Allis Markham

Director of Product & Strategy at Digisynd, A Walt Disney Company

Location: Greater Los Angeles Area
Industry: Marketing and Advertising

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Allis Markham's Overview

Past

Director of Product & Strategy at DigiSynd, A Walt Disney Company
Consulting Director of Strategy at Fluidesign
Co-Founder at Zeitghost Media

Social Marketing Associate at NCompass International
New York Brand Strategy Coordinator at WinMark Concepts

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Recommendations

1 person has recommended Allis

Connections

142 connections

Websites

Company Website

The Who:
Client list includes Disney, Pixar, ABC, Motorola, Hollywood Records, Island Records, Focus Films, Intel, Disney Interactive Studios, BlueFly, Moods of Norway, MPower Pictures, Vivendi Universal, Coca-Cola and more.

The Why:
Passion before pattern.
A culture of accountability breeds credibility.
If something is easy-- be suspicious!

The How:
Allis’ love affair with the internet started back when computers made that weird bounce-fax noise and CompuServe ruled the net. Her NASA engineer father found that “computer time” was a constructive punishment for her outlandish behavior and attire- inventively, Allis had a lot of computer time. Luckily, it was time spent wisely.
In New York, Allis attended college at Adelphi University. In her Anthropological studies, Allis documented the internet’s effects on some of society’s more taboo sub groups. Interestingly, Allis feels that today's social platforms may owe fringe 'dating' sites a debt of gratitude.
After college, Allis combined her fascination with human social activities and the marketing industry by representing several large drinks brands with Winmark Concepts. Her shining moment being the creation of the Beauty For Life event, sponsored by MAC Make-Up and VOX Vodka, which raised over 30K for breast cancer research in just two nights.
In the pioneering spirit, Allis eventually headed west to Los Angeles where she continued marketing work in her more native online/social space with several Los Angeles agencies and clients.
In this time, Allis has combined her creative skills in technology, marketing, anthropology and problem solving to delve into the world of online and social media. She has created and executed several successful campaigns for her clients and developed elegant strategies for distribution across the online sphere.
Allis currently lives in Los Feliz where she can be seen nightly drinking red wine with her computer in her lap.

Specialties

Mac/PC/Linux.
Program expertise includes: Keynote, Power Point, Photoshop, Illustrator, Omnigraffle, Microsoft Office suite, iWork, Project[.]net, Lighthouse, Excel, Pages, Numbers, Google Docs, QuickBooks and most basic administrative software.
Understanding of HTML, Java, flash, flex, php, Maya and Final Cut.

Director of Product & Strategy

DigiSynd, A Walt Disney Company

Privately Held; 11-50 employees; Internet industry

September 2008 – June 2011 (2 years 10 months)

DigiSynd truly embodies real-time brand management. At Disney’s social media group, I truly get to focus on creating and executing product releases for Disney social media.
2 parts creativity, 2 parts geekery and a dash of originality.

Consulting Director of Strategy

Fluidesign

Privately Held; 11-50 employees; Graphic Design industry

July 2008 – 2008 (less than a year)

Fluidesign is an interactive agency with a razor sharp eye for design. Consulting there was a truly great experience as I got a close look at fluidesign's brand creation and design philosophies. My work there consisted of building social strategies for the agency and a few key clients.

Co-Founder

Zeitghost Media

April 2007 – May 2008 (1 year 2 months)

This was my own little social/viral marketing and media distribution company. We focused predominantly on branded video content and seeding it effectively throughout YouTube and the blogosphere. I may have moved on to more integrated campaigns and brand management, but this deep-dive into video distribution was very insightful.

Social Marketing Associate

NCompass International

Privately Held; 51-200 employees; Marketing and Advertising industry

November 2006 – April 2007 (6 months)

An award winning global brand activation agency, NCompass prides itself on it's ability to integrate into multiple types of campaigns. My work there focused on viral marketing content and distribution strategies for their clients.

New York Brand Strategy Coordinator

WinMark Concepts

June 2002 – August 2004 (2 years 3 months)

Winmark Concepts focuses on live-event and promotional brand opportunities. I had the pleasure of working in several different capacities at Winmark: from Promotion Associate to a Brand Strategy Coordinator for many of their top drinks brands.

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