Alita Holly

Current

• Digital Content & Media Solutions Specialist at Consultant (Self-employed)

Past

• Marketing & Creative Services Volunteer at NDLOVU Medical Center in South Africa
• VP, Production & Creative Development at ALACRE (a Lotus Interworks Company)
• Executive Producer, Blink Digital at Ascent Media Group

• Executive Producer at Blink Digital
• Partner and DVD Producer/Director at Organa West
• Senior DVD Consultant, Executive Producer at Columbia TriStar Home Entertainment
• Executive Vice President, Marketing at Organa, L.L.C.
• Director, International Sales, Marketing & Online at The Voyager Company
• Manager, University Gift Clubs at New York University
• Eastern Regional Sales Director at Criterion Collection
• Publicity and Marketing Manager/ Archivist at Janus Films

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8 more...

Education

• Columbia University
• New York University
• University High School

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Recommended

11 people have recommended Alita

Connections

500+ connections

Industry

Entertainment

Websites

• My Website
• My Filmography on IMDB
• My Resume

Alita Holly’s Summary

Entertainment industry digital media executive, with practical foundation in creative marketing & production, for traditional and interactive media, with proven success building creative brand value & dramatically increasing revenues.

I am currently consulting with several companies and non-profits. Before that, I was the VP of Production & Creative Development at Alacre, a company providing content development, management, post-production & platform solutions to leading entertainment brands, including Consumer Reports, LimeLife, VOCE, TV Guide, Disney Mobile & iPlay. Before Alacre, I was the Executive Producer at Blink Digital, an Ascent Media Company, where I oversaw the creative production & all new business development of their DVD menu and special features production business. I began working in DVD in 1998, as the Senior DVD Consultant for Columbia TriStar Home Entertainment, where I was a major force in the creative production of special edition DVDs.

In 2000, under the umbrella of Organa West, I continued to produce major special editions for Columbia, New Line, MGM, LionsGate and Miramax, including Columbia TriStar's first world-wide release of a DVD title, Men in Black. Other titles included New Line's first infinifilm™ release, Thirteen Days, as well as Swingers, Rush Hour 2 and Goldmember, establishing Organa West as one of the most innovative independent DVD production companies. I have directed and produced various featurettes and documentaries. My credits are available at: http://www.imdb.com/name/nm1109494/

I began my career by putting myself through Columbia University, selling the Criterion Collection, as their first sales representative. Following my graduation with a degree in English & Comparative Literature, I became the Dir. of International Sales and Marketing for Voyager, Criterion's holding company. There I headed all aspects of international marketing, as well as online content and localized CD-ROM production.

Alita Holly’s Specialties:

• Strategic problem solving, emphasizing quality & efficiency, through system improvements
• Provide creative direction in the creation of entertainment media for DVD and Mobile
• Developing & executing successful sales & marketing plans, including competitive analysis, sales forecasts, financials & resource management
• Established ability to lead cross-departmental teams, managing a product line from conception to launch

Alita Holly’s Experience

• Digital Content & Media Solutions Specialist

  Consultant (Self-employed)

  (Self-Employed; Online Media industry)

  August 2006 — Present (3 years 4 months)

  Consult for various enterprises, including Criterion Collection, Omelet LA, Organa and Janus Films.
  Provide comprehensive digital media solutions for entertainment industry clients. Specialize in digital marketing and merchandising strategies, including video, mobile (SMS and WAP), content management (CMS), interactive community features, social networking, search engine strategies (SEM) and (SEO), e-commerce, viral marketing, widgets and games.
  Oversaw production of four websites for Omelet LA:
  • http://village.crashbandicoot.com/ Social networking flash minisite for Crash® of the Titans game, with widget.
  • http://lair.spyrothedragon.com/ Tween social networking and games flash minisite and widget for The Legend of Spyro™.
  • http://www.prototypegame.com/ Flash microsite for Prototype™ game for young adults.
  • http://www.g4tv.com/codemonkeys/index.html Companion site & widget for G4 television show, Code Monkeys.

• Marketing & Creative Services Volunteer

  NDLOVU Medical Center in South Africa

  (Non-Profit; 11-50 employees; Hospital & Health Care industry)

  August 2006 — October 2006 (3 months)

  NDLOVU Medical Center is committed to providing first rate medical care in the third world; Provide HIV/AIDS Awareness Training and Testing.
  
  Invited by head of marketing at NDLOVU to travel to Groblersdal and Ulusaba South Africa in order to volunteer my creative services.
  
  • Provided creative and technical training, design services; advised on marketing and communications strategy
  • Helped organize 5 day HIV/AIDS seminar for the staff of Richard Branson’s Private Game Reserve, Ulusaba
  
  Also worked with Pride 'n Purpose, the charitable Arm of Ulusaba Game Reserve, which is committed to helping the disadvantaged communities living adjacent to the reserve.
  
