Allen Qu

Current

• CEO at Netconcepts China

Past

• Search and Online Marketing Analyst (NZ), Lead Consultant and Business Development Manager (China) at Netconcepts
• Marketing Specialist & Product Manager at Atlantech Ltd

Education

• University of Auckland

Recommended

3 people have recommended Allen

Connections

500+ connections

Industry

Internet

Websites

• Netconcepts China
• Netconcepts
• Netconcepts NZ

Allen Qu’s Summary

Allen Qu leads the Netconcepts China team to provide analysis, consultation and implementation of natural and paid search strategies for world’s leading companies in the US, Australia, New Zealand and China markets, including Expedia.com.au, Expedia.co.nz, eLong.com, eLong.net, ThePlanet.com, RealEstate.co.nz and many more. Allen's expertise includes search engine optimization, paid search management, social media optimization, permission/email marketing, blog & viral marketing, PR & RSS optimization and offline strategies. The SEO & SEM programs that Allen has been managing have achieved remarkable successes. Allen also has extensive experience in managing e-commerce operations before joining Netconcepts. In addition, he's the frequent speaker at search & online marketing conferences, including SMX and other global conferences.

Allen graduated from The University of Auckland with marketing and IT degree. He is Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer. He also experienced in web development & multimedia, designing and building web 2.0 sites and applications.

Allen Qu’s Specialties:

Certified eMarketer (eMarketing Association)
Certified Direct Marketer (New Zealand Marketing Association)
Google AdWords Qualified Individual
Yahoo! Search Marketing Ambassador
Speaker at SMX China
Graphic Design & Flash Development
Website & Database Programming (xHTML, CSS, ASP.NET, PHP, SQL)
Languages: English, Chinese (Mandarin), Japanese

Allen Qu’s Experience

• CEO

  Netconcepts China

  (Internet industry)

  September 2008 — Present (1 year 3 months)

• Search and Online Marketing Analyst (NZ), Lead Consultant and Business Development Manager (China)

  Netconcepts

  (Privately Held; 51-200 employees; Internet industry)

  April 2007 — September 2008 (1 year 6 months)

  - Search Engine Optimization (SEO, including on-page optimization and link building strategies etc.)
  - Search Engine Marketing (SEM, including Google AdWords and other paid search management)
  - Online marketing strategy and consulting
  - Website Audits
  - Social Media Optimization (SMO)
  - Blog marketing and optimization
  - Email marketing and optimization
  - RSS marketing and optimization
  - PR optimization
  - Etc.

• Marketing Specialist & Product Manager

  Atlantech Ltd

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 2005 — April 2007 (1 year 7 months)

  Managed e-commerce website www.mytoys.co.nz from daily operation and product management to SEO, online marketing and overall strategy.

Allen Qu’s Education

• University of Auckland

  Bachelor of Business and Information Management , Marketing and Information Management , 2002 — 2005

  Winner of 2004 BBIM Business Case Competition, Tamaki Campus, The University of Auckland

Additional Information

Allen Qu’s Websites:

• Netconcepts China
• Netconcepts
• Netconcepts NZ

Allen Qu’s Interests:

Professional Bar School Certificate, Computers and electronics, Photography, Movies, Reading, Sports

Allen Qu’s Groups:

Professional membership of eMarketing Association,
Membership of New Zealand Marketing Association,
Membership of New Zealand Computer Society (NZCS)

•    LinkedSEO
•    Invest in China
•    Online marketing
•    Marketing Executives Group
•    China Business
•    Internet Marketing
•    eMarketing Network - Interest Group of the New Zealand Marketing Association
•    SMX - Search Marketing Expo
•    BUSINESS IN CHINA
•    Search Engine Strategies Conference & Expo
•    China Networking Group
•    eMarketing Association Network
•    Online Advertising Professionals
•    SEO Australia
•    China Investments
•    Digital Marketing Inner Circle
•    Outsourcing To China
•    Kiwi Scrum
•    Search Marketing Salon
•    Search Engine Land
•    ChinaBiz Network
•    SearchEngineWatch.com Forums
•    Online Advertising Business Developer Network
•    Social Media Marketing
•    Marketing 2.0 Community
•    NewChinaCareer.com - Recruitment in Greater China
•    NZ NetWork
•    SEO Hardcore
•    INN Social Media Executives (frmly HOTEL SEO EXECUTIVES)
•    New Zealand Business and Professional Network
•    PPC Marketing
•    China Professionals
•    China marketing
•    New Zealand Web Development
•    SEO Bloggers
•    Search Engine Roundtable
•    Capital Markets in China
•    SEO_Group
•    Marketing & Communication Network
•    SEO Secrets
•    SEO Expert
•    Search Engine Bootcamp
•    The Greater China Region Trade Association
•    Global Keynote Speakers Association
•    New Zealand SEO & SEM
•    China Invest Abroad
•    China Asset Manager
•    University of Auckland Alumni Beijing Group
•    Wine Searcher
•    China SEO & SEM

Allen Qu’s Honors:

Ranked the Top 10% students in The University of Auckland Business School
Postgraduate Tuition Fees Bursary - Business & Economics
Winner of 2004 BBIM Business Case Competition, Tamaki Campus, The University of Auckland
Best Student of the Year in Japanese High School

Allen Qu’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch