
Dir. of Catalog/E-Commerce at Excelled Leather
Greater Philadelphia Area

Dir. of Catalog/E-Commerce at Excelled Leather
Greater Philadelphia Area
Top-performing marketing professional with proven abilities perfected through twelve years of progressive experience in online and catalog marketing, along with management. Consistent delivery of contributions to generate progressive profit gains through expert leadership, product promotion, data analysis and customer relationship management skills. Significant record of achievements in promoting apparel products through a catalog and web environment.
Competitive analysis, Non-profits, Film output, 4-color process, pre-press, storyboarding HTML, usability, layout tools
(Consumer Goods industry)
April 1995 — Present (14 years 4 months)
I am currently functioning as Director of Operations, General Merchandise Manager, along with E-Commerce Manager for a 4+ million direct to consumer catalog and web site.
My experience in these fields is unique, in that I have participated in
the selection of our backend wholesale computer system, along with the continual upgrades and implementation of the backend operations system.
My experience also includes the creative design, development and all aspects of running a B2C web site. I am the person solely responsible for the advertising, SEO, key word implementation, and analysis of the site. I also have several search engines that I currently work with, and use Web Trends, for the analysis. I also work on the layout, design, product selection, placement and pricing of the print catalog.
(Internet industry)
2007 — 2009 (2 years)
(Public Company; 501-1000 employees; Apparel & Fashion industry)
October 1993 — April 1995 (1 year 7 months)
(Public Company; 1001-5000 employees; Apparel & Fashion industry)
November 1984 — October 1992 (8 years)
Overall P & L responsibility for 15,000 sq. foot store, including staffing, merchandising, inventory control, visual merchandising and display sets.
Directly responsible for scheduling, auditing of cash office, shrinkage control, customer service, all aspects of operating a profitable retail store.
Responsible for overseeing a $300,000 store remodeling project.
Provided training of all new procedures and policies, to all store managers within the district.
Provided assistance in following floor plan plan-o-grams, to all stores within the district.
Rewarded by Anderson Little Company with the Annual Sales Achievement Award for increasing Store volume 11%-25% per year.
BS , Marketing and Management , 1982 — 1986
Baseball. Family, New Technology, Internet,
DMA, WSA