  • Provided technical support for staff of Pride ‘n Purpose
  • Shot video of organization’s community development projects for proposed documentary

• VP, Production & Creative Development

  ALACRE (a Lotus Interworks Company)

  (Privately Held; 201-500 employees; Wireless industry)

  December 2005 — July 2006 (8 months)

  Oversaw all aspects of in-house production for Alacre (a Lotus Interworks Company), a leading provider of mobile content development, management, post-production & platform solutions to the world’s leading brands.
  
  Responsibilities:
  • Led, directed, managed & mentored production and creative development staff.
  • Improved production processes and efficiency, maintaining profitability for all projects.
  • Managed working relationship with production team in India to lower development costs.
  • Ensured that production plans were met on time, within budget, according to technical requirements and to the client’s satisfaction.
  • Evaluated existing processes and provided recommendations for improvements and cost efficiencies.
  • Interacted with all department heads, managers, account group leaders, and executive management.
  • Led expansion of existing business into wider markets within the entertainment industry.

• Executive Producer, Blink Digital

  Ascent Media Group

  (Public Company; 1001-5000 employees; Motion Pictures and Film industry)

  January 2003 — May 2005 (2 years 5 months)

  Established and grew new line of business (DVD bonus feature production.) In addition, built on previously small DVD menu business, achieving considerable growth through new contracts with various studios. Services offered include: promotional spots, DVD interactive menus, filmmaker commentaries, documentaries, featurettes, interactive features, and set-top games.
  Achievements:
  • Quickly developed division's brand within the industry as a leader in creative production of DVD bonus content and menus.
  • Secured millions in new contracts, taking new biz from 50K annually to projections exceeding $5 million within 2 years.
  Responsibilities:
  • Creatively directed all manner of conceptual presentation: project proposals, print and multi-media marketing materials.
  • Creative lead on all bonus feature productions, directing teams from concept to completion.
  • "Hands on" producer of various projects, including video edit & supervision, graphic design & animation.

• Executive Producer

  Blink Digital

  (Online Media industry)

  2003 — 2005 (2 years )

• Partner and DVD Producer/Director

  Organa West

  (Partnership; 1-10 employees; Media Production industry)

  April 1999 — January 2003 (3 years 10 months)

  Started company as vendor of DVD bonus features production services for major studios. Developed and produced DVD bonus content, including menu design, commentaries, documentaries, EPKs, interactive features, DVD-ROM components & informational subtitle tracks. Responsibilities & Achievements:
  • “Hands on” producer of various projects, including video editing, edit supervision and graphic design.
  • Established and built company brand within the industry as leading DVD production company with a reputation for producing superlative, intelligent content for the DVD releases of high-profile motion pictures
  • Established relationships with various studio executives and filmmakers, securing multiple contracts from five different studios.
  • Created multiple presentations of design and marketing concepts for DVD content.
  • Headed creative production teams from concept to completion on multiple "A-title" DVD productions. See list of production credits: http://www.imdb.com/name/nm1109494/

• Senior DVD Consultant, Executive Producer

  Columbia TriStar Home Entertainment

  (Public Company; 501-1000 employees; Media Production industry)

  September 1998 — April 1999 (8 months)

  Oversaw outside independent DVD content producers, handling up to twenty titles at a time. Oversaw all aspects of in-house production, including filmmaker commentaries, documentaries, featurettes & informational subtitle tracks.

• Executive Vice President, Marketing

  Organa, L.L.C.

  (Partnership; 1-10 employees; Media Production industry)

  January 1995 — September 1998 (3 years 9 months)

  Directed all marketing & online activities at Organa, including contract development, art direction of all collateral materials & online marketing activities. Directed world-wide distribution & licensing of multi-platform entertainment titles. Managed sales, marketing & online development staff. Consulted for a wide range of clients on all aspects of creative marketing & management. Provided expertise in the following: integration of online & offline marketing campaigns, project & team management, website production & development, conceptual & visual design, information & interface design. Oversaw the production of various DVD DVD & DVD-ROM projects. Developed new business leads for clients. Gave creative direction for improving existing marketing strategies & materials, including print & online. Wrote business plan that yielded start-up capital investment; Was instrumental in company achieving profitability by end of first year.

