Alison Byrne Fields

Current

• SVP/Group Account Director, Issues & Advocacy/Social Media Strategy Director//Managing Director, DC at DDB

Past

• Vice President/Senior Strategist, 360 Degree Digital Influence at Ogilvy Public Relations
• Independent Consultant (Self-employed)
• Creative Director and Chief Strategist at Rock the Vote

• Associated Director at Institute for Public Media Arts

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Education

• Harvard University Kennedy School of Government
• Hampshire College

Recommended

2 people have recommended Alison

Connections

500+ connections

Industry

Marketing and Advertising

Alison Byrne Fields’s Summary

My career has been dedicated to strategic communications. I started by working with young people, helping them to produce their own media and then moved on to using popular culture to engage young people in the political process. From there I moved toward utilizing media and communications to address global health issues, and, specifically HIV/AIDS. I want to help more advocacy groups to understand how to utilize social media to engage their supporters in achieving their mission.

Alison Byrne Fields’s Specialties:

social media strategies, digital advocacy, youth engagement, public/private sector partnerships, corporate social responsibility, global health advocacy, advocate relations

Alison Byrne Fields’s Experience

• SVP/Group Account Director, Issues & Advocacy/Social Media Strategy Director//Managing Director, DC

  DDB

  (Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

  January 2008 — Present (1 year)

• Vice President/Senior Strategist, 360 Degree Digital Influence

  Ogilvy Public Relations

  (Public Company; Public Relations and Communications industry)

  July 2005 — December 2007 (2 years 6 months)

• Independent Consultant

  Self-employed

  (Self-Employed; Public Relations and Communications industry)

  August 2001 — June 2005 (3 years 11 months)

  Client roster: AIDS Alliance for Children, Youth & Families; Business Women’s Initiative against HIV/AIDS; Carnegie Corporation of New York; Family Violence Prevention Fund; GMMB; Institute of Politics at Harvard University; James B. Hunt Institute for Educational Leadership and Policy; Kaiser Family Foundation; National Endowment for Democracy; National Democratic Institute for International Affairs; PAX; Pew Charitable Trusts; Rock the Vote; Save the Children; Surdna Foundation; Time Warner Foundation; West Hill Partners; Youth Vote Coalition
  
  Services:
  
  -- Marketing campaign strategy and development
  -- Event planning and promotion
  -- Strategic planning
  -- Media relations
  -- Writing and editing (press materials, reports, journal articles, talking points, ad copy)
  -- Research and analysis
  -- Fundraising (corporate sponsorship/cause-related marketing and private foundations)

• Creative Director and Chief Strategist

  Rock the Vote

  (Non-Profit; 11-50 employees; Political Organization industry)

  June 1998 — August 2001 (3 years 3 months)

  • Produced integrated youth-targeted advertising/marketing campaigns: television, print, radio, interactive and grassroots and negotiated partnerships with media and retail partners to secure no-cost distribution
  • Negotiated multi-million dollar funding from foundations and corporate sponsors
  • Developed and implemented nationwide series of community forums and cross-country bus tour
  • Coordinated partnerships with national and local nonprofits to implement grassroots activities
  • Acted as spokesperson for organization with international, national and local media
  • Conducted outreach to celebrities to secure participation in events and media campaigns
  • Produced relaunch of organization’s web site (www.rockthevote.com)
  • Supervised staff and managed project and organizational budgets

• Associated Director

  Institute for Public Media Arts

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  January 1996 — June 1998 (2 years 6 months)

Alison Byrne Fields’s Education

• Harvard University Kennedy School of Government

  MPP, International HIV/AIDS Policy, 2002 — 2004

• Hampshire College

  1991 — 1994