Alison Clarke McCarthy, BA, MBA

Alison Clarke McCarthy, BA, MBA

Marketer, writer and entrepreneur

Greater New York City Area

Current
  • Sales Associate at Find It in CT.com
  • Principal at InSight Small Business Consulting, LLC
Past
  • Office Manager at Zeigler and Associates Inc.
  • Treasurer and Administrator at First Congregational Church of Darien
  • Business Manager at Product Ventures Ltd
  • Coordinator of Academic Scheduling at Norwalk Community College
  • External Reporting Associate at Health Insurance Plan of Greater NY (HIP)
  • Marketing Consultant at Group Health Incorporated
Education
  • The University of Connecticut School of Business
  • Fairfield University
  • Syracuse University
  • Staples High School
Connections
105 connections
Industry
Executive Office
Websites

Alison Clarke McCarthy, BA, MBA’s Summary

Experienced MBA-level business manager and management consultant in a variety of functional areas including: Business Development, Marketing and Finance.

Specialize in management analysis of business strategy, goals and objectives. Partnering with entrepreneurs to empower through knowledge, resources and mentoring.

Highlights of functional experience:

-Marketing
-General Administration
-Finance

Highlights of industry experience:

-Financial Services
-Health Care
-Higher Education
-Design
-High end residential construction


Experienced in several facets of Marketing: B2B, B2C, start-ups, large, not-for-profit corporations, professional services, small business.

*Direct mail design and list management
*Email blasts and database management
*Design Marketing surveys
*Market Research- telephone interviewer, "white papers"
*Internet research
*Case studies
*Marketing strategy, branding and positioning
*Respond to RFPs
*Marketing consulting (corporate, independent)
*Press Releases, Marketing collateral
*Business Development
*Business writing
*Content editor for brochures, websites
*Promotion via social media- Web 2.0
*MBA in Marketing from top rated New England public graduate school
*SBA award winning consultant

Financial expertise:
*Former registered representative
*Administrative support, trading and office management
*Treasurer
*Business manager
*Office manager
*Solid business training in Economics and Finance

Professional goal: to continue to utilize my expertise as an independent professional and/or within an organization or consulting firm.

Alison Clarke McCarthy, BA, MBA’s Specialties:

Competitive Analysis, Market Research, Strategic Planning, Marketing Communications, Financial Management, Budgeting, Cash Management, Financial Reporting. Ability to holistically analyze an organization and make recommendations for improvement in several functional areas.


Alison Clarke McCarthy, BA, MBA’s Experience

  • Sales Associate

    Find It in CT.com

    (Internet industry)

    October 2009Present (2 months)

    Develop advertising accounts for Find It in CT, LLC a local search engine. Online advertising sales.

  • Principal

    InSight Small Business Consulting, LLC

    (Management Consulting industry)

    May 2008Present (1 year 7 months)

    Management consulting: specializing in providing dynamic small businesses with guidance in marketing, public relations and business development.

  • Office Manager

    Zeigler and Associates Inc.

    (Construction industry)

    August 2005April 2008 (2 years 9 months)

    Special projects including: training in accounting software, reviewing and updating financial records and reconciling bank accounts. Procure insurance policies, improve cash management account, renegotiate cellular phone plan. Operational tasks such as sourcing materials and client servicing.

  • Treasurer and Administrator

    First Congregational Church of Darien

    (Non-Profit Organization Management industry)

    September 2000September 2004 (4 years 1 month)

    Oversaw and managed all accounting functions, including monthly and annual closing of accounts. Accounts Payable, Purchasing, Payroll, Banking, Insurance (pension, health, p & c, etc.), produce and present financial reports to the Board of Trustees. Budget Planning and Financial Management. Supervised Assistant Treasurer and two sextons.

    Recommendation: John H. Wygal:

    John Wygal has endorsed your work as Treasurer at First Congregational Church.


    Details of the Recommendation: "Alison and I worked together managing the church's finances at First Congregational Church in Darien, CT. She handled personnel issues, benefits, financial budgeting and planning and financial reporting. She was hard working, easy to work with, and extremely valuable to the church. She is someone to be trusted and I would recommend her for any position that utilizes her talents."

  • Business Manager

    Product Ventures Ltd

    (Privately Held; 11-50 employees; Design industry)

    January 1999January 2000 (1 year 1 month)

    Daily financial operations, including accounting, banking/treasury, insurance, HR (recruiting, benefits) and Payroll plus any special projects as assigned by the President or Vice President.

  • Coordinator of Academic Scheduling

    Norwalk Community College

    (Educational Institution; 51-200 employees; Education Management industry)

    May 1996March 1999 (2 years 11 months)

    Planning schedule and academic schedule with College Deans and President. Obtain and organize all schedule submissions from Department Heads. Provide accurate scheduling data to Registrar and Public Relations (for publication). Coordinate scheduling with room scheduler and other departments within the College.

  • External Reporting Associate

    Health Insurance Plan of Greater NY (HIP)

    (Non-Profit; 201-500 employees; Insurance industry)

    May 1993August 1995 (2 years 4 months)

    Primary duties were producing proposals as response to RFPs, and also providing public information to outside consultants,benefit managers and agencies upon request. Work within HIP to gather information (underwriting, legal, marketing) and compile and produce a professional proposal within tight deadlines.

  • Marketing Consultant

    Group Health Incorporated

    (Non-Profit; 201-500 employees; Insurance industry)

    February 1990May 1993 (3 years 4 months)

    Working with senior management to improve the quality of operations, in particular customer service areas within GHI. Company representative at health fairs, job fairs, conventions and fund raising events. Conducted research and wrote position papers at senior management's request.
    Provided sales training to marketing staff to improve image and professionalism.


Alison Clarke McCarthy, BA, MBA’s Education

  • The University of Connecticut School of Business

    M.B.A. , Marketing , 19861988

    SBA Consulting Award winner

    Activities and Societies:
    Career Information Conference- Research
  • Fairfield University

    B.A. , Economics , 19781980

    Activities and Societies:
    Economics Club
  • Syracuse University

    Psychology 19751977

  • Staples High School


Additional Information

Alison Clarke McCarthy, BA, MBA’s Websites:

Alison Clarke McCarthy, BA, MBA’s Interests:

management consulting, research, writing, reading, yoga, photography, travel,interior design, music, visual and performing arts.

Alison Clarke McCarthy, BA, MBA’s Groups:

Women's Business Development Center (CT), Entrepreneurial Women's Network EWN (CT), Daughters of the American Revolution, (Danbury), UCONN Alumni Association,Fairfield University Alumni, National Assn of Women MBAs.

  •    Black Rock Employment Networking Group (BRENG)
  •    Inbound Marketers - For Marketing Professionals
  •    University of Connecticut MBA Alumni Networking Group (800+ MBA's)
  •    Syracuse University Alumni Network
  •    eMarketing Association Network
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Fairfield University Alumni
  •    Women's Business Development Center (WBDC)
  •    ENTREPRENEURIAL WOMAN'S NETWORK
  •    Westchester County/Fairfield County Business Owners

Alison Clarke McCarthy, BA, MBA’s Honors:

Small Business Administration (SBA) Award- Consulting
Who's Who of Women Executives


Alison Clarke McCarthy, BA, MBA’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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