• Director, International Sales, Marketing & Online

  The Voyager Company

  (Partnership; 51-200 employees; Media Production industry)

  April 1993 — January 1995 (1 year 10 months)

  Responsible for all international department sales, marketing & localized development of entertainment titles.
  Achievements:
  • Increased international sales more than 200% during tenure
  • Personally engineered launch of Voyager titles into Europe, Asia, South America & Australia
  • Developed and successfully implemented Voyager's first international marketing plan
  • In 1994, developed marketing website, which included commerce, bulletin boards & live chat

• Manager, University Gift Clubs

  New York University

  (Educational Institution; 501-1000 employees; Fund-Raising industry)

  April 1991 — April 1993 (2 years 1 month)

  Oversaw benefit program for major donors to the University.
  Achievements:
  • Oversaw direct mail & phone campaign, raising nearly $1 million in six months
  • Increased annual contributions of the University Gift Clubs by 57%
  • Wrote presidential speeches and briefings, advising strategies for multi-million dollar gift requests
  • Planned and produced high-profile special events for major donors

• Eastern Regional Sales Director

  Criterion Collection

  (Partnership; 11-50 employees; Media Production industry)

  October 1987 — April 1991 (3 years 7 months)

  Managed all Criterion sales efforts during early "start-up" period, including identifying appropriate channels & negotiating their penetration. Responsible for all marketing & sales in eastern United States. Negotiated entry of The Criterion Collection, line of special edition films on laserdisc into major retail chains, including Tower, Blockbuster & Camelot.
  Achievements:
  • Increased sales in territory from $1 million to $4 million during tenure
  • Gained entry into major retail chains, dramatically increasing shelf-space presence

• Publicity and Marketing Manager/ Archivist

  Janus Films

  (Privately Held; 1-10 employees; Motion Pictures and Film industry)

  November 1986 — December 1987 (1 year 2 months)

  Responsible for managing relations with television & home video companies to whom Janus had licensed their collection of classic films.
  Achievements:
  • Maintained large archival collection of assets from such films as The Seventh Seal & The Seven Samurai
  • Wrote liner notes & selected stills for home video packaging as well as for promotional campaigns

Alita Holly’s Education

• Columbia University

  B.A. , English and Comparative Literature , September 1986 — June 1990

  Dean's List

  Activities and Societies:

  Alpha Delta Phi

• New York University

• University High School

Additional Information

Alita Holly’s Websites:

• My Website
• My Filmography on IMDB
• My Resume

Alita Holly’s Interests:

• Talent & Media Relations • Promotional & Mobile Media Production • Risk & Change Management • Web & WAP Development • Overseas Outsourcing Management • Multi-functional Team Building • Contract Negotiations • Global Brand Identity & Strategy • Vendor Relationship Management • Marketing Communications • J2ME and BREW Application Development • Graphic Design (Print & Digital) • Product & Brand Management • Lifestyle & Market Research & Analysis • Strategic Thinking & Planning • Original Content Production • New Product Research, Development & Innovation • Budget Planning & Management • New Business Development • User Interface & Interaction Design • Persuasive Speaking & Writing

Alita Holly’s Groups:

• Academy of Television Arts and Sciences
• socalTech
• High Tech Network
• American Management Association International
• ExecTech
• Women in Technology International
• Women in Film
• AvantGuild
• The One Club

•    ExecTec
•    Executive Suite
•    High Tech Industry Executive Network
•    MobilOpen :: the mobile business group
•    MovieProfs :: professionals working in the Movie Business::
•    eMarketing Association Network
•    ThoseinMedia
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    Documentarians
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    AfricaNews
•    Columbia University Alumni Network
•    (IDMA/DVDA) Int'l Digital Media Alliance - DVD Ass'n
•    Film TV Professionals
•    David Perry's Game Industry Map Group.
•    Media Professionals Worldwide
•    Entertainment Industry
•    Mobile Media Networking
•    Media & Entertainment Professionals
•    Voyagers: Voyager/Criterion/Janus Alumni Group
•    Future Social Media
•    21st Century Network
•    Media & Entertainment Services Alliance
•    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
•    Social Entertainment Professionals

Alita Holly’s Honors:

AWARDS:

Ghostbusters: Collector’s Series — DVD Producer
• Winner, 1st Annual Digital Bits Bitsy DVD Awards — Best Use of DVD Features
• First Runner Up, 1st Annual Discus Awards for Creative Excellence — Best Consumer DVD
• Honorable Mention, 1st Annual Discus Awards for Creative Excellence — Best Technical Achievement

Men In Black: Limited Edition — DVD Producer
• Winner, 2nd Annual Digital Bits Bitsy DVD Awards — Best DVD, Special Edition
• Winner, 2nd Annual DVD Festival — Best Use of Menu Features
• First Runner Up, 3rd Annual Discus Awards for Creative Excellence — Best Additional Features
• Second Runner Up, 3rd Annual Discus Awards for Creative Excellence — Best Overall DVD

Frequency: Platinum Series — DVD Producer
• Honorable Mention, 3rd Annual Discus Awards for Creative Excellence — Best Use and Integration of Web Content

the Simpsons: the Complete Fourth Season — DVD Producer
• Winner, 7th Annual DVD Entertainment Awards — Best Television Series DVD

Alita Holly’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch