
- SES (Search Engine Strategies) / San Jose
- PubCon (WebmasterWorld) / Las Vegas
- Atlanta Web Entrepreneurs / Atlanta

Certification:
- Google AdWords Professional (GAP) Certified

Allison Fabella’s Experience

• SEO Manager

  The Atlanta Journal-Constitution

  (Privately Held; 5001-10,000 employees; Publishing industry)

  2007 — Present (2 years )

  Manage search marketing strategies for the Atlanta Journal-Constitution's websites including ajc.com, accessatlanta, ajchomes.com, ajccars.com, and others. The AJC is a Cox Enterprises property.

• SEO Marketing Manager

  Primedia, Inc.

  (Public Company; 201-500 employees; PRM; Marketing and Advertising industry)

  2006 — September 2007 (1 year )

  Successfully developed and managed all in-house SEO strategies for large dynamically-generated websites, AutoGuide.com & NewHomeGuide.com. Generated a 566% increase in organic site traffic in less than one year. Performed and oversaw all SEO operations including keyword research, title & meta tag selection, optimized content creation, link-building, blogs, RSS feeds, comparison shopping engines, optimized press releases, and more.

• SEO & SEM Account Manager

  Prominent Placement

  (Marketing and Advertising industry)

  2003 — 2006 (3 years )

  Developed, implemented, and managed organic and paid search strategies to increase site traffic and conversions for mid-size companies. Created and maintained link-building campaigns. Built and managed large (7,000+ keywords) paid search campaigns. Produced creative and compelling paid search ads to maximize ROI. Performed detailed site assessments and competitive analyses. Certified Google AdWords Professional.

Additional Information

Allison Fabella’s Groups:

SEMPO - Search Engine Marketing Professionals Organization

•    Online News Association
•    LinkedSEO
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Search Engine Strategies Conference & Expo
•    Search Engine Land
•    Atlanta Interactive Marketing Association
•    SearchEngineWatch.com Forums
•    Newspaper SEO group
•    Newspaper Professionals Network
•    SEO_Group
•    PubCon
•    SEMPO Atlanta Chapter

Allison Fabella’s Honors:

Google AdWords Professional (GAP Certified)