Allen Latrell Wigfall

Allen Latrell Wigfall

Digital Marketing & Social Media

Location
Fort Mill, South Carolina (Charlotte, North Carolina Area)
Industry
Marketing and Advertising

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Allen Latrell Wigfall's Overview

Current
Past
  • Digital Marketing & Social Media Specialist at Ingersoll Rand
  • Senior Sales Agent at Red Ventures
  • Financial Services Intern at Hinrichs Flanagan Financial
Education
Connections

433 connections

Allen Latrell Wigfall's Summary

My skills span the breadth of digital marketing through my experience with scoping out enhancements for homegrown content management systems, using prebuilt content management systems, email marketing, digital banner design, creating custom pages using Dreamweaver, SEO/SEM, providing ad hoc data analysis reports using Google Analytics and Adobe SiteCatalyst, A/B testing, maintaining a database for lead coordination, responding to escalations for leads submitted through a global website, product support, selling services for pay per click campaigns, creating pay per click and pay per impressions campaigns, user experience testing for apps and websites, planning/developing/marketing for mobile apps, supporting global online marketing efforts, and designing email marketing campaigns.

I am an expert at both internal and external social media monitoring. I have facilitated very successful, innovative Facebook/Twitter contests (using ShortStack and Woobox), voice of customer surveys, Google+, Pinterest (for link sharing) and niche blog ad placements. I have experience with Radian 6 & Sysomos for social media listening and know how to engage with top influencers to properly and effectively clear up misconceptions about a brand or product and foster a healthy conversation about a certain brand or product without being intrusive. I stay abreast with the constant changes in social media to ensure social media outlet guidelines and state and federal laws are adhered to.

Specialties: Email Marketing, Social Media Marketing, Social Media Contests, Social Media Listening Tools (Sysomos & Radian 6), Google Analytics, Website Usability, Search Engine Optimization, Search Engine Marketing, Internal Communications (Newsletters, Yammer) Project management, B2B, B2C, Sales, Sales Support, Global Digital Marketing

Allen Latrell Wigfall's Experience

eMarketing - Integrated Programs

Baker & Taylor

Privately Held; 1001-5000 employees; Wholesale industry

April 2013Present (1 year 6 months) Charlotte, North Carolina Area

-Project manager for integrated marketing co-op programs, which entails design and launch of digital catalogs and microsites for clients and the promotion of these digital marketing outlets through extensive email marketing, digital banners in Baker & Taylor's ordering platforms, and social media
-Work with vendors and internal web and graphic designers to create microsites
-Email marketing (using WhatCounts' Publicaster system)
-Social media and e-marketing support for sub-brands including Axis 360, YBP Library Services, and collectionHQ
-Website content management using company homegrown CMS's, eDreamz, and Right Brain Media (RBM)
-Graphic design (banners or digital ads for ordering platforms, microsites, and emails)
-Email distribution list management
-Lead successful annual cat calendar social media contest where patrons submit pictures of their cats in hopes of them being featured in our annual cat calendar - 2013: 200+ entries; 2014: 600+ entries
-Trade show e-marketing support (email, social media, surveys via Survey Monkey, virtual booth design using ON24)

Digital Marketing & Social Media Specialist

Ingersoll Rand

Public Company; 10,001+ employees; IR; Electrical/Electronic Manufacturing industry

September 2011March 2013 (1 year 7 months) Davidson, NC

• Improved homegrown content management systems by coordinating with digital marketing team and IT
• Scoped out requirements with team for new content management systems
• Created monthly ad hoc data analysis (or analytics) reports on ingersollrandproducts.com using Google Analytics
• Grew Facebook audience from 7,000 to 21,000+ fan by posting engaging content, Facebook pay per click and contests
• Enlarged Twitter audience with little budget from 700+ followers to 2,000+ followers in a year
• Used Radian 6 and Sysomos to find mentions of our brand in niche blogs & engaged with social influencers to increase sales
• Leveraged social media outlets to increase quality traffic to ingersollrandproducts.com and generate sales
• Social media posts generated over 35% of total revenue for new site, ShopIR.com
• Worked with marketing teams across the globe to help execute digital campaigns like IRRacing.com
• Came up with the concept to launch a social media campaign to encourage Facebook fans to upload photos of their oldest, operating Ingersoll Rand products to show the reliability Ingersoll Rand’s products – had over 100 entries - worked with marketing communication team to launch and facilitate
• Worked with sales managers to connect value to web leads, web brought $15 million in potential revenue
• Designed & implemented plan to communicate product launch of highly anticipated tool, the W7150 through pay per click, social media, and SEO strategy
• Part of planning, development, and marketing team that created Thunder Gun Pit Crew Titans mobile app - primary focus: social media strategy
• Led Ingersoll Rand to the finals of Social Madness contest hosted by the Charlotte Business Journal
• Created “The Crew Chief” in Yammer to encourage employees to have real-time conversations with our sector president

Senior Sales Agent

Red Ventures

Privately Held; 1001-5000 employees; Information Services industry

May 2010September 2011 (1 year 5 months)

• Promoted to senior sales agents in January 2011
• Met sales quotas and metrics to ensure profitability for the company
• Participated in synergy groups to provide marketing & call center environment feedback to chief financial officer/co-founder, performance managers, workforce managers, search engine optimization specialists and the pay per click team
• Assisted new team members with using system and overcoming callers’ objections
• Adapted quickly to 3 different businesses to fill in gaps and assist in new business ventures: DirectStarTV (sells Directv service, but can’t carry Directv name), Network Solutions, and Wildblue Satellite Internet
• Maintained an average quality assurance score above 95%

Financial Services Intern

Hinrichs Flanagan Financial

January 2010May 2010 (5 months)

Researched prospective clients, interacted with target clients, assisted in the creation of proposals, participated in the sales process, and assisted Dean Carter in the preparation of financial plans with my team of interns

Investment Banking Intern

Founders Federal Credit Union

Nonprofit; 501-1000 employees; Banking industry

January 2009May 2009 (5 months)

Assisted Keith Benton, CFP, with marketing efforts to his current clientele, filing papers, and other administrative work.

Allen Latrell Wigfall's Education

Full Sail University

Master of Science, Internet Marketing

20112012

Grade: 3.79

Graduated in Feb. 2012
Took one course per month in this online, accelerated 12 month program

Winthrop University

Bachelor of Science, Business Administration - Personal Financial Planning

20062010

Grade: 3.1

Activities and Societies: Council of Student Leaders (Student Govermnet), Skin Deep (Acting Improv Troupe raising awareness of various social issues), Advocates for Progress (community service group), Dinkins Student Union (programming board bringing various acts like singers, instrumentalists, comedians, and bands to Winthrop), Promise to Progress (a gospel choir), Glee Club (non-audition Winthrop choir), Investment Club, Winthrop Jazz Voices (audition based choir)

Cross High School

2006

Grade: 3.7

Activities and Societies: Cross High School Mighty Marching Trojans AKA "Blue Thunder" Band (drum major, section leader), BETA Club, FBLA, Cross High School Choir, Omega Team Steppers (Stepmaster, Vice President)

Allen Latrell Wigfall's Courses

  • Master of Science, Internet Marketing

    Full Sail University

    • Mastery: Personal Development and Leadership
    • Internet Marketing Fundamentals
    • Business Storytelling and Brand Development
    • Internet Consumer Behavior and Analysis
    • Web Design and Usability
    • New Media Marketing and Social Media
    • Advanced Internet Marketing Strategies
    • Advanced Search Engine Optimization
    • Strategic Internet Public Relations
    • Web Analytics and Optimization
    • Internet and the Law
    • Internet Marketing Campaign Development

Allen Latrell Wigfall's Honors and Awards

  • President's Award in Inspiring Progress category

    Ingersoll Rand Industrial Technologies Sector Presidents
    • December 2012

    I assisted the Corporate Communications Team with all social media related activities including writing content for Twitter, taking photos for Facebook, and getting other brands owned by Ingersoll Rand to repost, share, retweet in their social media outlets at an Ingersoll Rand hosted event at a Democratic National Convention in Charlotte.

  • President's Award in Leadership category

    Ingersoll Rand Industrial Technologies Sector Presidents
    • January 2013

    I was a part of the core team that implemented, designed, and marketed the Thunder Gun Pit Crew Titans mobile game. The mobile game connected all of Ingersoll Rand's brands while promoting the legendary impact wrench - the Ingersoll Rand Thunder Gun, NASCAR's favorite tool. My primary responsibility was to promote the game in social media outlets and engage with social influencers talking about the game in niche blogs. Visit http://www.thundergunpct.com for more details.

  • President's Award in Operational Excellence category

    Ingersoll Rand Industrial Technologies Sector Presidents
    • January 2012

    I was a part of the "Everest Team" that created a database as a pilot for Ingersoll Rand customer centers to keep a log of all service related activities for their customers. This will help connectivity with these customers and produce a targeted list for e-campaigns in the future.

  • 2012 Social Madness Winner for Large Company

    Charlotte Business Journal
    • July 2012

    I led Ingersoll Rand to winning the Charlotte-area competition for effective use of social media.

  • Digital PR News Award- Microsite (Finalist)

    PR News
    • December 2012

    Digital PR News recognized Ingersoll Rand as a finalist for the category of Website/Microsite for the creative launch of ShopIR.com. I led the social media strategy for that site. Over 35% of the site's sales came from social media sources including Facebook, Garage Journal, and Twitter.

Allen Latrell Wigfall's Skills & Expertise

  1. Email Marketing
  2. Google Analytics
  3. SEO
  4. Social Media Marketing
  5. Social Media
  6. Digital Marketing
  7. Lead Generation
  8. Web Analytics
  9. SEM
  10. Integrated Marketing
  11. Microsoft Word
  12. PowerPoint
  13. Microsoft Excel
  14. Facebook
  15. Web Marketing
  16. Web Content Management
  17. B2B Marketing
  18. Editing
  19. Selling Skills
  20. Microsoft Office
  21. Project Management
  22. WordPress
  23. Marketing
  24. Press Releases
  25. PPC
  26. Internet marketing
  27. Lead Management
  28. User Experience
  29. User Experience Testing
  30. Call to Action
  31. B2C marketing
  32. Marketing Communications
  33. Marketing Research
  34. Salesmanship
  35. Microsoft Office Products
  36. Excel
  37. Word
  38. Writing
  39. E-campaigns
  40. Silverpop
  41. A/B testing
  42. B2B Marketing Strategy
  43. Email Marketing Software
  44. WhatCounts Publicaster
  45. Global Marketing
  46. Advertising
  47. Customer Service

View All (47) Skills View Fewer Skills

Allen Latrell Wigfall's Volunteer Experience & Causes

  • Volunteer Experience

    • Singer/Server

      The Salvation Army
      • Social Services
      March 2013 present (1 year 7 months)

      Along with my church, Tabernacle of Praise Church International, I sung and served food to 100+ less fortunate women and children.

Allen Latrell Wigfall's Additional Information

Interests:

Singing gospel, pop, R&B, and funk music; Frontman for POWERHOUSE, 11-piece, horn-driven funk band based in Charlotte, NC; Video games - want to create my own mobile game one day; Traveling

Groups and Associations:
Honors and Awards:

Promotion to Senior Sales Agent at Red Ventures in February 2011
Chairman's Award Nominee at Ingersoll Rand in February 2013 for Thunder Gun Pit Crew Titans mobile app
Winthrop University: South Carolina Life Scholarship (all 4 years); Cross High PTSA Scholarship; IAAP Moncks Corner Chapter Scholarship; George W. Dunlap Scholarship in Banking and Finance
Full Sail University: Student Success Scholarship
Featured in Charlotte Business Journal in 'People on the Move': http://www.bizjournals.com/charlotte/potmsearch/detail/submission/1130201/Latrell_Wigfall

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