Allison Eve Zell

Allison Eve Zell

Senior Content Strategist at Droga5

New York, New York (Greater New York City Area)

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Allison Eve Zell's Overview

  • Senior Content Strategist at Droga5
  • Freelance Content Strategist at Infusion
  • Freelance Content Strategist at SapientNitro
  • Content Strategist at Razorfish
  • Content Professional at Various Film, TV, Theater, Publishing, & Interactive Companies/Agencies
  • Museum / Memorial Content Developer at Local Projects
  • Junior Content Strategist at R/GA
  • Editor - long & short form, narrative & documentary at Evo Research, The Tribeca Film Festival, Network/Cable TV
  • Stage Director at Off-Off & Off Broadway, Regional, and International Theaters
  • Online Columnist at The Knot
  • Researcher/Writer at Scholastic
  • Online Reporter at TheaterMania
  • Live Event Programming at The NYSF Public Theater
  • Playwright at Women Playwrights: The Best Plays of 1994

500+ connections

Allison Eve Zell's Summary

Passionate about creating meaningful and beautiful digital experiences.

Allison Eve Zell's Experience

Senior Content Strategist


September 2014Present (1 month) New York

* TOYOTA, content on a microsite devoted to their new hydrogen-powered fuel cell vehicle.
* PRUDENTIAL, content on microsite of tools, videos, and information to help tackle challenges.

Freelance Content Strategist


Privately Held; 501-1000 employees; Computer Software industry

February 2014June 2014 (5 months)

* MICHELIN, strategize concept and content creation towards a game-changing in-store retail tire experience.

Freelance Content Strategist


Public Company; 5001-10,000 employees; SAPE; Marketing and Advertising industry

July 2013February 2014 (8 months)

* MORGAN STANLEY, refresh of enterprise site: analyzed existing content and made recommendations for future state, then applied the work to a RFP for enterprise redesign.
* AVON, global initiative to bring what can arguably can be called the first "social" company into this century: analyzed existing AVON content and strategized as to how acquire and manage new suitable sources for the proposed dual audience (representatives & consumers: B2B & B2C).
* FERRARI USA, a branded event platform: collaborated with UX lead, on-boarded and managed copywriter.
* TE CONNECTIVITY, design of intranet (internal communications): editorial and social media recommendations and accompanying calendar.
* LORD ABBETT (finance), enterprise redesign: guided content migration and structured controlled vocabularies to assure proper tagging of content in CMS.

Content Strategist


Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

September 2011June 2013 (1 year 10 months)

* MERCEDES BENZ USA, a mobile initiative to put the "best or nothing" car in your proverbial pocket: ideation, audit, gap analysis, competitive analysis, content mapping, and content modeling.
* T. ROWE PRICE, an online gathering place for the financial advisor community: sample content mapping, gap analysis, and workflow consulting.
* AMEX OPEN, a redesign to recharge and refresh the small business community site: audit, commission, and edit owner stories.
* FORD MOTOR COMPANY: SYNC support site, an experience aiming to connect their first-to-market product with its users in a meaningful way: content management/web production and internal governance document.
* RAZORFISH.COM, enterprise redesign:
Lead Content Strategist: audit, gap analysis, content matrix.

Content Professional

Various Film, TV, Theater, Publishing, & Interactive Companies/Agencies

January 1997January 2013 (16 years 1 month)

* TARGET, analyze, develop, deliver, and maintain content in various mediums for online (web/mobile) and offline (print/museums/movie theaters/traditional theaters/ live events/retail stores/community centers/broadcast TV) distribution.

* LEAD teams and nurture communities/audiences in and around content-driven experiences.

* ESTABLISH and maintain successful relationships with stakeholders (business owners as well as creative/technical/financial managers/directors/producers).

Museum / Memorial Content Developer

Local Projects

Privately Held; 11-50 employees; Design industry

May 2011September 2011 (5 months)

* Developed video content for various interior exhibitions to be displayed in THE SEPTEMBER 11th MEMORIAL MUSEUM.
* Co-designed an Augmented Reality app for FRANK GEHRY'S EISENHOWER MEMORIAL.

Junior Content Strategist


Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry

January 2011September 2011 (9 months)

* VERIZON'S eSupport: audit and taxonomy work supporting their personalization initiative.

Editor - long & short form, narrative & documentary

Evo Research, The Tribeca Film Festival, Network/Cable TV

January 2001May 2011 (10 years 5 months)

* Feature films (Alchemy, Justice, The Speed of Thought) broadcast on ABC and SHOWTIME, premiered at THE TRIBECA FILM FESTIVAL.
* Animated preschool series (3rd & BIRD!) broadcast on THE BBC, BBC WORLDWIDE, and DISNEY.

Stage Director

Off-Off & Off Broadway, Regional, and International Theaters

July 1997May 2006 (8 years 11 months)

Fully-staged work produced in New York by LINCOLN CENTER DIRECTORS LAB, THE PUBLIC THEATER, as well as regionally and abroad.

Punditry: Critically acclaimed by THEATERMANIA.COM, THE VOICE, THE NEW YORK TIMES,

Online Columnist

The Knot

January 2003December 2003 (1 year)

Wrote for online advice column "Ask Carley" on



Public Company; 5001-10,000 employees; SCHL; Publishing industry

January 2000July 2002 (2 years 7 months) soho, new york city

Researched articles and wrote headlines and blurbs for a social studies and news magazine.

Online Reporter


Privately Held; 51-200 employees; Entertainment industry

20002000 (less than a year)

Reported in upcoming off-off Broadway theater productions for the web's leading source for theater information and tickets, worldwide.

Live Event Programming

The NYSF Public Theater

June 1997February 1999 (1 year 9 months)

Founding staff member devoted to opening and programming JOE'S PUB, a modern cabaret space located with The NYSF Public Theater.


Women Playwrights: The Best Plays of 1994

19941994 (less than a year) print anthology

Play COME TO LEAVE printed in a internationally distributed contemporary playwrights collection.

Allison Eve Zell's Courses

  • M.P.S. from ITP, Experiential / Experience Design / Basic Programming / Physical Computing

    ITP @ NYU

    • Experience Design
    • Interaction Design
    • Design Expo (Microsoft Design Challenge)
    • Introduction to Computational Media (Processing)
    • Inventing the Future of Media
    • Interactive Television
    • Physical Computing
    • Video Sculpture
    • Visual Communications
    • Methods of Motion
    • Pop Up Window Displays
    • Materials and Building Strategies
    • 13 Products in Search of an Audience (Kristen Taylor, social media community guru)
  • Independent Coursework

    • Creative Code - openframeworks (Zach Lieberman)
    • Interaction Design - Carla Diana (Smart Design)

Allison Eve Zell's Languages

  • English

  • French

Allison Eve Zell's Education


M.P.S. from ITP, Experiential / Experience Design / Basic Programming / Physical Computing


Vassar College

BA, Independent Major: anthropology / drama / classics


Activities and Societies: First student to direct a Vassar College drama department production. THE BACCHAE, a greek tragedy in The Powerhouse Theater, summer home of New York Stage and Film, a pre-eminent theater development organization for the american theater.

The Theatre School

MFA, Directing Theater


Allison Eve Zell's Skills & Expertise

  1. Content Strategy
  2. Content Development
  3. Experience Design
  4. Storytelling
  5. Editorial
  6. Entertainment
  7. Television
  8. Animation
  9. Digital Media
  10. Mobile Devices
  11. Interactive Marketing
  12. Film
  13. Editing
  14. Information Design
  15. Documentaries
  16. Video Editing
  17. Video
  18. New Media
  19. Interaction Design
  20. Broadcast
  21. Creative Direction
  22. Creative Strategy
  23. Digital Marketing
  24. Digital Strategy
  25. E-commerce
  26. Final Cut Pro
  27. Interactive Advertising
  28. User Experience
  29. User Interface Design
  30. Content Management

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Allison Eve Zell's Publications

  • Women Playwrights: The Best Plays of 1994

    • Smith & Kraus
    • January 1, 1995
    Authors: Allison Eve Zell, Paula Vogel (Pulitzer Prize, 1998), Theresa Rebeck (Broadway/TV writer)

    An anthology of dramatic writing.

Allison Eve Zell's Organizations

  • Lincoln Center Directors Lab

    • June 1998 to Present

Allison Eve Zell's Volunteer Experience & Causes

  • Volunteer Experience

    • Experiential Designer

      The Lower Eastside Girls Club
      • Education
      February 2012 present (2 years 8 months)

      WHO BOOTH merges today's 'tweens with heroines and heroes throughout history.

      Via an aspirations menu, role play, gestural text, sound, and face substitution, 'tweens create a video of their merged selves to be shared. It will be housed in a new 30 000 square foot community center on Avenue D in NYC, home of The Lower Eastside Girls Club as well as Tyra Banks' Tzone, a non-profit for girls' empowerment.

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Economic Empowerment
      • Education
      • Science and Technology
    • Organizations I support:

      • The Lower Eastside Girls Club

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