Greater Chicago Area
- Current
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- Adjunct Professor at Loyola University Chicago
- Adjunct Professor at DePaul
- Director, Corporate Communications at CME Group -- A CME, CBOT, NYMEX Company
- Past
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- Senior Manager at Accenture
- Account Supervisor at Edelman
- Corporate Communications Manager at Internet Security Systems
- Senior Account Executive at Fleishman-Hillard
- Senior Account Executive at Eisbrenner Public Relations
- Education
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- Syracuse University
- Central Michigan University
- Connections
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470
connections
- Industry
- Capital Markets
Allan Schoenberg’s Summary
I am a public relations executive with broad experience in all aspects of business-to-business communications, including social media, brand management and marketing. An area where I continue to focus is on seeking information and metrics to improve results and to build consensus. My strengths are that I am detail-oriented and an energetic self-starter with a proven ability to manage multiple priorities at once and effectively lead large, complex projects.
Allan Schoenberg’s Experience
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Adjunct Professor
Loyola University Chicago
(Educational Institution; Higher Education industry)
August 2006 — Present (3 years)
Teach introduction to public relations in the undergraduate program.
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Adjunct Professor
DePaul
(Educational Institution; Higher Education industry)
August 2005 — Present (4 years)
Teach both undergradate and graduate programs on topics such as reputation management, ethics in communications, media relations and public relations strategy.
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Director, Corporate Communications
CME Group -- A CME, CBOT, NYMEX Company
(Public Company; CME; Financial Services industry)
March 2004 — Present (5 years 5 months)
I am responsible managing a team of 12 to develop and execute global corporate communications for the exchanges, which includes issues management, media relations, crisis management, social media, message development, international initiatives, and broadcast/digital communications. Within an 18 month time frame worked closely with management and the communications team through two mergers (CBOT in July 2007; NYMEX in August 2008) worth a combined value of nearly $30 billion. Initiated the company's social media strategy, which includes Facebook, Twitter and reaching out to influential bloggers. Member of the exchange's Enterprise Risk Management team, which identifies events or circumstances across functions, assesses them in terms of likelihood and magnitude of impact, determines a response strategy, and monitors progress.
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Senior Manager
Accenture
(Public Company; 10,001 or more employees; ACN; Management Consulting industry)
September 2001 — March 2004 (2 years 7 months)
Worked closely with managing partners in Chicago, Detroit, New York, London, Madrid and Frankfurt to create and manage media relations strategies for the Automotive, Industrial Equipment and Travel & Transportation practices. Played a key role in helping position the firm as a global thought leader in these practice areas post 9/11, which included media training, executive positioning and project execution around industry studies. Managed the development of metrics in order to establish performance benchmarks and results to measure the success and progress of activities for the business. Created an issues management initiative for management that identified industry trends in order to support the needs of the business.
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Account Supervisor
Edelman
(Privately Held; Public Relations and Communications industry)
June 1999 — September 2001 (2 years 4 months)
Provided daily counsel and guidance to technology clients in order to reach target audiences. Developed customer case study and reference program, which helped obtain increased media coverage in industry publications. Clients included PeopleSoft, Whittman-Hart and Viasoft.
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Corporate Communications Manager
Internet Security Systems
(Public Company; 501-1000 employees; ISSX; Facilities Services industry)
January 1998 — June 1999 (1 year 6 months)
Helped shape the company's communications to employees, technology analysts and the media, which included communications and strategic council for executives and product managers around issues and industry/competitive developments. In addition, developed a targeted public affairs campaign on security and defense topics. Created the company’s first industry analyst program that increased activities and meetings with market analysts an average of 25% each quarter during my tenure. During the highly publicized “Denial of Service” attacks in February 2000 helped manage nearly 40 global interviews on a daily basis.
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Senior Account Executive
Fleishman-Hillard
(Public Company; OMC; Public Relations and Communications industry)
October 1996 — January 1998 (1 year 4 months)
Acted as the client contact and lead media relations efforts for De la Rue, Comdisco and Anheuser-Busch. Drafted news releases, pitched media stories, developed message points and helped monitor the media for coverage.
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Senior Account Executive
Eisbrenner Public Relations
(Privately Held; 11-50 employees; Public Relations and Communications industry)
January 1994 — October 1997 (3 years 10 months)
Defined and executed media strategies, created press releases and other press materials, responded to press inquiries, and planned and implemented press events and outreach at major industry events. Clients included Lear Corporation, GM’s Service Technology Group and Michigan Quality Council
Allan Schoenberg’s Education
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Syracuse University
M.S. , Communications Management , 2003 — 2006
Capstone research project was titled, "The influence of the corporate public relations practitioner: an exploration into the sources of leadership and persuasion with senior management."
A summary of the research paper titled, "Do crisis plans matter? A new perspective on leading during a crisis" was published in the Spring 2005 issue of Public Relations Quarterly. -
Central Michigan University
B.S. , Economics
