Allen Qu

Current

• Search and Online Marketing Analyst (NZ), Lead Consultant and Business Development Manager (China) at Netconcepts

Past

• Marketing Specialist & Product Manager at Atlantech Ltd

Education

• University of Auckland
• Media Design School
• University of Auckland

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Recommended

2 people have recommended Allen

Connections

350 connections

Industry

Internet

Websites

• Allen's TechToys
• Netconcepts
• Online Marketing

Allen Qu’s Summary

As a Search and Online Marketing Analyst for Netconcepts, Allen Qu provides analysis, consultation and implementation of natural and paid search strategies for world’s leading companies in the US, Australia, New Zealand and Asian markets, including Expedia.com.au, ThePlanet.com, RealEstate.co.nz and many more. Allen's expertise includes search engine optimization, paid search management, social media optimization, permission/email marketing, blog & viral marketing, PR & RSS optimization and offline strategies. The SEO & SEM programs that Allen has been managing have achieved remarkable successes. Allen also has extensive experience in managing e-commerce operations before joining Netconcepts.

Allen graduated from The University of Auckland with marketing and IT degree. He is Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer. He’s also getting a degree in web development & multimedia design and has experience in designing and building web 2.0 sites and applications.

Allen Qu’s Specialties:

Certified eMarketer (eMarketing Association)
Certified Direct Marketer (New Zealand Marketing Association)
Google AdWords Qualified Individual
Yahoo! Search Marketing Ambassador
Speaker at SMX China
Graphic Design & Flash Development
Website & Database Programming (xHTML, CSS, ASP.NET, PHP, SQL)
Languages: English, Chinese (Mandarin), Japanese

Allen Qu’s Experience

• Search and Online Marketing Analyst (NZ), Lead Consultant and Business Development Manager (China)

  Netconcepts

  (Privately Held; 51-200 employees; Internet industry)

  April 2007 — Present (1 year 5 months)

  - Search Engine Optimization (SEO, including on-page optimization and link building strategies etc.)
  - Search Engine Marketing (SEM, including Google AdWords and other paid search management)
  - Online marketing strategy and consulting
  - Website Audits
  - Social Media Optimization (SMO)
  - Blog marketing and optimization
  - Email marketing and optimization
  - RSS marketing and optimization
  - PR optimization
  - Etc.

• Marketing Specialist & Product Manager

  Atlantech Ltd

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 2005 — April 2007 (1 year 7 months)

  Managed e-commerce website www.mytoys.co.nz from daily operation and product management to SEO, online marketing and overall strategy.

Allen Qu’s Education

• University of Auckland

  Postgraduate Diploma in Commerce, Information Systems Specialisation, 2006 — 2009 (expected)

• Media Design School

  Diploma of Digital Media, Digital Media, 2007 — 2008

• University of Auckland

  Bachelor of Business and Information Management, Marketing and Information Management, 2002 — 2005

  Winner of 2004 BBIM Business Case Competition, Tamaki Campus, The University of Auckland

Additional Information

Allen Qu’s Websites:

• Allen's TechToys
• Netconcepts
• Online Marketing

Allen Qu’s Interests:

Professional Bar School Certificate, Computers and electronics, Photography, Movies, Reading, Sports

Allen Qu’s Groups:

Professional membership of eMarketing Association,
Membership of New Zealand Marketing Association,
Membership of New Zealand Computer Society (NZCS)

•    eOffice member
•    International Association of Software Architects member
•    TechSoup NetSquared member
•    LinkedSEO member
•    WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group member
•    Invest in China member
•    Computer Assisted Management for Performance member
•    Link to Your World™ member
•    China Search Marketing Talk member
•    Business Development member
•    Worldwide Management Consultants member
•    Innovation People Expert Innovators Creative Network member
•    Facebook.com member
•    Online marketing member
•    Global Worker member
•    Blog member
•    Marketing Executives Group member
•    China Business member
•    ICQ member
•    Internet Marketing member
•    eMarketing Network - Interest Group of the New Zealand Marketing Association member
•    Project Manager Networking Group member
•    Networking pros member
•    Business 3.0™ member
•    SMX - Search Marketing Expo member
•    Gmail Users member
•    CNN News member
•    Google Group member
•    BUSINESS IN CHINA member
•    Search Engine Strategies Conference & Expo member
•    .NET People (Microsoft .NET Technologies (C#,ASP.NET,VB.NET etc) member
•    PHPers member
•    .NET Developers member
•    China Networking Group member
•    Microsoft Office Specialist Network member
•    eMarketing Association Network member
•    Success Networking member
•    Online Advertising Professionals member
•    Global Sourcing member
•    Responsible Marketing member
•    E-Commerce Network member
•    SEO Australia member
•    Venture Capital member
•    Digg member
•    StumbleUpon member
•    Starbuck's Enthusiasts member
•    China Investments member
•    Six (6) Degrees of Separation member
•    Chinese Digital Marketing Professionals member
•    Project Managers Group member
•    Chinatoday member
•    HSBC Bank member
•    Outsourcing To China member
•    FastTrack 100 (4,000+ members!) member
•    Kiwi Scrum member
•    Search Marketing Salon member
•    Search Engine Land member
•    China Recruiters member
•    Mobile Analytics member
•    E-Commerce Solutions member
•    SearchEngineWatch.com Forums member
•    Online Advertising Business Developer Network member
•    Digital Marketing member
•    China & Corporate Social Responsibility member
•    Asia NetWork member
•    Social Media Marketing member
•    Marketing 2.0 member
•    Green member
•    Recruitment in Greater China member
•    NZ NetWork member
•    SEO Hardcore member
•    HOTEL SEO EXECUTIVES member
•    New Zealand Business and Professional Network member
•    Web Solutions member
•    PPC Marketing member
•    China Professionals member
•    Website Grader - FREE website analysis member
•    China marketing member
•    New Zealand Web Development member
•    SEO Bloggers member
•    Search Engine Roundtable member
•    Capital Markets in China member
•    US-China Trade Association member
•    .seo member
•    Marketing & Communication Network member
•    SEO Secrets member
•    SEO Expert member
•    Search Engine Bootcamp member
•    Direct Public Offering Network member
•    The Greater China Region Trade Association member
•    Global Keynote Speakers Association member
•    New Zealand SEO & SEM member

Allen Qu’s Honors:

Ranked the Top 10% students in The University of Auckland Business School
Postgraduate Tuition Fees Bursary - Business & Economics
Winner of 2004 BBIM Business Case Competition, Tamaki Campus, The University of Auckland
Best Student of the Year in Japanese High School

Allen Qu’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch