
Marketer, writer and entrepreneur
Greater New York City Area

Marketer, writer and entrepreneur
Greater New York City Area
Experienced MBA-level business manager and management consultant in a variety of functional areas including: Business Development, Marketing and Finance.
Specialize in management analysis of business strategy, goals and objectives. Partnering with entrepreneurs to empower through knowledge, resources and mentoring.
Highlights of functional experience:
-Marketing
-General Administration
-Finance
Highlights of industry experience:
-Financial Services
-Health Care
-Higher Education
-Design
-High end residential construction
Experienced in several facets of Marketing: B2B, B2C, start-ups, large, not-for-profit corporations, professional services, small business.
*Direct mail design and list management
*Email blasts and database management
*Design Marketing surveys
*Market Research- telephone interviewer, "white papers"
*Internet research
*Case studies
*Marketing strategy, branding and positioning
*Respond to RFPs
*Marketing consulting (corporate, independent)
*Press Releases, Marketing collateral
*Business Development
*Business writing
*Content editor for brochures, websites
*Promotion via social media- Web 2.0
*MBA in Marketing from top rated New England public graduate school
*SBA award winning consultant
Financial expertise:
*Former registered representative
*Administrative support, trading and office management
*Treasurer
*Business manager
*Office manager
*Solid business training in Economics and Finance
Professional goal: to continue to utilize my expertise as an independent professional and/or within an organization or consulting firm.
Competitive Analysis, Market Research, Strategic Planning, Marketing Communications, Financial Management, Budgeting, Cash Management, Financial Reporting. Ability to holistically analyze an organization and make recommendations for improvement in several functional areas.
(Internet industry)
October 2009 — Present (2 months)
Develop advertising accounts for Find It in CT, LLC a local search engine. Online advertising sales.
(Management Consulting industry)
May 2008 — Present (1 year 7 months)
Management consulting: specializing in providing dynamic small businesses with guidance in marketing, public relations and business development.
(Construction industry)
August 2005 — April 2008 (2 years 9 months)
Special projects including: training in accounting software, reviewing and updating financial records and reconciling bank accounts. Procure insurance policies, improve cash management account, renegotiate cellular phone plan. Operational tasks such as sourcing materials and client servicing.
(Non-Profit Organization Management industry)
September 2000 — September 2004 (4 years 1 month)
Oversaw and managed all accounting functions, including monthly and annual closing of accounts. Accounts Payable, Purchasing, Payroll, Banking, Insurance (pension, health, p & c, etc.), produce and present financial reports to the Board of Trustees. Budget Planning and Financial Management. Supervised Assistant Treasurer and two sextons.
Recommendation: John H. Wygal:
John Wygal has endorsed your work as Treasurer at First Congregational Church.
Details of the Recommendation: "Alison and I worked together managing the church's finances at First Congregational Church in Darien, CT. She handled personnel issues, benefits, financial budgeting and planning and financial reporting. She was hard working, easy to work with, and extremely valuable to the church. She is someone to be trusted and I would recommend her for any position that utilizes her talents."
(Privately Held; 11-50 employees; Design industry)
January 1999 — January 2000 (1 year 1 month)
Daily financial operations, including accounting, banking/treasury, insurance, HR (recruiting, benefits) and Payroll plus any special projects as assigned by the President or Vice President.
(Educational Institution; 51-200 employees; Education Management industry)
May 1996 — March 1999 (2 years 11 months)
Planning schedule and academic schedule with College Deans and President. Obtain and organize all schedule submissions from Department Heads. Provide accurate scheduling data to Registrar and Public Relations (for publication). Coordinate scheduling with room scheduler and other departments within the College.
(Non-Profit; 201-500 employees; Insurance industry)
May 1993 — August 1995 (2 years 4 months)
Primary duties were producing proposals as response to RFPs, and also providing public information to outside consultants,benefit managers and agencies upon request. Work within HIP to gather information (underwriting, legal, marketing) and compile and produce a professional proposal within tight deadlines.
(Non-Profit; 201-500 employees; Insurance industry)
February 1990 — May 1993 (3 years 4 months)
Working with senior management to improve the quality of operations, in particular customer service areas within GHI. Company representative at health fairs, job fairs, conventions and fund raising events. Conducted research and wrote position papers at senior management's request.
Provided sales training to marketing staff to improve image and professionalism.
M.B.A. , Marketing , 1986 — 1988
SBA Consulting Award winner
B.A. , Economics , 1978 — 1980
Psychology 1975 — 1977
management consulting, research, writing, reading, yoga, photography, travel,interior design, music, visual and performing arts.
Women's Business Development Center (CT), Entrepreneurial Women's Network EWN (CT), Daughters of the American Revolution, (Danbury), UCONN Alumni Association,Fairfield University Alumni, National Assn of Women MBAs.
Small Business Administration (SBA) Award- Consulting
Who's Who of Women Executives